JetBlue Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: JetBlue
CEO: Robin Hayes
Year founded: 1999
Headquarter: Long Island City, NY
Employees: 22,000
Type: Travel company
Ticker Symbol: JBLU
Revenue (2021): $6 billion
Profit | Net income (2021): -$182million

Products & Services: Air Transportation Services
Competitors: American Airlines | Delta Airlines | United Airlines | US Airway Groups | Southwest Airlines

The interesting fact about Jet Blue is that the company started making profits after 9/11 as many people preferred taking domestic flights. That significantly benefitted the airline.

JetBlue Airways is a well-renowned low-cost airline in America. The seventh largest airline is known for its top-notch services in North America. Established in 1999, the airline was formally named “New Air” and soon earned itself a reputation as a highly reliable travel company in the airline industry.

The customer-centric model of this company contributed to the astronomical growth. People choose JetBlue as it offers more than just flying services compared to other domestic airlines. Onboard entertainment and comprehensive customer service plans.

The extensive network and airline expertise make JetBlue an award-winning travel company. The airline company accounts for 5.5 percent of the market share in the US.

JetBlue generated annual revenue of$2.637 billion from operations.

Here is an in-depth analysis of the thriving airline company to help you understand the reasons for its successful growth over the year.

Table of Contents

Mission Statement

“To inspire humanity – both in the air and on the ground. We are committed to giving back in meaningful ways in the communities we serve and to inspire others to do the same.”

JetBlue’s mission statement is self-explanatory and reflects how deeply rooted the company is in serving people. The major constituents of JetBlue’s mission statement are;

JetBlue’s Mission Statement Analysis

Flawless Customer Experience

JetBlue considers its customers its biggest asset and strength. That is why it ensures prioritizing and establishing comprehensive and long-term relationships with customers. This component in the mission statement of JetBlue is the primary cornerstone that shows the company’s commitment to providing dependable and unparalleled customer services and experiences.

The statement further propels the highest quality in airline services. JetBlue uses this component as a navigation tool to demonstrate its dedication and objectives to provide reliable services to the customers.

Distinguished In-flight Services

JetBlue has decades of experience in offering exceptional services. It ensures to give back to customers in many ways and encourages competitors to do the same. For 22 years, the company has been exhibiting productivity most professionally to cater to customers’ needs. The mission statement emphasizes how the company aims to impress each client through its unparalleled services.

For instance, JetBlue incorporates great in-flight experience in all the planes, such as mint conditions, entertainment, and knee space.

Inspiring Humanity and the Environment

The company’s participation in various social programs shows that it is more than a travel company. This feature of JetBlue’s mission statement shows how it values and takes care of its clients. The company integrates this aspect into its daily operations.

The environmental concerns demonstrate the company’s sense of social responsibility. The giant airline firm serves the community and ensures people get a safe and better environment.

Offering a healthy environment is one of JetBlue’s primary goals. It impacts people’s lives by ensuring a safe and comfortable travel experience. This component of the mission statement fosters improved business practices. The environment and services of JetBlue make it the only airline firm to win “the best domestic business class and economy class award in 2018.

Vision Statement

“Continual emphasis on providing competitive customer rates for all our destinations.”

JetBlue’s Vision Statement Analysis

The vision statement lays stress on making traveling accessible and cost-effective. Critical components in the vision statement are;

Competitive Pricing

Flight pricing is the most critical aspect of JetBlue’s vision statement. The statement indicates that the company values its customers’ money and knows that not everyone can afford to travel by air. The phrase “competitive rates” in the statement emphasizes affordability. The company aims to make travel by air a reality for everyone via its cost-effective pricing structure for fares.

JetBlue offers a wide range of fares that fit customers’ budgets. The best part is that these fares cover international and local destinations.

Customer-Oriented Services

“Customers for all destinations” in the statement indicates that JetBlue services are not limited to just a particular class of customers. Hence, the company sets itself apart by offering affordable in-flight experiences to all customers regardless of destination. With JetBlue’s competitive rates, people can travel to all destinations.

JetBlue Core Values

The core values of JetBlue are the driving force of the company that keeps. They are deeply embedded in the culture and daily operations of the airline company. The values determine the airline’s priorities, support its vision and mission statement and help create a progressive working culture for all employees.

Since the company’s establishment, the core values have played a vital role in setting the right path for employees and improving business practices. The values make it easy for the company to achieve its goals and milestones.

Each value helps JetBlue progress towards its mission and vision. These values have earned the airline a spot among the most competitive services in the US.

The core values of JetBlue are a combination of these components;