Kevin JohnsonCarhartt Inc. is an established American workwear and lifestyle brand that has been around since 1889. Founded in Detroit, Michigan, Carhartt has grown from a small family-owned business to a global leader in workwear and lifestyle apparel [1].
Carhartt is known for its durable and dependable clothing designed for activities ranging from working outdoors to everyday wear. The company strives to provide consumers with quality, comfort, and style in its products [2].
The company is committed to making clothing that can handle tough jobs and weather. Carhartt offers products ranging from overalls, jackets, and hats to work boots and accessories. It provides customers with the best workwear and lifestyle clothing available [3].
In addition, Carhartt has another iconic streetwear and workwear brand “Carhartt WIP” that reached Europe through Swiss designer Edwin Faeh, who acquired its exclusive rights in 1989. The brand has become a global leader in providing workwear, streetwear, and lifestyle apparel for men, women, and children. Carhartt WIP is known for its ruggedness and modern and contemporary design [4].
The brand has become famous for those wanting to look stylish and comfortable while staying protected from the elements.
Carhartt WIP offers a wide range of products, including jackets, vests, tees, sweatpants, and accessories. The brand is under adaptation by skateboarders and hip-hop artists and is now a go-to for streetwear fans worldwide. With its classic style and commitment to quality, Carhartt WIP has become a timeless fashion staple [5].
List of the Top Carhartt Competitors & Alternatives
1. Dickies
Year founded: 1922
Headquarter: Texas, United States
Dickies is an American workwear and lifestyle brand leading the way in clothing design since 1922. Established in Bryan, Texas, Dickies was initially a bib overalls manufacturer that has since grown to become a complete range of apparel for the workplace and leisure.
The brand has become renowned for its quality, durability, and comfort, offering products designed to bear the test of time [6]. The Dickies range provides a variety of styles and cuts for all lifestyles, from classic workwear to modern streetwear.
Dickies has become a trusted name in the fashion industry for its commitment to quality, innovation, and style. With its wide range of styles and sizes, Dickies remains a popular choice for customers looking for both form and function [7].
2. Patagonia
Year founded: 1973
Headquarter: California, United States
Patagonia is an outdoor clothing and gear company based in Ventura, California. Founded by Yvon Chouinard, the company is a leader in the outdoor apparel industry.
Patagonia offers a wide range of environmentally friendly clothing, equipment, and accessories designed with the outdoorsman in mind [8].
The signature items of Patagonia include jackets, vests, pants, tops, hats, gloves, and other accessories. The company also offers a variety of specialized items, like climbing gear, camping equipment, and even rainwear.
With its focus on sustainability and eco-friendly materials, Patagonia.com has become a leader in the outdoor apparel industry [9].
3. Columbia
Year founded: 1938
Headquarter: Oregon, United States
Columbia.com is a leading online retailer of apparel, footwear, and outdoor gear for adventurers, athletes, and outdoor enthusiasts. Founded in 1938, Columbia has a long history of delivering quality products and exceptional customer service. The company continues to innovate and develop new products that meet the changing customer needs [10].
From cutting-edge technologies to classic style, Columbia provides a wide range of items for all activities, focusing on sustainability. It ensures that its products make a minimal environmental impact.
Columbia.com is the perfect place for any outdoor enthusiast providing easy online ordering, free shipping, and a satisfaction guarantee [11].
4. Wrangler
Year founded: 1904
Headquarter: North Carolina, United States
Wrangler is a leading clothing brand in the fashion industry. It has become a global phenomenon known for its iconic denim jeans, vintage style, and classic Western wear. Wrangler is known for its quality, durability, and fashion-forward designs [12].
The brand has become synonymous with the American West and is a favorite of cowboys, cowgirls, and outdoor enthusiasts.
Wrangler has been innovating and creating to stay ahead of the trends and has recently introduced a new collection of comfortable and stylish clothing, including jeans, shirts, jackets, and accessories. The brand continues to create classic and timeless pieces that will be in style for years to come [13].
5. Red Kap
Year founded: 1923
Headquarter: Tennessee, United States
Red Kap has been a leading manufacturer of workwear and uniforms since 1923. The company is an industry leader in producing innovative and dependable workwear products for workers in several occupations.
