Mercedes-Benz Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: Mercedes-Benz
CEO: Ola Kallenius
Year founded: 1926
Headquarter: Stuttgart, Germany
Employees: 173,000
Type: Public
Ticker Symbol: MBG.DE
Market Cap (August 2021): EUR 64billion
Annual Revenue (2021): EUR 133.89billion
Profit | Net income (2021): EUR 23.01billion

Did you know? Mercedes-Benz produced the first car with brakes on all four wheels.

Mercedes Benz is one of the most popular automobile companies out there. It produces state-of-the-art cars using innovative technology and eco-friendly designs. The company is known all over the globe for its customer services and is popular among car enthusiasts all over the world. This is not just the philosophy of the company, but it is also firmly believed by every individual working at Mercedes-Benz.

All departments of the company are motivated to implement the philosophy and ensure that they provide world-class services to match the world-class cars they produce.

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Mercedes- Benz Mission Statement

“We will inspire and create an exceptional place to work and to do business. One employee, one customer, and one vehicle at a time. Through our transparent atmosphere, premium auto inventory, and individualized customer care, we create the luxury shopping experience that our customers truly deserve.”

The mission statement of Mercedes Benz is a clear depiction of its purpose. It talks about the automotive company’s efforts to create a transparent environment for the employees to work in and for the customers to benefit from. They believe in the practice of starting at an individual level to have a more holistic approach.

If you take a closer look at the mission statement, you will come to realize that it has strong beliefs in some core principles, such as:

Transparency

Unlike other automotive companies, Mercedes Benz makes it a point to include transparency as a part of its mission statement. They want to ensure that their customers and employees are all on the same page and understand how things go about. This helps build good customer relationships and is of mutual benefit to all the parties involved.

Innovation

The mission statement is a testament that Mercedes Benz is motivated to bring innovation and help customers get their hands on some of the best technology possible. With the help of innovative designs, the company ensures that all customers looking for luxury can experience it through their cars. The designs and the make of the cars are nothing short of revolutionary. Its premium design features include options such as a patented rear headlight.

Premium Customer Care

Many companies, especially automotive companies, ignore customer care. However, Mercedes Benz makes sure that you receive the best customer care. They include it in their mission statement to show you that customer care needs to be a priority through and through.

Luxurious Living

Last is the luxury experience. The company is home to some of the most luxurious cars in the world. As a part of its mission statement, Mercedes Benz is dedicated to giving customers a taste of what luxury cars look and feel like.

Mercedes- Benz Vision Statement

“Astorg Auto of Charleston holds a responsibility to foster an environment that empowers employees and promotes innovation, relationships, and growth. We will continuously strive to inspire consumer confidence by supplying a transparent atmosphere and offering a premium automobile product with individualized customer care.”

The vision statement by Mercedes Benz talks about several goals the company wishes to accomplish with the help of its high-quality cars and services. If you read through the vision statement, there are many components that highlight all the thought that goes into the innovation of each car.

The aspects include:

Premium Automobiles

The company aims to produce products of the highest quality. The vision statement illustrates that the company wants to win the vote of the audience by providing them with premium automobile products. To provide such a product, the company works on innovation and integrates new designs and technologies to make sure the cars are as safe as possible.

Individualized Customer Care

Customer care, as mentioned in the mission statement and then again in the vision statement, holds great importance for Mercedes-Benz. In the vision of the company, employees are required to treat each customer specially and ensure that they get the best customer care possible.

Empowerment

Empowerment is a premium focus for the company. It wishes to empower not just the customers but also the employees and other parties involved in the affairs of the company. By empowering all those around them, Mercedes-Benz focuses on improving its relationships and operations across the board.

Mercedes- Benz’s Core Values

The company has prominent core values, which help keep the company on track with its mission and vision statement. The core values include:

1. Passion

The company is very passionate about designing some of the best cars with designs that will blow you away. Driven by passion, these cars feature premium technology.

2. Respect

Mercedes Benz believes in providing high-quality services with respect. The core value enables employees to respect each other.

3. Integrity

Positivity is the emblem of a good and successful company. Mercedes Benz offers integrity in all its operations and embraces the ideas of promoting mutual respect and integrity.

4. Discipline

Companies that do not practice discipline often have to face problems. Mercedes-Benz makes sure that all its practices are based on high levels of discipline.

5. Excellence

Mercedes-Benz offers luxury cars, and that is nothing but the best of the best!

Keeping all the values of the company in mind, it is evident that the company is highly dedicated to give its customers the kind of services they need and expect.

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