Adobe Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: Adobe
CEO: Shantanu Narayen
Year founded: 1982
Headquarter: San Jose, California
Number of Employees: 25,988
Type: Public
Ticker Symbol: ADBE
Market Cap (August 2021): $205.46 Billion
Annual Revenue (2022): $15.79 Billion
Profit | Net income (2022): $4.82 Billion

Did you know? Steve Jobs offered to buy Adobe for $5 million in 1982. However, Jobs was offered to buy 19% of the company for 5 times more company value.

Adobe is a multinational computer software company focused on creating different digital solutions for creativity, audiovisual content creation, digital marketing, and more.

John Warnock and Charles Geschke founded the company. The company was successful with two of its most prominent products, PostScript and Adobe Illustrator. Also, these tools were essential for different companies in the new age of computers.

Adobe’s annual revenue reached $15.79 billion with a profit of $4.889 billion.

After its success, the company joined the NASDAQ Composite Index in 1986. After that, the company kept coming up with different products, such as Photoshop, Acrobat, and several others. Over the years, Adobe has taken over different businesses within the same field.

The first company was Nitobi Software, which was acquired in 2011. In 2018, Adobe took over another company named Magento Commerce. Later in the same year, they also took over Marketo and Allegorithmic.

At present, Adobe is on the top of its game with all of its creative endeavors. The reason for its success is its interest in empowering its employees and giving them the creative freedom to excel.

Table of Contents

Adobe’s Mission Statement

“Changing The World Through Digital Experiences. Great Experiences Have The Power To Inspire, Transform, And Move The World Forward. And Every Great Experience Starts With Creativity”.

The mission statement from Adobe is dedicated to moving the world forward with its web solutions. The company is dedicated to designing solutions that can help the world improve its daily tasks and improve communication. Considering the mission statement, Adobe is all set to revolutionize the digital experiences in the world and ensure that its products can take the world forward.

This dedication translates to their success as they are one of the most prominent companies for digital solutions. Their innovations have changed the way the world works. Adobe has come up with tools such as PDFs that have improved the way we receive and exchange information. Other than that, Adobe, using its technological advancements, is determined to come up with creative solutions to take the world forward and use it for good.

We can go on to say that the company has given direction to other companies such as Google and Microsoft. With some of its latest solutions, such as the Creative Cloud, using this technology, users will be able to transfer any files automatically. Moreover, users can now get digital solutions on monthly subscriptions, which makes it easier for users everywhere.

Adobe’s Corporate Responsibility Goals

“We believe that creativity is the catalyst for positive change. Through our efforts, we inspire creativity in people who want to make a meaningful impact in the following areas.”

Adobe’s mission statement and corporate responsibility goals are well in sync. The main motive of the company is to bring improvements in all aspects of life. It has some core corporate responsibility goals that give it the direction it needs. The corporate goal elements include the following provisions:

Empowering Every Voice

Adobe believes in using its standing to empower all the voices it possibly can. Using its products, grants, and other educational opportunities, the company can enhance people’s futures everywhere by giving them the tools and the right power.

Strengthening Our Communities

Adobe pushes its employees to participate in the community and network with all the stakeholders. The company aims to improve lives across communities.

Using Tech For Good

The company believes in promoting employees who use the products from the company to answer social problems.

Innovating For Sustainability

Lastly, Adobe is a big supporter of sustainable living. It works hard to promote a lifestyle that supports sustainability with the use of its products. Not just that, but they also ensure that their partnerships are moving towards more sustainability.

Adobe’s Core Values

Ever since the company was founded, it has been working on its core principles. The core principles are:

Genuine

The company believes in only offering original and reliable solutions that accurately represent the company’s sincere intent.

Exceptional

The company is motivated to create exceptional solutions. They aim to give their customers and employees an experience they may not find elsewhere.

Innovative

Adobe is highly motivated to be innovative and create new solutions that improve business outcomes and strive to revolutionize the world.

Involved

Being socially aware, the company is inclusive and opens doors of opportunities for its employees and customers everywhere. Their inclusivity is rewarded with digital solutions that are hard to find elsewhere.

By keeping these core values in mind, the company is dedicated to bringing about exceptional changes in digital media and marketing solutions. Adobe uses creativity from its capable employees and ensures sustainable solutions that can help improve the community.

As per its mission statement, Adobe only aims to move forward with all its innovations and spark experiences with the help of creativity. The company, over the years, has been the epitome of success and dedication. It continues to excel and improve the way we do things and communicate within a corporate or formal environment.

Adobe continues to outshine other companies by acting according to mission statement and working towards a better tomorrow with the help of its core values. In years to come the company is all set to revolutionize the industry!

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