Top 15 Constant Contact Competitors and Alternatives

Constant Contact is an online marketing company based in Waltham, Massachusetts. The firm was founded as Roving Software in 1995 by Randy Parker and rebranded to Constant Contact in 2004.

In Apr 2014, Constant Contact launched its all-in-one online marketing platform, Toolkit. The solution offers 15 campaign types with real-time reporting metrics and integrates multichannel marketing options, including email, social, mobile, and web.

In Nov 2015, Endurance International acquired Constant Contact for $1.1 billion. Clearlake Capital bought Endurance and spun out Constant Contact in Feb 2021. Constant Contact expanded its platform to offer online marketing tools, CRM and sales features, and AI capabilities. In Apr 2023, the company launched the first multichannel AI content generator for small businesses and nonprofits. [1]

Constant Contact is a small-business-focused digital marketing and CRM platform. Users can leverage Constant Contact’s AI Content Generator and Automation Path Builder to automate time-consuming tasks in creating marketing campaigns. In Oct 2023, the company released new features and product improvements.

The updates include contacts and list management, automation, mobile app, integration, website, and SMS marketing tool. Constant Contact has helped millions of small businesses and nonprofits to attract the ideal target audience, engage customers, and grow. However, the company faces stiff competition from Salesforce, Mailchimp, HubSpot, ActiveCampaign, Zoho, Marketo, and GetResponse. [2]

Here is an in-depth analysis of Constant Contact’s top 15 competitors and alternatives:

Table of Contents

1. Salesforce Marketing Cloud

Year founded: 1999
Headquarter: San Francisco, California

Salesforce Marketing Cloud is an integrated marketers’ platform offering engagement, data, personalization, and intelligence. In Jun 2023, Salesforce had 79,390 employees and 150,000 customers. The company was recognized as a Leader in the 2023 Gartner Magic Quadrant for CRM Customer Engagement Center.

Salesforce Marketing Cloud allows marketers to understand their customers through unified profiles integrated across the customer journey. The company launched Content Creation and Subject Line Creation for Marketing Cloud Engagement to deliver generative AI to email creation. In Oct 2023, Salesforce was named a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Salesforce is the top competitor for Constant Contact. [3]

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Stream it on Salesforce+ to see the latest in Data + AI + CRM + Trust: https://t.co/LWSEGhgEib pic.twitter.com/PDXD0I2mF8
— Salesforce (@salesforce) December 15, 2023

2. Mailchimp

Year founded: 2001
Headquarter: Atlanta, Georgia

Mailchimp is an all-in-one marketing platform owned by Intuit. As of Jan 2023, Mailchimp was the #1 email marketing and automation platform globally. Over 12 million businesses rely on Mailchimp to turn their emails into revenue. Its clientele includes TEDTalks, Shutterstock, Boston Market, and Nikon India.

Mailchimp offers marketing automation, email marketing, analytics, and AI-based tools. It provides solutions for small businesses just like Constant Contact. In Jun 2023, the company released over 150 new and updated features on its platform to simplify email and report creation. Mailchimp is the best alternative to Constant Contact for email marketing. [4]

Marketing is serious business. Make sure to follow proper safety precautions. pic.twitter.com/4oFxxESAD0
— Intuit Mailchimp (@Mailchimp) September 22, 2023

3. HubSpot Marketing Hub

Year founded: 2006
Headquarter: Cambridge, Massachusetts

HubSpot is a leading CRM platform provider. The company offers HubSpot Marketing Hub, a comprehensive marketing automation platform. In Sep 2023, HubSpot had over 184,000 customers from over 120 countries.

HubSpot Marketing Hub helps businesses attract the ideal target audience, turn more website visitors into customers, and execute inbound marketing campaigns. In Sept 2023, the firm unveiled HubSpot AI across its platform. Marketers can leverage HubSpot’s AI Assistants to simplify content and image creation, generate blog ideas, and website development. HubSpot Marketing Hub is the top Marketo competitor and alternative. [5]

on repeat 🎧 pic.twitter.com/J0u1dWasRC
— HubSpot (@HubSpot) January 19, 2024

4. ActiveCampaign

Year founded: 2003
Headquarter: Chicago, Illinois

ActiveCampaign is a marketing automation, email marketing, and CRM provider. It helps over 185,000 customers scale campaigns and personalize customer experiences. In Dec 2023, ActiveCampaign unveiled its new $4 million LATAM hub in Costa Rica. The facility will enhance the company’s expansion in the region. [6]

ActiveCampaign provides intelligent marketing automation to help small teams drive growth in their organizations. The company holds the highest customer satisfaction rating among marketing automation, eCommerce personalization, and CRM solutions on G2.com. In May 2023, the firm introduced ActiveCampaign AI to deliver AI-powered tools for marketers. ActiveCampaign is one of the best alternatives to Constant Contact. [7]

Some of the top new years #resolutions this year include making more time for loved ones 💕, learning a new skill 🤓, and performing better at work 📈.

