UPS Mission Statement | Vision | Values | Strategy (2024 Analysis)

Company: UPS (United Parcel Service Inc.)
CEO: David P. Abney
Founders: James E. Casey
Year founded: 1907
Headquarter: Atlanta, Georgia
Number of Employees (Dec 2018): 481,000
Type: Public
Ticker Symbol: UPS
Market Cap (July 2019): $91.24 Billion
Annual Revenue (Sales) (Dec 2018): $ 71.91 Billion
Profit |Net income (Dec 2018): $ 4.971 Billion

UPS – Vision Statement

According to the UPS CEO, the vision that the company stands by is:

The company believes in laying a foundation for an enterprise that is not only the leading business of current times but also has great value in the future. This goal can only be achieved by building a company which is Strong today.

Moreover, UPS believes in sustainability. It encourages its employees, shareholders, and customers to not think of the company in the short term but rather look at it as an enterprise that will be sustained for a longer period. These points are critical to ensure the long-term success of UPS.

UPS – Mission Statement

The executives developed a mission which they think best suits the UPS company.

The UPS Mission Statement is as follows:

The mission statement of the company focuses on four different aspects

Growth of business

UPS hopes to grow its business by offering products and services of premium quality. The company further tends to stay in tune with the demand of its customers, hence cutting down losses in unused services.

Profit generating enterprise

One of the mission points of the company is to generate enough revenue so that it can provide substantial returns to the shareholders. This increases the public trust in the company, which further helps the company grow.

Inspiring people

Another mission of the UPS company is to inspire the customers, employees, and business partners. This is possible by offering opportunities which not only helps them in their personal development but also helps them in giving back to society.

Making a difference

The organization believes in being responsible, ethical, and moral by giving back to the societies and making them more sustainable for future generations.

UPS – Values

The company places great emphasis on its employees, and their core values reflect just that. The following are the essential core values which are instilled in every employee at UPS

Integrity

The company believes and expects all of its employees to execute their day to day activities and all decisions with integrity. UPS believes that integrity is what the company stands for.

Teamwork

UPS is an international company that hires people from around the globe. So teamwork is a critical skill set for any employee at UPS. Moreover, the company believes that talented people working together can accomplish any goal.

Service

The organization believes that serving the needs of its customers and society is a pivotal factor in long term success; hence, all employees are expected to prioritize the customers.

Quality and efficiency

All employees are expected to be committed to excellence, whether it concerns the products or services they offer or while performing their duties. Furthermore, employees are expected to be efficient in their jobs. Efficient and professionally excellent employees are an integral part in the success of the company.

Safety

At UPS, the employees are expected to uphold the well-being of the people and the public with the highest importance. The company prioritizes the safety of its employees and its customers to ensure smooth sailing business.

Sustainability

Employees at UPS are expected to contribute to environmental sustainability and giving back to society.

Innovation

The organization expects employees to be innovative and creative. UPS believes that “out of box” thinking is what helps the company grow.

UPS – Strategy

Grow in Emerging Markets

UPS company has put in place multiple marketing strategies to ensure maximum revenue generation. UPS plans on building company presence and establishing organizational infrastructure in key emerging markets such as India, Brazil, Russia that ensure that the cost of establishment is minimal compared to revenue generated through such markets.

Utilize Global Network

Moreover, the company plans to expand its growth in an exponential rate by focusing on its already built Global Network. It plans on using this network more efficiently and developing it further, which will in long-term be beneficial to the company. It also plans on demonstrating the importance of logistics, on how they provide a competitive advantage to the customers.

Excellent Customer Service

UPS company plans to gain more customers and retain the existing ones by many techniques. One of those is to deliver an exceptional customer service that is unmatched by any of the competitors. Moreover, they have a twitter handle that answers the queries 24/7, with customer support services and quick and hassle free refunding policies. All of these attract customers.

Upgrade Technology & Business processes

Moreover, company plans on enhancing its performance by adopting new industry-leading technology that not only enhances the lives of the customers but also improves the business process. UPS also plans on targeting new markets based on customer categories. One such example of cutting edge technology is the software ORION developed and used by UPS. It increases efficiency of delivery thereby reducing production cost and environmental impact.

Conclusion

UPS company, although had a humble beginning, now is a pinnacle of success. The mission statement defined by the forefathers of the company might have led the company in the right path, but the values upheld at the company and the strategies put in place by the current executives are critical factors which determine the long-term success of the company.

References & more information