Business Strategy Hub

Airbnb Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: Airbnb
CEO: Brian Joseph Chesky
Year founded:
2008
Headquarter: 
San Francisco 
Employees:
6,132 
Type:
Public
Ticker Symbol: ABNB
Market Cap (August 2021): $77.5 billion
Annual Revenue (2021):
$5.99 billion
Profit | Net income (2021): 
$-352 million

Products & Services: accommodation booking ǀ rebooking assistance ǀ rental homes and places
Competitors: Wimdu | TripAdvisor | Trip.com | Expedia ǀ Booking.com ǀ Agoda

Did you know? Airbnb offers more than 6 million places to stay in different parts of the world. Each vacation rental has hosts to offer a personal experience.

Airbnb is a renowned online platform offering its clients a marketing forum for their properties, and a buying platform to shop for hospitality services from home.

Founded in 2008, Airbnb has become a household name in America and globally because of its exceptional and reliable online vacation rental services. The company started when two hosts in San Francisco welcomed three guests.

Since then, the company has grown to more than 4 million Hosts who welcome over 1 billion guests in almost all regions of the world. Every day, the company’s Hosts offer unique experiences to help guests connect with communities authentically.

The emphasis on excellence and outstanding services puts Airbnb ahead of its competitors.

Airbnb makes annual revenue of $5.99 billion.

Airbnb Mission Statement

“Airbnb’s mission is to create a world where anyone can belong anywhere, and we are focused on creating an end-to-end travel platform that will handle every part of your trip.”

The mission statement demonstrates its impact on the lives of the customers. The leading marketing company emphasizes the satisfaction it aims to provide people looking for vacation rentals and lodging. Airbnb’s concise mission statement positions the company as a coveted marketing place in the USA.

Here are the critical components of Airbnb’s mission statement.

Airbnb Mission Statement Analysis

  • Enhancing Lives

The first component of Airbnb’s mission statement shows the company’s commitment to positively impacting the customers’ experiences when interacting with it. The company customizes its services to affirm the needs of its extensive clientele.

In fact, the mission statement also reveals how this leading marketing firm goes the extra mile to offer local services that meet the needs of particular cohorts in the world. It does so through a range of unique services dubbed experiences and hosts.

  • Exceeding Expectations

The demand of the first component links the second constituent in which Airbnb differentiates itself as an organization that doesn’t compromise on quality services. When it says, “unlock the power of space,” it displays its goal to “give it all.” This means providing customers with the whole experience.

To meet this goal, Airbnb establishes a relationship with all the hosts in the world. It also demonstrates the company’s excellent work ethics. The leading firm takes pride in making its customers and clients expect more.

In fact, one of Airbnb’s major features is its ability to achieve its goals via reliable, safe, and dependable approach, famous as “responsible hosting” in the world. All customers need to do is make an online booking for a home, and Airbnb ensures that everything falls into place perfectly.

In essence, Airbnb believes that customers share a typical element of goodness to feel accepted and comfortable. According to its mission statement, this company focuses on making the booking process seamless and hassle-free.

  • Supporting Needs

The final component of Airbnb’s mission statement shows the company’s effort to provide linkages and services that create a long-term impact. The reliable online vacation rental company focuses on creating a sense of belonging through a dependable approach.

  • Becoming Global Company

To meet the need for a third component in the mission statement, the company recognizes the significance of pushing the principles in the regions it works in. This way, Airbnb creates an exceptionally diverse community with remarkable characteristics that set it apart from other companies. The firm facilitates an inclusive platform that hosts guests irrespective of location.

Image credit: Roberto Nickson

Airbnb Core Values

Airbnb’s core values entail fundamental elements that guide the company’s operations, make everyone remain intact, and move in the right direction.

Airbnb is one of the first companies to come out strongly in creating the world a global village. The firm has succeeded in making a comprehensive network interlinking various service providers and hospitality hosts, all to give its clients the best experiences. 

The following are the core values of the company:

  • Living Best Life

Airbnb believes there is a life outside work and wants everyone to travel often, stay healthy, get enough time to enjoy life, and have the secure financial support and resources they need.

  • Champion the Mission

The company thinks it is united with its community and focuses on creating a world where everyone can live and belong.

  • Embrace Adventure

Airbnb’s commitment to its aim has been strengthened by the founder of the company, who showed the need for a solid workforce to fulfill the company’s mission from the beginning. Airbnb values are an excellent source of creativity and growth for any business as they give birth to ventures and promote work optimism.

  • Be a Serial Entrepreneur

The Airbnb’s values are highly recognized for the positive impact they have on the company’s growth. Therefore, the firm considers it an identity that defines its goals. This value encourages employees to embrace innovation and adventure to align personal and professional growth.

The mission statement and core values of Airbnb represent the steps it takes to seek to abide by quality standards and deliver the best services to the target audience. Airbnb focuses on the experience and memories it creates for its extensive customers and clientele.

 References & more information

 Tell us what you think? Did you find this article interesting? Share your thoughts and experiences in the comments section below.

Kevin Johnson

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