Aldi Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: Aldi
Founder: Karl and Theo Albrecht
CEO: Jason Hart
Year founded: 1946
Headquarter: Essen, Germany
Employees: 25,000+
Type: Private
Annual Revenue (2021): $121 billion USD

Did you know? Aldi’s name is basically a syllabic abbreviation for “Albrecht Discount” (Albrecht Diskont). The Albrecht brothers gave this name to the store when they officially took it over from their mother.

Aldi is a leading grocery retailer, offering a range of items at affordable costs without compromising the quality. With more than $106.3 billion in revenue, it is Europe’s largest grocery store chain.

Established in 1961, it is a brand of two German family-owned multinational supermarket chains with over 20,000 stores and shops in 20 countries, including the U.S. Theo Albrecht and Karl Albrecht were the German brothers. They founded the chain by taking over their mother’s grocery store.

Today, Aldi has expanded the business exponentially and operates in over 36 states with more than 25,000 employees. The discount grocery store opened its first store in California in 2016.

Aldi generates annual revenue of $121 billion.

Table of Contents

Aldi Mission Statement/Core Purpose

“We provide value and quality to our customers by being fair and efficient in all we do.”

Aldi is a renowned discount retailer with an active global presence. The leading store sets clear goals to provide quality and valuable products at low prices. Aldi’s core purpose includes the following components.

Providing Impeccable Quality

Aldi’s mission statement emphasizes its intention to differentiate itself by upgrading its business approach and product quality. The leading retailer maintains a high standard in the market. The grocery store chain makes sure to offer the highest quality of products and items.

The statement shows that customers don’t have to worry about getting substandard goods from Aldi. The store chain ensures outstanding quality of services and goods with the most cost-effective prices in the grocery market. Moreover, the renowned store chain offers its customers special buy days so they can save more.

Expanding Market Position

Aldi’s mission statement also reflects its goal to improve its market position. Its growth level is proof that the famous supermarket chain doesn’t compromise when it comes to quality. And that sets it apart from the other grocery store chains operating worldwide. The store chain takes pride in “being different” from others, as its vision states.

In addition to offering buyers the best range of goods and supplies, the services in Aldi’s stores are exceptional. To strengthen its market position and meet the needs of evolving global audiences, Aldi also has online platforms.

The continued efforts to improve directly relate to the company’s goal to grow as the most dependable retailer. This is why Aldi has become one of the leading chains with an excellent reputation in the global market.

aldi mission statement vision core values analysis image credit marques thomas — Image credit: Marques Thomas

Aldi Corporate Responsibility Goals

“Low Prices, High Standards”

Aldi has always been a responsible retailer, campaigning for environmental and community safety. The supermarket chain has set broad corporate responsibility goals to impact the world in the long run.

Aldi’s corporate responsibility goals include the following principles;

Offering customers sustainable products and quality at the fair price
Assuming responsibility throughout the marketing and supply chain process
Considering employees, a key to success
Seeing the store chain as an active member
Ensuring active participation in many local projects
Acting responsibly in terms of the environment
Working to protect the planet’s climate

Offering Excellent Products at Low Price

Aldi indicates in its corporate responsibility goals that it deeply cares about its people, its communities, and its responsibility toward the environment. From its global supply chain to employee training, Aldi ensures to consider its buyers and communities when making a decision. The leading store chain considers production sustainability, employees’ safety, and well-being as a priority.

It is committed to incorporating sustainable practices while providing high-quality products at fair prices. Offering low product prices with a high standard is more than a mission for Aldi. The corporate responsibility goal shows that Aldi considers protecting the planet as a major responsibility.

Promoting Sustainability

Aldi tops the sustainability graph. The supermarket chain ensures to use its resources responsibly as it respects the planet. Brightly Eco has ranked as the top sustainable retailer among the popular grocery stores in the U.S.

The leading store chain has sustainability goals to reduce, reuse, and recycle waste while lowering carbon footprints. Aldi also aims to increase its energy efficiency by upgrading its green building standards.

Aldi Core Values

Responsibility, simplicity, and reliability are the core values of the world’s largest supermarket chain. These values help the store chain establish a welcoming culture. Plus, the culture also promotes progressive growth and an excellent reputation.

Aldi incorporates these core values to add to the customer’s buying experience and have a meaningful impact on society and the environment. Consistency is another significant core value for Aldi that leads to reliability.

Through this core value, Aldi communicates that it is consistent in its dealings with the product, people, price, and other day-to-day professional aspects. Simplicity is a value that creates clarity, efficiency, and precise orientation within the store chain and for the customers.

Aldi’s commitment to people, customers, partners, and the environment is unparalleled. The supermarket chain also includes principles such as honesty, fairness, service orientation, openness, and friendliness in its work practices.

References & more information