Delta Airlines Mission Statement

Company: Delta Airlines
CEO: Ed Bastian
Year founded: 1925
Headquarter: Atlanta
Employees: : 83,000
Type: Public
Ticker Symbol: DAL
Market Cap (Sept 2022): $19.98 billion
Annual Revenue (2021): $29.89 billion
Profit | Net income (2021): $280 million

Products & Services: In-flight ǀ special services ǀ check-in options
Competitors: United Airlines | American Airlines | Southwest Airlines

Did you know? Delta Airlines is the most awarded airline service in the US because of employees’ professionalism, dedication, and passion. Top magazines such as Wall Street Journal, Fortune, and Business Travel News have recognized the company for serving more than 200 million passengers annually.

Typically known as Delta, the company is one of the major airlines in the USA and a legacy carrier. The airline is also among the oldest services in operation. Established in 1925, Delta Airlines has grown its market base through differentiated and client-tailored services.

It has become a first choice among people with a vast inter-state demand. Since 1900, the company has dedicated itself to meeting customers’ demands. It has served over 200 million passengers annually over the years.

Headquartered in Atlanta, Georgia, it’s among the world’s most trusted and oldest airlines, with over 80,000 employees who take pride in the company’s significant success. The company has evolved enormously since its inception. Delta has offered new opportunities as a global airline by running operations across 275 destinations in 50 countries.

Delta Airlines is one of the leading global airlines with a mission to create innovative opportunities and expand its horizons by connecting communities and people.

Delta Airlines generates annual revenue of $29.89 billion.

Table of Contents

“Making Connections”

Delta Airlines is well-known as one of the purpose-driven brands in the USA. Its concise yet impactful mission statement shows unwavering commitment to improving people’s lives. The company takes pride in its workforce and understands its obligation to make traveling easy and hassle-free. Some of the critical components of Delta Airline’s mission statement are as follows.

Mission Statement Analysis

Putting Passengers First

Putting its customers first is the mission that the leading airline company embraces as a customer-oriented corporation. This goal in the mission statement also indicates the compassionate services Delta Airlines delivers to its customers with help from 80,000 competent employees. The company considers its employees the heart of its services in everything it does.

Delta Airlines has always been committed to creating a people-centric culture that many workplace experts have recognized and appreciated. The company ensures to improve services by implementing a culture and customer-focused hiring efforts. The company’s leaders revise and upgrade policies to attract more customers and retain a competent workforce.

Addressing and Improving Environmental Impact

The mission statement reflects that Delta Airlines is focused on addressing and managing its jet fuel use. The company works hard to lower its net aviation emission by 50 percent by 2050. In addition, the company encourages its people to get creative in reducing their individual impact.

Beyond that, Delta’s people are coming up with innovative solutions to reduce their impact by limiting waste, recycling, and engaging customers, and employees.

Supporting Diversity and Inclusion

The aim to “connect people” in the leading airline’s mission statement demonstrates the company’s belief in supporting diverse communities. Delta Airlines’ three-year plan outlines its strategy to increase diversity in the company, specifically in its leadership roles. The company also promotes accountability. According to the company, diversity is more like a journey that takes effort and time to show results.

Building Healthy Communities

Delta has pledged to invest one percent of its profit (ten million) in various charitable causes. The company firmly believes in improving the community it works for and serves. This goal is reflected in the airline company’s mission.

Delta Airlines is committed to compensating its 80,000 workers for a service day with community partners of their choice. It proudly shares the impact these efforts create across the world.

Leading the World Safely

Delta Airline’s commitment to its employees and customers begins with their safety. One of its objectives is to provide customers with the safest traveling experience.

Delta Airlines Mission Statement Vision Core Values Analysis Image Credit Miguel Angel Sanz — Image credit: Miguel Ángel Sanz

Delta Airlines Vision Statement/ Purpose

“The world. Reflect on the world. Respect the world. Our purpose is beyond flight.”

Delta Airlines values its customers and considers them a part of the family. The vision statement indicates the company’s desire to personalize its services and make maximum impact. The statement contains the following characteristics:

Improving Global Reach

Delta Airlines has expanded its destinations over the years to facilitate its customer base. The company’s ambition is to become a global entity. The company also sets itself apart from other airlines by providing quality customer care to build a strong image beyond its local audience.

The company’s current efforts to teach sign language to employees show its determination to support inclusiveness.

Becoming a Dependable Airline

The desire to serve “beyond flight” in the vision statement demonstrates Delta Airlines’ ambition to be an airline that people rely on. In addition to unparalleled travel services, community involvement and company engagement are other ways to serve people. These efforts have increased the company’s popularity among consumers.

Delta Airlines Core Values

Delta Airlines possesses strong core values, including integrity, honesty, leadership, and perseverance. These values serve as the rules that define the company’s identity and build a solid foundation for the company’s culture.

The company’s culture truly reflects these values as they guide employees and help them align their personal and professional goals.

Using these values, Delta Airlines has distinguished its stakeholder treatment and customer services over the years, helping it rank among the top most sought-after airlines in the world.

References & more information