You can check all 3 off of your list by sharpening your #marketing automation skills at Study Hall! ✔️

Learn how to… pic.twitter.com/yNtwxeQQHv
— ActiveCampaign (@ActiveCampaign) January 5, 2024

5. Zoho Campaigns

Year founded: 1996
Headquarter: Chennai, India

Zoho Campaigns is an email marketing platform with CRM and social media integration. It is part of Zoho Corp’s integrated ecosystem with 55 business apps. In Sep 2023, Zoho served 100 million users and over 700,000 paying customers from over 150 countries. [8]

Zoho Campaigns and Constant Contact offer email template builder, email marketing, and SMS marketing. In Jul 2023, Zoho Campaigns introduced workspaces for marketing teams. Admins can create multiple workspaces in a single account to streamline marketing activities, centralize user access, and enhance data integrity and security across departments and business units organization-wide. Zoho Campaigns is a worthy competitor for Constant Contact. [9]

2023 has been a year of growth and milestones, and we thank our customers, partners, and stakeholders for their trust and unwavering support. From launching SMS gateway to achieving higher customer satisfaction score, here's our 2023 in a nutshell: https://t.co/6NXWJ1sY1V pic.twitter.com/smYarTj46i
— Zoho Campaigns (@ZohoCampaigns) January 5, 2024

6. Adobe Marketo Engage

Year founded: 2006
Headquarter: San Mateo, California

Marketo is a marketing automation software company. Adobe Systems acquired Marketo for $4.75 billion in Sep 2018. According to Gartner, Adobe Marketo Engage has 4.2 stars out of 5 from 245 ratings.

Adobe Marketo Engage is a robust marketing solution. It provides tons of data to help teams build marketing strategies and engage efficiently with prospects. In Oct 2023, Adobe introduced new features and updates for Marketo Engage. Users can now access next-gen Adobe Dynamic Chat integrated with Marketo Engage to elevate B2B marketing efforts. Adobe Marketo Engage is a formidable competitor for Constant Contact. [10]

7. GetResponse

Year founded: 1998
Headquarter: Gdansk, Poland

GetResponse is a leading global email marketing platform. The company employs over 370 people and serves over 400,000 customers in 180 countries who send 765 million emails weekly. In Nov 2023, GetResponse celebrated its 25^th anniversary. [11]

GetResponse was one of the pioneers in the global email marketing arena. The company released its first autoresponder in the late 1990s. In Apr 2023, GetResponse launched its AI Email Generator to enhance its AI/ML capabilities. The company unveiled an AI Campaign Generator in September 2023 to expand its AI-powered tools. GetResponse is an innovative competitor for Constant Contact. [12]

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— @GetResponse (@getresponse) January 22, 2024

8. Campaign Monitor by Marigold

Year founded: 2004
Headquarter: Nashville, Tennessee

Campaign Monitor is an automated email marketing platform owned by Marigold, a global martech leader. Its features include analytics, apps, integrations, and tools for personalization, marketing automation, and contact management. As of Aug 2023, Marigold had helped over 40,000 companies achieve growth and brand loyalty with consumers globally.

The main advantage of Campaign Monitor is its user-friendly features. Marketers can use the platform’s drag-and-drop editor to create emails that drive marketing campaigns. In Aug 2023, Campaign Monitor was named the highest-rated email marketing software platform in SoftwareReviews’ Data Quadrant Report. Campaign Monitor is one of the best alternatives to Constant Contact. [13]

When you work in email, a mistake is a matter of when, not if.

To get in the spooky spirit, we asked some seasoned email marketers for their best email horror stories, and these are the tales they had to tell 🎃👻 https://t.co/Mq8RwqeEbf
— Campaign Monitor (@CampaignMonitor) October 29, 2021

9. Dotdigital

Year founded: 1999
Headquarter: London, UK

Dotdigital is a British online marketing company. SMEs, retailers, and global brands use the company’s email marketing and automation software to reach and engage the target audience and convert them into customers. According to G2, Dotdigital has a 4.2-star rating out of 5 from 694 customer reviews.

Dotdigital is a leader in mobile marketing and marketing automation. In Sep 2023, Dotdigital acquired tech vendor Fresh Relevance. The company seeks to leverage Fresh Relevance to provide an all-in-one customer experience and data platform. Dotdigital is one of the best alternatives to Constant Contact. [14]

Love is in the air. 💌

Boost your Valentine's Day marketing game with these 6 email examples guaranteed to capture hearts and drive sales.https://t.co/8btu5LjV4u #ValentinesDayMarketing #EmailExamples #CustomerEngagement
— Dotdigital (@dotdigital) January 19, 2024

10. Google Workspace

Year founded: 1998
Headquarter: Mountain View, California

Google Workspace is an integrated platform that combines Google’s solutions. Marketers can use Gmail for custom business email, Google Drive for cloud storage, Google Docs for word processing, Google Meet and Chat for communication, and Slides for presentations. In Mar 2023, Google had 178,000 employees.