Red Kap focuses on superior quality, long-lasting, and comfortable garments designed for function and style [14]. The company prides itself on producing high-quality products designed to last, so customers can trust that their uniforms will bear the roughest conditions.
Red Kap offers a wide selection of products, including pants, shirts, coveralls, jackets, and more. The company also produces customized workwear solutions, allowing customers to create unique uniforms [15].
6. Walls.com
Year founded: 1938
Headquarter: Texas, United States
Walls.com is an online clothing store that offers a range of stylish apparel for men, women, and children. The brand has gained popularity with its unique and creative designs, affordable prices, and quality materials.
Walls.com has become a go-to destination for those who want to look their best without sacrificing their budget [16].
The company was founded in 1938 by George Walls’s vision of providing stylish and affordable clothing to the public. Since then, the company has become one of the most popular clothing stores.
The products of Walls.com range from everyday basics to high-end designer pieces. The company is constantly updating its collection to keep up with the latest trends [17].
7. Timberland
Year founded: 1952
Headquarter: New Hampshire, United States
Timberland is an American brand of outdoor wear founded by Nathan Swartz in 1952. It is known for its commitment to quality, durability, and sustainability. Its products range from casual and athletic apparel to work boots and accessories.
With a mission to equip people to make a difference in their world, Timberland has been an industry leader in sustainable practices for over 40 years [18].
Timberland’s products are for outdoor activities such as hiking, camping, and fishing. The company’s mission is to help people explore nature, protect the environment, and make a difference in the world. It is accomplished through innovation in design, materials, and construction [19].
8. Helly Hansen
Year founded: 1877
Headquarter: Oslo, Norway
Helly Hansen is a world-leading brand producing high-quality and performance-driven apparel, footwear, and accessories for all outdoor activities.
For more than 140 years, the company has the dedication to protecting and enabling professionals and enthusiasts to stay and feel alive in all kinds of conditions [20].
With a passion for innovation and a commitment to quality, Helly Hansen creates products that help people remain active and explore the outdoors. Whether you’re an experienced sailor, an avid skier, or just getting started, Helly Hansen has something for you [21].
9. Berne Apparel
Year founded: 1915
Headquarter: Indiana, United States
Berne Apparel is a leading manufacturer and supplier of workwear and outdoor apparel. We specialize in providing high-quality, durable clothing that meets the demands of today’s active lifestyles [22].
Berne products provide superior protection from the elements and superior comfort for different activities. Berne Apparel has the perfect solution for people interested in getting workwear to outerwear.
The company’s commitment to quality and innovation ensures that our customers receive the best product for their needs. With Berne Apparel, you can trust that you’ll be ready for any adventure [23].
10. Wolverine.com
Year founded: 1883
Headquarter: Michigan, United States
Wolverine is an online store offering a vast selection of quality footwear, apparel, and accessories. Its products are comfortable, durable, and stylish, and they are perfect for almost all activities and occasions [24].
Wolverine strives to provide excellent customer service addressing any questions or concerns. You can shop for shoes, shirts, jackets, pants, socks, and more from its trusted brands.
The business understands the importance of finding the right fit, style, and price for their customers, and we make sure that every purchase leads to satisfaction [25].
11. Levi’s
Year founded: 1853
Headquarter: California, United States
Levi’s provides its customers with the best quality clothing, accessories, and lifestyle items – from iconic jeans and jean shorts to flannels and cozy shirts [26].
Levi’s mission is to make its wearers look and feel at their best, no matter the occasion. With a wide variety of sizes and fits, you can find the perfect fit.
Plus, with exclusive offers and discounts, you’ll be sure to save on your favorite Levi’s items [27].
12. Blaklader
Year founded: 1959
Headquarter: Svenljunga, Sweden
Blaklader is a leading provider of workwear and protective apparel. Established in 1959, they have built a reputation for quality and safety. Their products meet the needs of the work environments while providing superior comfort and protection [28].
