USAA Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: USAA
CEO: W. Wayne Peacock
Year founded: 1922
Headquarter: San Antonio, Texas
Employees: 37,000
Type: Private
Revenue (2021): $37.4 Billion
Profit | Net income (2021): $3.3 Billion

Products & Services: Banking | Insuranceǀ Financial Services
Competitors: GEICO ǀ Progressive Insurance ǀ State Farm Insurance ǀ MetLife ǀ Allstate

Did you know? USAA started when 25 army officers got together to develop an insurance type to insure each other via group effort.

USAA has been around for nearly 100 years now, and the origins were to fulfill the needs of the financially neglected faction of the community. The company has managed to stay focused and always fulfill its motto. As it matured, it continued to diversify its outreach to the members of various communities within the United States.

Apart from serving the community, USAA also believes that it has certain responsibility towards the environment in which it operates. That is one reason why the company has already demonstrated its commitment to complying with its corporate obligations. The primary goal is to improve the quality of life via various projects.

USAA’s annual revenue reached $37.4 billion.

The in-depth analysis of USAA’s mission statement, vision, core values, and sustainability goals in this review will show you the reason behind the success of the fingiant.

Table of Contents

USAA’s Mission Statement

“To provide excellent service for our members, we stand financially strong.”

USAA’s Mission Statement Analysis

The USAA’s mission statement is to offer excellent services to its members. The company believes that the only way to be strong is when the customers are financially strong along with the brand as well. Here is ananalysis of the USAA mission statement.

The company has always held its stance that it has got its members’ interests and benefits at heart. Therefore, one can split the mission statement into the following components.

Member-centric Goals

Of course, all businesses are in the game for the money. However, USAA has always managed to prioritize its members. The company ensures that whatever it does must be beneficial for the members. This shows the customer-centric model USAA follows. No wonder the company has managed to survive an entire century and still growing stronger.

Improving Communities

The mission statement also shows that USAA believes in a win-win situation for both itself and its members. This explains the part of the mission statement, “We stand financially strong.” Furthermore, it may be an indicator that the company plans to do well so it can benefit its members as well. The reason to believe is the legacy behavior demonstrated by USAA time and time again that the company has a culture of giving back to the community.

Exceeding Expectations

With annual revenue of $40.1 billion, USAA has certainly exceeded expectations in the industry. The company also benefited with $3.3 billion in profit while returning $2.0 billion to its members. These are some amazing figures as the company continues to serve its members and invest in ways that can help both parties grow.

USAA’s Vision Statement

USAA has a vision statement that says,

“To serve millions of military members and become one of the only fully integrated financial service organizations in America.”

USAA’s Vision Statement Analysis

Almost every intent in this statement clearly helps break down the vision statement into the following components.

Leadership in the Industry

The vision statement indicates that USAA has the desire to become an industry leader in the financial sector. The company also states to do so by offering some of the most holistic financial services and solutions across the country.

Serving the Military

While the Department of Veteran Affairs is known to serve military personnel, USAA wishes to serve the veterans and active duty members as well. This part of the vision statement is another aspect of offering fully integrated services. This means USAA wishes to offer not only conventional banking solutions and financial services but also design unique programs for the U.S. Armed Forces.

All-Inclusive Financial Services

The fact that USAA has already completed its 100 years in the industry proves that the company is doing something right. Therefore, offering financial services that can cater to almost all communities across the country seems like the right thing to do.

After all, USAA began with the concept of helping those neglected by traditional financial services. Therefore, the company has integrated a message into its vision statement that they are going to continue offering financial assistance to those who are probably not as lucky as some.

USSAA has already been offering banking services, insurance, and future investments. However, the company has already started diversifying its scope of services and operations to include other finance-associated services, including trip shopping, etc.

USAA’s Core Values

USAA is operating on four core values which act as pillars for the company’s mission and vision for the future. The quick analysis of these core values is as follows.

1. Integrity

The company wants to lead by example and include all factions of the community on its list of members and benefit them equally.

2. Service

USAA aims to offer only top-notch financial services to its members irrespective of who they are and what they do across the country.

3. Honesty

USAA has always been transparent and honest about how the brand conducts its business. This has helped the company earn its members’ respect.

4. Loyalty

Since USAA opened its doors for business, the company has consistently operated without compromising its core values and promises. The straightforward operations, along with fulfilling the commitment to give back to its members and community, depict how the company still shows devotion to its primary mandate, i.e., to be at service to its members.

5. Sustainability

The company also has an environmental commitment as it operates on a green business approach. Therefore, it is safe to say that the company’s vision statement to integrate all services includes eco-friendly and sustainable practices to reduce its carbon footprint as well.

References & more information