Who Owns YoungLA ?

Fashion is continually changing. It’s an opportunistic industry where new and trendy clothing designs can captivate modern individuals from all walks of life. However, YoungLA was founded to promote health and fitness.

While comfortable and quality clothing is among its core elements, fitness remains a prominent selling point. It was an ingenious strategy. You see, “being fit” and “watching your calories” have become buzzwords in the health and wellness industry.

It is very pleasing to see how society has embraced fitness and how it flocks toward athletic clothing and fitness apparel. This was the main ingredient for the founders of YoungLA. They were brilliant with their marketing and were able to evolve trendy streetwear into something everybody could wear and access.

In light of this, let’s examine who owns YoungLA, its journey to becoming a remarkable fitness fashion brand, and its plans for the future.

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Looking into the Backstory of YoungLA in a Nutshell

YoungLA was started by two forward-thinking brothers and entrepreneurs, Dashmeet (Robby)and Gurmer Chopra. Launching the business in 2014, their famous fitness clothing line is inspired by elite sports such as bodybuilding.

Initially, the company started by designing and selling clothes only for men, but today, the brand has an exclusive clothing line for women.

When asked why they started off selling fitness shirts and pants for men, Gurmer would explain that with the popularity of clothing brands such as Lululemon and Fabletics, there wasn’t a focus on menswear that much. This was especially true in terms of easy-to-access and comfortable-to-wear products.

That is when the brothers decided to fill in the gap, designing athletic wear exclusively for men. The Chopras initially began selling their products on eBay and Amazon with the help of a single employee. The operation was small, and they decided to invest all their profits into the business.

Today, with no mentionable financial aid or assistance, Gurmer and Robby were able to hire a team of 27+ employees. So, when it comes to who owns YoungLA, it is essential to know that the brand makes more than $5 million in annual revenue.

How The Brand Skyrocketed to Worldwide Success and Popularity

You might have heard or seen the famous YoungLA logo if you’re a fitness enthusiast and follow notable athletes and fitness influencers. However, if you have ever visited Los Angeles’ muscle beaches, there’s no way you don’t know what the brand is.

The company has also been igniting on Instagram for the past couple of years. The brand is loved and sought-after not just because of its quality and comfortable clothing products but also because of its affordability. Plus, the brand offers a unique combination of designs blending streetwear with athletic wear.

YoungLA has a specific target audience, particularly from the bodybuilding scene. Their customers are avid fitness enthusiasts who love muscle-building, counting calories, staying on top of their diet, and just living a wellness-infused lifestyle.

Introduced in 2014, the business saw massive success in the second quarter of 2022. It is amazing to learn that the company’s total EMV (earned media value) during that period was more than $15.5 million.

The brand is a big proponent of social media influence and has more than 125 experienced and notable influencers.

These influencers account for 12% of the company’s annual gains. Surprisingly, YoungLA’s Earned Media Value also outgrew that of popular athletic brands, such as Under Armour and Reebok.

A Powerful and Effective Affiliate Marketing Program

Many social media creators and influencers who are part of YoungLA’s affiliate team have been seen very casually marketing the company’s clothing. Many consistently wore some of the best products and created a hyper around exclusive and up-and-coming items.

Their content creators and marketers demonstrated how YoungLA’s reputed connections to the brand are more than paid or sponsored relationships.

For instance, fitness influencers and reputed professional Elika Bang recently joined the YoungLA bandwagon and genuinely thanked the company for participating in the community. Elika expressed how amazing it was to work with the famous athletic-wear brand.

He also mentioned that the YoungLA team was always mindful of how they treated their athletes and styled them appropriately. This and endorsements like these propelled the brand to garner trust and loyalty instead of positioning itself solely by advertising.

Reputed Athletes and A-Lister Influencers

Regarding who owns YoungLA, knowing that the company works with some of the world’s best athletes and fitness influencers is essential.

Some notable celebrity athletes endorsing the brand include UFC champions such as Sean O’Malley and Jon Jones. Similarly, Tyson Fury (boxing champion) is another celebrated athlete at YoungLA.

The company also has more than 1 million Instagram followers. Every year, the brand’s famous meet-and-greet event, the Block Party, attracts over 15,000 people from all over the US. The convention is always a success. Plus, another Block Party event is scheduled sometime in 2024.

In addition, YoungLA will be among the feature brands for 2024’s Arnold Classic event in the UK and the US. The company also recently signed young American rapper and hip-hop artist YG. Besides being a famous rapper, YG is known for his fashion sense and has been a powerful ally for YoungLA.

Growing Sales and a Futureproof Roadmap for Continual Success

Since the brand launched a decade ago, 2023 has been its most significant revenue builder. The company hit an all-time high sales milestone, selling more than $100 million in products. The company is all set to break records in 2024 as well, with plans to go global. It makes sense. The trendy brand has some incredible streetwear designs that are light on the pocket.

It is straightforward to see YoungLA becoming one of the most cherished and in-demand companies in the sports and fitness fashion industry.

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