Ford: Mission | Vision | Values (2020)

Last updated: April 19, 2020

 Company: Ford Motor Company
CEO: Jim Hackett
Founders: Henry Ford
Year founded: 1903
 Headquarter: Dearborn, MI
Number  of Employees (Dec 2019): 190,000
Type: Public
Annual Revenue (Dec 2019): $155.9 billion
Profit | Net income (Dec 2019): $47 Million

Products & Services: Cars | Trucks | SUVs | Electric Vehicles | Lincoln Luxury Vehicles | Financial Services | Autonomous Vehicles | Mobility Solutions
Competitors: General Motors Company | Toyota Motor | Daimler | Hondo Motor Company | Tesla Motors | Navistar International | Spartan Motors

Fun Fact:

Ever heard about the Ford Rotunda? From 1933 to 1962, the Ford Rotunda was the world’s fifth-largest and most popular tourist attraction, a testament, and a museum to the motor vehicle.

The building was originally built in Chicago until it was moved to Dearborn, Michigan, due to the high volume of visitors and popularity. The Ford Rotunda was so popular it hosted millions of visitors in the many years it stood.

Ford’s Introduction and History

Founded over a hundred years ago, Ford Motor Company is one of the most recognizable and popular motor companies in the world. Operating out of a converted factory, the Ford Motor Company launched in 1903 was founded by Henry Ford at just 39 years old.

Today, Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.

In 2019, Ford was ranked #48 in the World’s Most Valuable Brands 2019 list by Forbes.

Ford’s Mission Statement

“Our mission is to strengthen communities and help make people’s lives better. Our purpose is to drive human progress through freedom of movement.”

What It Means

  • Community Strength

Ford believes in building a better community for all and taking steps to benefit the lives of those in the community. To prove this, the company partners with nonprofits to provide access to opportunities and resources that help people reach their full potential.

  • Improving Lives

Ford is dedicated to improving lives locally, nationally, and globally through its investments, grants, and programs to support education, driving safely, and community development.

  • Positive Impact

Ford focuses on the positive impact they can create by implementing programs that help people and their communities. For instance, the company’s social impact investments are geared toward helping organizations reach sustainability and scale.

Ford’s 2019 Contributions Include:

  • $40.2 million in community life
  • $13.3 million in education
  • $8.8 million in driving safely

This totals $62.2 million overall reflecting Ford Motor Company’s contributions to the community in 2019. Since 1949, more than $2 billion invested. The Ford Fund operates in 63 countries, with 1.3 million volunteer hours since 2013.

In a 2020 statement by Mary Culler, President of Ford Motor Company Fund reinforces Ford’s dedication to community services. 

“I have been privileged to be involved with community issues throughout my career. I am proud of the work Ford does to make the world a better place and am honored to be able to help carry on Ford Fund’s mission.”

Ford’s Vision Statement

“Our vision is to become the world’s most trusted company.”

What It Means

  • Support Education

Ford understands that education is the key to success for both organizations and individuals’ livelihoods, and invests over $16 million annually to support education.

  • Promote Safe Driving

Safety is fundamental to driving. Through its signature program, Ford has invested more than $50 million to provide free driver education to more than 1 million people worldwide.

  • Enrich Community Life

Ford believes in the power of community and has been investing in communities for over 70 years with programs to assist veterans, feed the hungry, provide disaster relief, support the arts, and celebrate diversity.

  • Encourage Employee Volunteering

Active volunteering in the community is an integral part of Ford’s company culture. Since 2005, employees at Ford have registered over 1.3 million volunteer hours across the world.

Ford’s dedication to its vision to become the most trusted company in the world is proved through their pillars of success. Through supporting education, promoting safe driving, enriching community life, and encouraging employees to volunteer, Ford builds its company image as one that cares and brings the actions to prove it.

A spokesperson for Ford stated,

Our work across these four areas is rooted in Ford’s longstanding commitment to making a positive impact on society and builds on Henry Ford’s legacy of helping create strong communities wherever Ford does business.

