Nintendo Mission Statement | Vision | Values | Strategy | 2024 (Analysis)

Company: Nintendo
Subsidiary: Pokemon Company | Monolith Soft | Retro Studios | Creatures | iQue | NDcube | Mario Club | 1-Up Studio
CEO: Shuntaro Furukawa
Founders: Fusajiro Yamauchi
Year founded: 1889
Headquarter: Kyoto, Japan
Number of Employees (March 2019): 5944
Type: Public
Ticker Symbol: 7974
Annual Revenue(Mar 2019): $ 10.8 billion
Profit |Net income (Mar 2019): $ 1.74 billion

Did you know that till 2016 the Seattle Mariners, the American professional Shuntaro Furukawa baseball team was owned by Nintendo Company?

Image Source: Wikimedia Commons | Nintendo’s original headquarters in Kyoto

Back in the 1880s while all companies were investing in different industrial sectors to increase revenue, a young man Fusajiro Yamauchi went down a very different path.

He started a small startup in Japan, which made playing cards known as “Hanafuda.” Soon his business picked up momentum and is now known as Nintendo, which is worth over $40 billion.

Image Credit : Eckhard Pecher | Edited by Smuckola | CC BY 2.5, Link | Wikimedia Commons | Nintendo’s old headquarter nameplate

Table of Contents

Nintendo’s Vision

Nintendo is one of the few companies ever which were started not with the vision to earn money, but rather to make a change in somebody’s life and to help people interact and spend time together ONE GAME AT A TIME. So, it’s only fitting that the following is the vision statement for the company.

“Putting Smiles on the Faces of Everyone Nintendo Touches”

Companies that have left legacies or are in the process of building themselves one always started with a simple vision which dared change the world, and as you can see, Nintendo is no different.

Nintendo’s Mission

While analyzing Nintendo, everyone usually asks the same question “What makes a company stay on top of their game for more than a century?”.

And the answer is, “Their mission impacts the longevity of its success.”

The mission statement of Nintendo is as follows:

Strong commitment towards production and marketing of best products and services

Nintendo firmly believes that one can only establish customer loyalty by providing quality products and services. Hence, the company has a strong commitment to quality.

Listening to the customers and tuning the product according to their needs

It is the customer that will use the end product, so the product needs to be built around the demands and needs of the customer. Nintendo Company focuses on the customers and any complaints made by them and adjusts their products accordingly.

Treatment of employees the same as the treatment of customers.

The company makes sure that no expense is spared when it comes to their employees. They offer market-competitive salaries and many perks along with it.

Nintendo’s Values

Nintendo cooperation places great emphasis on these three core values and instills them in every employee. The values which the company holds very dear are as follows:

Uniqueness

The goal of the company is to produce goods and services that differentiate them from their competitors; hence, uniqueness is an essential core value.

Flexibility

To ensure that an employee gives their best to the company, flexibility with their time schedule and attitudes is a critical skill. It is necessary for the person as an individual and for the company as a whole to succeed.

Sincerity

In order to succeed anywhere in life, a basic core skill that is required is sincerity. The goal of the company is to hire individuals that can be trusted and will always be sincere towards the organization.

Nintendo’s Strategy

Nintendo – Expansion Strategy

Nintendo hopes to expand the company by investing more in the video game and smart device sector. In the video game department, the company believes that its software-driven integrated hard drive and its software business at the core of the operation is the best bet forwards.

Moving forward, the company hopes to turn its smart device business into its main revenue generators, hence, maximizing the net profit of the company as a whole.

Nintendo – New venture Strategy

The company believes that now is the perfect time to invest and collaborate with partners other than that of video gaming and smart device business. Nintendo is expanding business in the entertainment sector by collaborating with partners and building theme parks, producing films, and getting into merchandising.

The organization believes that in the future, these projects will generate more revenue and have a lesser chance of cyclical economic fluctuations. This will also make Nintendo IP available to a larger base of customers.

Nintendo – Pricing Strategy

While Sony and Microsoft introduce products such as Xbox and Play station whose prices range from $349 to $499, Nintendo Switch costs around $299.

This difference in pricing plays a huge role in swinging the customer base towards Nintendo and away from the competitors. The Company can achieve this low pricing by mass production and innovation, which gives it an edge over other brands.

Conclusion

Nintendo Company started with a vision of bringing people together, and ever since then, it has tried to achieve this in multiple ways. Introducing games, gaming consoles, playing cards, and Arcades which have not only helped bridge generations together but has also turned into a very lucrative business.

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