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Who Owns TracFone Featured image by Firmbee.com

Who Owns TracFone?

TracFone Wireless is one of the top mobile prepaid and wireless network operators in the US and Mexico. If you’re interested in taking a deep dive into the company’s background, want to know who owns TracFone, and its stakeholder history, this article is for you.

Established in 1996 by F.J. Pollak and David Topp, TracFone Wireless Inc., formerly (TracFone),  has, over the decades, become a powerful no-contract wireless network and mobile services provider. The company has up to 21 million users across the US and Mexico and operates more than 90,000 retail outlets across multiple locations.

Over TracFone’s illustrious history and meteoric rise to popularity, the company has fostered very successful and strategic partnerships with some of the biggest and most revered competitors in the US, namely AT&T Mobility, Verizon, and T-Mobile US.

These lucrative and methodical collaborations have enabled TracFone to provide its customers with a comprehensive array of services, cutting-edge features, and options, and it has steadily increased its mobile coverage throughout the United States.

The company’s dedication to offering flexible and cost-effective cellular plans and its customer-centric policies have propelled TracFone to become one of the most cherished prepaid brands in the world. 

However, in 2021, the company was acquired by Verizon Communications, opening a new path for TracFone. Verizon became the primary stakeholder of the company, closing a whopping $6.9 billion deal. This acquisition brought with it a ton of strategic and lucrative opportunities, cementing TracFone’s position as a force to be reckoned with in the telecommunications industry.

A Concise Overview of TracFone

Before you know who owns TracFone, it is important to understand that TracFone is the sister company of Verizon and functions as a no-contract and prepaid cellular service provider.

In addition, there are a slew of recognized companies that work under the TracFone Wireless umbrella, some of which include SafeLink Wireless, Simple Mobile, Straight Talk Wireless, and many others. 

TracFone provides comprehensive service options, accommodating every type of customer. As a Verizon subsidiary, TracFone is in the unique position to utilize Verizon’s massive resource base, network, target demographics, and avant-garde service infrastructure.

Thanks to Verizon’s strong leadership and powerful market presence, TracFone has quickly propelled itself to become one of the most formidable prepaid cellular phone operators and networks in the US.

A Glimpse of the Corporate History of TracFone

Founded in 1996, TracFone was established under a different name – Topp Telecom Inc., which was also a prepaid mobile network organization with its headquarters in Miami, Florida.

However, three years later, the company was approached by a Mexico-based telecommunications giant, Teléfonos de México, also known as TelMex. The company made an offer of $55.5 million to get a controlling ownership of Topp Telecom Inc.

With the deal going through successfully, TelMex acquired a 55% controlling interest in Topp Telecom and proceeded to transform the company, taking it to new heights. Topp Telecom experienced a massive policy shift and is undergoing a futuristic rebranding process. This was also when the company was renamed to TracFone Wireless Inc.

This also coiled the company for significant success and popularity as it gained a new subsidiary partner known as América Móvil, which is also one of the biggest and most revered telecommunications organizations in Mexico.

With the change of company ownership going into the hands of América Móvil, TracFone propelled itself to becoming a major telecommunications player in the US markets, continuously lengthening and diversifying its portfolio of companies and services.

Strategic Acquisitions Made By TracFone (Pre-Verizon Takeover)

When it comes to understanding who owns Tracfone Wireless, it is also important to note that the company also acquired some pretty successful and widely known telecommunications companies in the US. This included:

The Simple Mobile Acquisition

In 2012, TracFone Wireless Inc. took over Simple Mobile, making the company a part of their ever-increasing portfolio of competitors in an attempt to aggressively grow their target demographics. This acquisition gave TracFone a powerful subscription boost, allowing it to solidify its reputation as the premier provider of exceptional wireless services. 

The Page Plus Cellular Acquisition

Just a year after the Simple Mobile acquisition, TracFone added another brand under its umbrella, Page Plus Cellular. At the time, Page Plus Cellular was also in the race to provide highly innovative and unique mobile plans and services. It had a niche customer base.

Incorporating the company under the TracFone banner allowed it to further boost TracFone’s operations in that niche market, demonstrating its dedication and ambition to continuously diversify its operations and services.

In all, TracFone’s acquisitions of its competitors played an instrumental role in allowing it to propel and technologically revolutionize its growth and brand reputation. The company was able to foster an environment of trust and innovation, offering a slew of exceptional prepaid wireless services in the US.

The Acquisition of TracFone By Verizon Communications)

Another crucial part of learning who owns TracFone is understanding that the telecommunications giant was acquired by Verizon Communications in 2021. In a landmark deal that is estimated to be close to $6.9 billion, this historic change in ownership helped TracFone capitalize on lucrative and multifaceted opportunities.

The acquisition also helped TracFone seamlessly become one of the most powerful and reputed mobile wireless and service providers in the US telecommunications industry. In addition, the Verizon-TracFone acquisition saw an addition of up to 20 million subscribers.

The strategic leadership of Verizon helped expand the company’s overall reach in the US market while simultaneously growing its brand presence and infrastructure in the prepaid wireless domain. The company leverages TracFone’s immense resources, technical expertise, and diverse brand portfolio, adding millions of subscribers in the process.

The Acquisition of TracFone By Verizon Communications Image credit Leon Bredella
Image credit: Leon Bredella

TracFone’s Impressive Collection of Reputed Brands)

TracFone offers an extensive collection of highly innovative mobile wireless products and services thanks to its diverse portfolio of reputed telecommunications companies in the prepaid mobile phone sector.

Every brand the company has acquired has enabled TracFone to streamline its products and services in line with the changing needs, trends, and customer preferences, offering something for everyone.

In light of this, let’s briefly look at some of those companies:

Total by Verizon

Total by Verizon is a sub-brand that was launched after Verizon acquired TracFone. It leverages Verizon’s extensive network and wireless infrastructure, providing customers with top-notch prepaid mobile plans.

Simple Mobile

TracFone acquired Simple Mobile in 2012. The brand offers budget-friendly mobile plans that include unlimited talk time and mobile data.

SafeLink

SafeLink is another wireless mobile brand that offers very affordable mobile plans to low-income families and individuals. One of the best things about this TracFone brand is that the company offers federally subsidized monthly rates with extremely optimized minutes and mobile data. 

Straight Talk

Straight Talk is considered one of TracFone’s flagship brands. The brand provides cost-effective prepaid cellular plans with unlimited data and talk time.

Bottom Line

Operating under the leadership of Verizon Communication, TracFone has cemented its reputation as one of the best telecommunications in the US. The 2021 acquisition further poised the company for a lucrative and tech-savvy future in the prepaid wireless mobile sector. 

With Verizon’s cutting-edge resources and TracFone’s legacy and foresight, the major league corporation has significantly enhanced its products and services along with phenomenally growing its customer base.

 References & more information

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Kevin Johnson

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