Google Workspace consolidates products developed by Google in a single platform to help teams connect, create, and collaborate. In Aug 2023, the tech giant released new updates and improvements for Google Workspace. Users can now leverage 2-step verification (2SV) on all admin accounts to reduce password-based hijacking by over 50%. Google Workspace is a formidable competitor for Constant Contact. [15]

If you’ve ever searched “How to create a line break in a #GoogleSheets cell,” this tip is for you! 😉 → https://t.co/ZzPtzBoP0F pic.twitter.com/94NK5nFkpA
— Google Workspace (@GoogleWorkspace) January 23, 2024

11. Brevo (formerly Sendinblue)

Year founded: 2007
Headquarter: Paris, France

Brevo is a leading all-in-one digital marketing platform for SMBs. It has over 800 employees globally and serves over 500,000 businesses across 180 countries, including Louis Vuitton, Carrefour, eBay, and Michelin. In May 2023, the company rebranded from Sendinblue to Brevo to reflect its mission to provide a comprehensive CRM suite to power sustainable growth. [16]

Brevo offers robust technology and over 75 integrations to help businesses deliver the best customer experiences and drive sales in one CRM suite. Its CRM provides a unified view of the customer journey and relationship-building tools. In Dec 2023, Brevo acquired Octolis and WonderPush. Octolis is a CDP service, and WonderPush is a mobile app push provider. Both acquisitions increase Brevo’s competitive advantage over Constant Contact. [17]

💸💌 Valentine's Day = Big Business! Customers are ready to splurge, and your email subject lines are the key to grabbing their attention. We’ve pulled together 100 examples of subject lines to help you win your customers' hearts. See them all here: https://t.co/paxWcFvf8o
— Brevo (@brevo_official) January 18, 2024

12. Ortto

Year founded: 2015
Headquarter: Sydney, Australia

Ortto is an all-in-one marketing automation, AI, and analytics platform. The company was founded as Autopilot Journeys and rebranded to Ortto in 2022. As of Apr 2023, Ortto had over 3,000 customers. Users built 5,000 journeys and sent over 210 million emails via the Ortto platform between Mar 2022 and Mar 2023. [18]

Ortto helps businesses discover the best marketing opportunities to boost growth. In Apr 2023, the company released its new omnichannel engagement tool, Talk. The AI-powered solution can disrupt the live chat space and revolutionize how businesses engage and support customers. Ortto is a fast-growing competitor for Constant Contact. [19]

2024 is the year marketers get serious about collecting first-party data.

If you want to use that data for things like personalization and attribution reporting, identity resolution is essential.

➡️ https://t.co/ITHYVW8pnc pic.twitter.com/3aYRxqMBTv
— Ortto (@ortto) January 23, 2024

13. Iterable

Year founded: 2013
Headquarter: San Francisco, California

Iterable is an AI-powered cross-channel customer communication platform. The company helps global giants like Redfin, DoorDash, Volvo, Priceline Calm, and Box engage customers throughout the entire lifecycle by personalizing experiences. According to Gartner, Iterable has 4.4 stars out of 5 from 43 ratings.

Iterable helps organizations drive growth through individualized, harmonized, and dynamic communications. In Oct 2023, Iterable was positioned as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Iterable is a worthy alternative to Constant Contact. [20]

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— Iterable (@Iterable) June 1, 2023

14. Zeta Global

Year founded: 2007
Headquarter: New York City, New York

Zeta is a data-driven marketing tech company. Its Zeta Marketing Platform helps businesses identify and leverage growth opportunities. According to Gartner, Zeta Marketing Platform has 4.2 stars out of 5 from 82 ratings.

Zeta offers multichannel marketing tools for creating, maintaining, and monetizing customer relationships. In Oct 2023, the company unveiled new Zeta Marketing Platform solutions to provide AI-enabled capabilities to enterprise brands. Marketers can now access robust AI-powered tools to deliver better customer experiences and improve their marketing programs. These solutions can help Zeta poach some clients from Constant Contact. [21]

Zeta reached a sustainability milestone! We achieved carbon neutrality in 2022 – and we're just getting started. Looking forward to continuing our path to reducing residual emissions and helping create a more sustainable future. #WeAreZeta #Sustainability pic.twitter.com/TSjd43DrNa
— Zeta (@ZetaGlobal) January 25, 2023

15. Act-On

Year founded: 2008
Headquarter: Beaverton, Oregon

Act-On is a leading marketing automation platform. The company provides enterprise-grade solutions for marketing departments in organizations of all sizes. According to Gartner, the Act-on Marketing Automation Platform has 4.2 stars out of 5 from 38 ratings.

Act-on Marketing Automation Platform helps marketers develop and deliver experiences to the target audience at the opportune time. In Sept 2023, Act-On collaborated with Intel to develop AI Audience Insights. Businesses can use this AI-based software to analyze billions of data points and new customer segments to discover the best marketing opportunities. Act-On is one of the best alternatives to Constant Contact for enterprises. [22]

New year, new email nurture sequences! It's the perfect time to refresh your automated programs. And this case study shows how to rethink and improve them.https://t.co/q1NjZ2YvQY
— Act-On Software (@ActOnSoftware) January 22, 2024

References & more information

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