Salesforce Mission Statement

Company: Salesforce
CEO: Marc Benioff
Year founded: 1999
Headquarter: San Francisco, California
Number of Employees: 73,541
Type: Public
Ticker Symbol: CRM
Market Cap (August 2021): $187 Billion
Annual Revenue (FY22): $26.49 Billion
Profit | Net income (FY22): $1.44 Billion

An interesting fact about the company is that they hired protestors to protest outside the Siebel conference against software. They chanted the slogan “software is obsolete.”

Salesforce is a US-based software company well-known for its cloud-based software system. Salesforce began its journey in 1999 out of a small home in San Francisco. Its four founders created a customer relationship management system (CRM) to host different types of critical customer data and software on the internet and offer a subscription service.

Of its applications and cloud platforms, the tech giant is famous for its Salesforce customer relationship management (CRM) product. It comprises Service Cloud, Commerce Cloud, Sales Cloud, Analytics Cloud, Health Cloud, IoT Cloud, Force.com, Financial Services Cloud, and Chatter.

During the initial phase, Salesforce struggled to bring the tech industry’s attention to cloud-based technology.

Salesforce’s annual revenue is $7.33 Billion.

The comprehensive analysis of Salesforce’s mission statement, sustainability goals, and core values in this detailed review will help you find what makes this company a global corporation.

Table of Contents

“We build bridges between companies and customers.”

Since the beginning, Salesforce has aimed to change the world and improve it for the better via technology and strong relationships between teams and employees, companies and customers, citizens and government, and individuals who want to make a difference.

The company incorporates its mission statement into its purpose and story to outline its goals and objectives.

Salesforce’s Mission Statement Analysis

Customer Engagement with Company

The CEO of the tech giant, Marc Benioff, declares “Customer Company” as Salesforce’s primary mission. He aims to create an inclusive platform that connects employees and customers. The platform serves as a primary connection between people no matter where they are or when they need it.

Salesforce’s integrated CRM platform exemplifies the company’s goal to bring people together. The platform powers the suite of applications. Salesforce maintains a smooth connection with the customer 360 through commerce, IT teams, sales, and marketing.

Customer 360 refers to a 360 view of customers’ interaction to assist in managing and focusing on customers and employees. It emphasizes the defining attribute of the mission and purpose of Salesforce as it brings employees and customers together on one platform.

Ensuring Quality Services in Every Aspect

Salesforce has been working hard for decades to develop people’s lives through its efforts and products. In addition to bridging the gap between customers and companies, Salesforce focuses on improving its services to impact the world.

The company uses technology to create better jobs, lives, opportunities, and companies for people. The dedicated team of Salesforce has launched an innovative 1-1-1 model that commits percent of equity and technology to improve and upscale education quality and environment for everyone.

The company named the model a win-win approach to show how beneficial it is for the people. The leading cloud-based software company also helps families, students, staff, and educators by creating lasting relationships on a global scale.

Salesforce Sustainability Goals Analysis

Salesforce’s sustainability goals undertake a broad spectrum of objectives. The company doesn’t confine itself to limited activities. Instead, its sustainability goals reflect its purpose to build a sustainable future for all.

These are the core components of Salesforce’s suitability goals.

Sustainable Future

As the company aims for a sustainable future, it ensures net zero emission across its entire value chain. It uses 100 percent renewable energy for its operations. This shows that Salesforce understands the effect of the climate crisis on the world. In fact, it impacts companies, nations, and individuals disproportionately.

The current climate crisis affects the poorest communities, increasing global inequality. The company aims to create a better and sustainable future by taking the most prominent businesses of the world to net zero, requisitioning 100 gigatonnes of carbon by restoring, conserving, and growing trillions of trees.

These efforts have helped the company protect oceans and energize the ecopreneur revolution.

Salesforce’s mission to drive significant climate action has had a massive impact on the local community. The company’s Climate Action Plan focuses on sustainability priorities. These serve as a blueprint for other tech giants to accelerate the net zero journey.

Salesforce Core Values

Salesforce uses its core values to guide its practices and support an inclusive work culture. The value reflects in everything the company does. Salesforce, as a tech giant, strives to bring out its best to deliver success to customers and inspire the industry via actions.

The core values include;

Trust

Salesforce considers itself a trusted advisor. It has earned the trust of customers, extended family, and employees through transparency, compliance, security, performance, and privacy. The company delivers the most trusted infrastructure in the industry.

Customer Success

For Salesforce, customers’ success is the company’s success. It stimulates customers to achieve extraordinary goals. Salesforce’s team innovates and expands business offerings to ensure all its stakeholders achieve tremendous success.

Innovation

Salesforce believes that customers can help with innovation. The client’s input helps the tech giant develop products that can best serve business and operation needs. It provides continual technology and releases initiatives to give its clientele a competitive advantage.

Equality

Salesforce believes in providing equal opportunities. The company tends to create an environment where everyone feels heard, seen, empowered, and valued. Salesforce knows diverse perspectives can deepen connections between individuals, fuel innovation, and build a better company.