Blaklader offers an extensive range of workwear, including jackets, pants, overalls, shirts, and vests. They also offer a complete line of protective apparel, such as high visibility and flame-resistant clothing, anti-static gloves, and hard hats.
Blaklader’s commitment to innovation and quality ensures that its products offer the best performance and protection for any job. With its extensive selection and superior quality, Blaklader is the ideal choice for durable, reliable workwear seekers [29].
13. Ariat
Year founded: 1993
Headquarter: California, United States
Ariat is the leading maker of performance footwear, apparel, and accessories for the world’s top equestrian athletes and outdoor enthusiasts.
Founded in 1993, Ariat is a global leader in innovative and technologically advanced products for the active lifestyle [30].
Ariat products provide superior fit, comfort, and style. Whether hitting the trails, riding the range, or competing in the show ring, Ariat has the perfect products to keep you performing at your best [31].
14. DRI-DUCK
Year founded: 2003
Headquarter: Kansas, United States
DRI-DUCK is an outdoor apparel brand that specializes in protective clothing and headwear. Their products are made with high-quality fabrics, innovative features, and classic style [32].
DRI-DUCK offers several choices, including waterproof and breathable jackets, insulated vests, and wool blend caps. Their products are to last and perform in the roughest conditions.
All DRI-DUCK apparel carries a lifetime guarantee. Whether you’re out on the job or enjoying the outdoors, DRI-DUCK has the perfect gear for you [33].
15. Duluth Trading Co
Year founded: 1989
Headquarter: Wisconsin, United States
Duluth Trading Co is a retailer of workwear and accessories. Founded in 1989, the company is one of the leaders in the industry, offering a wide selection of durable clothing and accessories for both men and women [34].
Duluth Trading Co is the go-to source for quality workwear ranging from jeans and shirts to outerwear, footwear, and more.
In addition to offering excellent products, the company provides helpful customer service and a satisfaction guarantee. For anyone looking for reliable and comfortable workwear, Duluth Trading Co is the choice [35].
16. Caterpillar Workwear
Year founded: 1904
Headquarter: Montana, United States
Caterpillar Workwear keeps you safe, comfortable, and productive. It features durable fabrics, advanced technologies, and ergonomic designs built to last.
Whether you work in construction or in an industrial environment, Caterpillar Workwear provides the protection and performance you need [36].
17. L.L.Bean
Year founded: 1912
Headquarter: Maine, United States
L.L. Bean has been an iconic American outdoor retailer in business for over 100 years. It offers quality apparel and outdoor gear for the whole family, including boots, outerwear, and camping equipment. Whether you’re an outdoor enthusiast or looking for quality apparel, this brand has something for you [37].
18. RefrigiWear
Year founded: 1954
Headquarter: Georgia, United States
RefrigiWear is a leader in cold-weather apparel and accessories. They offer innovative, high-performance, and stylish insulated clothing, hats, gloves, and boots that keep you warm and comfortable and provide superior protection against cold and harsh weather conditions [38].
19. The North Face
Year founded: 1968
Headquarter: California, United States
The North Face is a leading outdoor apparel and equipment company. They offer a range of products for hiking, camping, skiing, and other outdoor activities.
The North Face is focused on quality, performance, and innovation. Their products are durable and reliable in all types of weather conditions. [39]
20. White Sierra
Year founded: 1979
Headquarter: California, United States
White Sierra is a leading outdoor apparel company. They create high-quality, stylish, and functional outdoor clothing for men, women, and children. Their products keep you safe and comfortable in outdoor conditions. They offer a variety of jackets, pants, and accessories to keep you ready for whatever nature throws at you [40].
21. Stormtech
Year founded: 2003
Headquarter: British Columbia, Canada
Stormtech is a Canada-based company that provides performance apparel and outerwear. Their product line protects against the elements while ensuring comfort and style.
The features of Stormtech include breathable fabrics, waterproof shell technology, and adjustable fit. It is the perfect choice for adventurers, athletes, and everyday wear [41].
22. Tacticalgear Clothing
Year founded: 2004
Headquarter: Missouri, United States
Tacticalgear clothing offers a range of apparel designed for outdoor activities. Their products are comfortable, durable, and made from high-quality materials. With many styles, colors, and sizes, Tacticalgear clothing provides the perfect gear for any outdoor adventure [42].