Ford’s Core Values

Ford’s key values are built around its vision and mission. Ford values community and social responsibility. These values are at the center of Ford and work to move the company forward, even in an uncertain global future.

Through freedom of movement, the purpose of Ford is to improve lives. Ford strives to create supportive communities, a safe driving experience, and a positive impact. These core values stand out through the actions of the company and their commitment to success.

Ford Motor Company Founder, Henry Ford, once said

“The only true test of values, either of men or of things, is that of their ability to make the world a better place in which to live.”

Conclusion

The vision and mission of Ford work alongside each other to achieve the mutual goal of company and community success. The company uses its guiding principles of improving lives, creating a positive impact, and supporting education to advance the future of Ford Motor Company and the community it participates in.

In 2018, Jim Vella, President of the Ford Motor Company Fund stated,

“For decades, we have understood that part of being a trusted company means being there when people need you the most, side by side, doing the hard work. Over the last 70 years, we have invested more than $2 billion to strengthen communities and help make people’s lives better—locally and across the globe.”

References & more information

Tell us what you think? Did you find this article interesting?                                                   
Share your thoughts and experiences in the comments section below.

Brianna Parker

Brianna Parker

She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset.

5 comments

  1. FORD has really surprised me or should I say shocked me in the way they are treating customers!!
    FORD MOTOR COMPANY VISION STATEMENT
    TO BECOME THE WORLDS MOST TRUSTED COMPANY!!
    As of today I have to say I have lost all trust in FORD MOTOR COMPANY! And I’m NOT the only one!! FORD MOTOR COMPANY CUSTOMER SERVICE knows there is a major issue with the 2017 FORD Escape paint pillars around the windshield and yet denying it and ignoring people not returning calls and telling them its out of warranty!!
    WELL FORD MOTOR COMPANY YOU KNOW IT’S WRONG! IT’S A PROBLEM IN THE QUALITY OF YOUR PRODUCT IT’S YOUR ISSUE AND IT’S TIME YOU ANSWER TO ALL THESE PEOPLE ABOUT THE PAINT PEELING OFF THEIR 2017 FORD ESCAPES JUDT NOW 3 YRS OLD SOME NOT EVEN 30000 MILES AND THE PAINT IS PEELING!! I CAN WALK UP TO A CAR AND LOOK AT IT AND SEE THE BUBBLE AND SHOW YOU RIGHT WHERE IT’S GOING TO PEEL!!
    SOMETHING NEEDS TO BE DONE AND THAT SOMETHING IS ON YOU FORD! FORD MOTOR COMPANY NEEDS TO FIX ALL THESE CARS!! Do you think Henry Ford would appreciate how you’re treating these customers?! QUALITY IT’S ALL ABOUT THE QUALITY AND CUSTOMER SATISFACTION FORD and right now you have not scored good at all with this issue!!!

    1. My 2018 explorer Is doing the same thing on the hood and of course it’s not under warranty..they should fix it as they know it is their crappy workmanship…

  2. I have trusted Ford with our family travel for many years. However, Our 2020 Ford Escape Titanium has currently put a sour taste in my mouth. We just took a 1000 mile trip and our GPS has failed us. The GPS system is a substantial reason why I chose to buy Ford. Currently, we are fully dependent on our cell phones. 🙁

  3. The current Thanksgiving Ford commercial is hugely irresponsible as we enter the most serious Covid spike yet. This commercial advocates ‘getting together’ at a time when all rational science indicates that we should not. It uses language such as ‘we are not going to let this stop us,’ flouting CDC recommendations. This is ridiculous and has caused me to lose faith in this company. The message of the ad is the antithesis of the Ford mission statement.

  4. Just cost me $450 to change out my dead battery and a front turn signal light on my 2016 Ford Escape. Will never buy your product again.

Leave a Reply

Stay in the Loop!
Join our newsletter today to get updates on the latest posts!
Thanks for signing up.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×
WordPress Popup Plugin