Business Strategy Hub

Slack Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: Slack Technologies
CEO: Daniel Stewart Butterfield
Year founded:
2009
Headquarter: 
San Francisco, CA
Employees:
2545
Type:
Software Company/Messaging Program 
Ticker Symbol: MBG.DE
Annual Revenue (2021): $ 902 million
Profit | Net income (2021): 
$-300 million

Products & Services: Messaging app for business
Competitors: Atlassian Confluence | Microsoft Teams | Skype | Chatter | Facebook | Google | Cisco

Did you know? Slack initially didn’t call its product “beta” to avoid creating an impression of an unstable and buggy product. The company called the app preview release. However, on its first day, more than 8,000 individuals signed up. The number increased to 15,000 within 15 days.

Slack Technologies is popular messaging app businesses use to connect with people and access their needed information. Founded in 2009, Slack is a great messaging app that brings people together to help them work as a unified team. The creative messaging app was designed to transform how businesses and companies communicate.

It started as an internal tool that was designed out of necessity to deliver messages. However, soon the app became one of the most popular productivity and chat tools. Today, more than 65 of Fortune 100 companies use Slack. The company tested the app on its in-house development team over a long period before launching it.

It helped the company find how people use the app and provided it with a crucial competitive advantage, propelling it to unprecedented heights of growth and success.

The revenue of Slack is $902 million.

Slack Mission Statement

“Make work life simpler, more pleasant, and more productive.”

Slack’s brief mission statement reveals its goal to facilitate users by simplifying their lives. The app-designing firm has kept the statement straightforward and often uses it as a slogan. Here are the critical components of Slack’s mission statement.

Slack Mission Statement Analysis

  • Simplifying Work Lives

Slack’s mission statement shows the purpose that became the primary reason behind the app development. The company wanted to simplify communication through a comprehensive chat tool.

The statement emphasizes the importance of communication to complete business tasks efficiently. Slack is one tool that facilitates instant communication between superiors and their employees. It allows colleagues and subordinates to communicate without interruption, upload videos, pictures, and share files.  

This app is ideal for companies operating with multiple groups within a single department. It can help develop a transparent communication bridge for supervisors and managers. The comprehensive mission statement reiterates making work more straightforward to boost productivity.

  • Making Work life Pleasant

The mission statement also indicates that the app is designed to make your work life more pleasant and productive. The “pleasant” word signifies the importance of making everyday tasks enjoyable to motivate employees. Slack is an app with a pleasing and eye-catching design that looks amazing on mobile and desktop.

From its notification pop-ups to overall layout and other features, Slack makes communicating via app interesting for businesses. The company is making many improvements in the upcoming updates.

  • Building Digital Ecosystem

The mission statement highlights the company’s ambition to improve employees’ productivity irrespective of where they work. To achieve this goal, Slack Connects conversations with the services and tools businesses use to perform different tasks.

Since the beginning, the leading app development and technology company has been working with developers and partners to build integrations and apps. The purpose is to streamline work, bring context into the conversations, and automate routine tasks.

The company also partners with the leading innovative tech and SaaS firms to help businesses shape the future of work. In addition, Slack provides a comprehensive app directory to give businesses access to many apps to extend the capabilities of the Slack team.

Image credit: Austin Distel

Slack Core Values

Slack’s core values as a leading app development firm include empathy, solidarity, playfulness, etc. The company works by them to build a platform and products it believes in. Slack knows that the actual values help them build and strengthen the relationship, simplify whatever they do, and allow its teams to bring more of themselves to work.

The company’s core values heavily depend on the software’s performance. That is why they are more practical and technical.

Here is Slack’s core value analysis are as follows:

  • Empathy
  • Craftmanship
  • Courtesy
  • Playfulness
  • Thriving
  • Solidarity

Promote Empathy

Slack trains and guides its representatives and leaders to empathize with the customers courteously. Just as a business knows and understands other businesses, this core of Slack doesn’t let employees’ emotions get in the way of their professional interactions.

Accelerate Craftmanship and Testing

Integrity and accountability in whatever the company offers are essential values for the company. It makes sure to test all app updates before launching. And since a business can only thrive on how quickly it satisfies the clients, Slack tries to accelerate its testing procedure.

Enhance Customer Service

A Business tends to grow constantly. With a growing business comes a rising number of issues. Thus, Slack ensures it focuses on improving its customer service to tackle the clients’ growing needs. That is why the company incorporates this value into its work practices.

Support Diversity

Employees can be a part of Slack if they bring proficiency to the table, irrespective of their caste, skin color, race, and religion. Internal programs such as Employee Resource Groups (ERGs) and Rising Tides are enriched with diversity. They promote harmony in the organization. The collaboration with different businesses also advocates inclusion and diversity.

In addition, venture capital funds such as the Slack fund help the company collaborate with entrepreneurs to create the next great software company.

 References & more information

 Tell us what you think? Did you find this article interesting? Share your thoughts and experiences in the comments section below.

Kevin Johnson

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