23. Filson
Year founded: 1897
Headquarter: Washington, United States
Filson is an iconic, Seattle-based outdoor lifestyle brand committed to creating clothing and accessories for outdoor enthusiasts. Their products are crafted with the finest materials and are durable, with timeless designs that never go out of style [43].
24. Keen Utility
Year founded: 2003
Headquarter: Oregon, United States
Keen Utility is a leading innovator in the outdoor footwear industry. With a passion for quality and comfort, they offer a wide range of durable and comfortable work boots, shoes, and sandals that meet the needs of the most demanding outdoor conditions for outdoor workers and adventurers [44].
Bottom Line
If you are fashion-conscious and want comfortable wearables, you must consider Carhartt and its competitors’ products for physical comfort and good looks.
References & more information
- Carhartt history, Carhartt, https://www.carhartt.com/carhartt-history
- Carhartt, https://www.carhartt.com/eu/en-eu
- Forbes, Carhartt, https://www.forbes.com/companies/carhartt/
- Business Insider, Carhartt WIP, https://www.businessinsider.com/carhartt-history-popularity-workwear-fashion-trend-2022-11
- Carhartt WIP, https://www.carhartt-wip.com/en
- History, Dickies
- Dickies, https://www.dickies.com/
- Company history, Patagonia, https://www.patagonia.com/company-history/
- Patagonia, https://www.patagonia.com/home/
- Our History, Columbia, https://www.columbiasportswearcompany.com/our-company/our-history/
- Columbia, https://www.columbia.com/
- Our History, Wrangler, https://www.wrangler.com/history.html
- Wrangler, https://www.wrangler.com/
- About Us, Red Kap, https://www.redkap.com/about.html
- Red Kap, https://www.redkap.com/
- Walls, https://www.walls.com/
- About us, Walls, https://www.walls.com/about-us.html
- Our Story, Timberland, https://www.timberland.com/about-us/our-story.html
- Timberland, https://www.timberland.com/
- The Origin of Helly Hansen, https://www.hellyhansen.com/journal/the-origin-of-helly-hansen
- Sustainability, Helly Hansen, https://www.hellyhansen.com/sustainability
- Berne Apparel, https://bernedirect.com/
- Products, Berne, https://bernedirect.com/products/
- Wolverine, https://www.wolverine.com/US/en/home
- Wolverine Customer Service, https://www.wolverine.com/US/en/content?caid=cs-overview
- Levi’s, https://www.levi.com/US/en_US/
- Levi’s Jeans Marketing Plan, https://openlab.citytech.cuny.edu/ahernandez38-eportfolio/files/2019/12/Levi%E2%80%99s-Jeans-Marketing-Plan.pdf
- Our Story, Blaklader, https://www.blaklader.com/en/brand/this-is-blaklader/our-story
- All Products, Blaklader, https://www.blaklader.com/en/all-products
- About us, Ariat, https://www.ariat.com/about-us
- Ariat, https://www.ariat.com/
- Our Story, DRI DUCK, https://www.driduck.com/pages/our-story
- DRI DUCK, https://www.driduck.com/
- Our Story Duluth, Duluth, https://www.duluthtrading.com/our-story-duluth/?feature=gp1
- Duluth, https://www.duluthtrading.com/
- Caterpillar Workwear, https://catworkwear.com/
- About us, LL Bean https://www.llbeanbusiness.com/about-us/about-us.html
- Refrigiwear, https://refrigiwear.com/
- Our story, The North Face, https://www.thenorthface.com/en-us/about-us/our-story
- White Sierra Hires Product, Outside Business Journal https://www.outsidebusinessjournal.com/press-releases/white-sierra-hires-product-creation-team-to-create-a-new-white-sierra/
- Histroy, Stormtech, https://www.stormtechusa.com/pages/history
- Techticalgear, https://tacticalgear.com/
- About Us, Filson, https://www.filson.com/about-us.html
- Keen Utility, https://www.keenfootwear.com/
- Featured Image by Stanimir Filipov
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