AT&T Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: American Telephone and Telegraph (AT&T)
CEO: John T. Stankey
Year founded: 1983
Headquarter: Dallas, Texas
Employees: 203,000
Type: Public
Ticker Symbol: T
Market Cap (August 2021): $131.51 billion
Annual Revenue (2021): $168.86 billion
Profit | Net income (2021): $20.08 billion

Products & Services: Wireless network ǀ Digital television ǀ Landline Telecommunication service ǀ Internet ǀ Cell phone
Competitors: Verizon ǀ T-Mobile ǀ SBA Communication ǀ American Tower | Comcast

Did you know? AT&T retains the information of every call, Skype chat, text message, and other communication that passes through thenetwork, accordingto a New York Times report

AT&T is a well-known multinational telecommunication company, providing a full suite of fixed telecommunications and wireless solutions and mobile and paid-for TV subscription packages to consumers in the USA. Established in 1983, the company considers adding value to customers’ lives as its primary responsibility.

It has its roots in the famous Bell Company, a firm Alexander Graham Bell (telephone inventor) founded with his backers Thomas Sanders and Gardiner Hubbard. The founder incorporated AT&T as the Bell Company’s subsidiary and built and operated the first long-distance telecommunication network.

In 1899, AT&T purchased Bell’s assets and took over the Bell Company entirely. The annual revenue of American Telephone and Telegraph is $168.864 billion.

Table of Contents

AT&T Vision Statement/Purpose

“To create connection – with each other, with what people need to thrive in their everyday lives, and with stories and experiences that matter.”

For decades, AT&T has been on a journey to add value to customers’ lives. It is one of the top corporations that embed its mission into its vision to propel from a small beginning to pave its way into the top-rated fortune 500 in the USA.

By focusing on the comprehensive corporate statement, AT&T has managed constant growth for decades since its establishment in 1983. Here is an in-depth analysis of AT&T’s purpose to help you understand how it became the most significant telecommunication conglomerate today.

AT&T’s purposes comprise the following components.

Improve Business and Lives of Customers

American Telephone and Telegraph or AT&T aims to exceed the expectations of its customers in its purpose by showing its commitment to providing trustworthy communication channels and related devices. The world’s leading telecommunication company ensures that all clients have access to entertainment options via its DIRECTV at a budget-friendly rate.

The company has been expanding its product range to improve connectivity and interactions worldwide. Its products such as mobile, internet and networking, cloud, and cyber security are examples of innovation and technology. These are channels by which the company improves customer interactions.

Establishing Shareowner Value

The second component of AT&T’s purpose shows its dedication and commitment to growing and benefiting its extensive clientele. The statement also fulfills or supports the business strategy AT&T adopts to meet its goals.

The company has diversified its scope of operations to establish a unique value as well as benefit the investors. It helps the company keep shareholders informed and updated with the financial situation. The company’s quarterly financial report shows the impact of the cost basis of the shares.

Boosting Technological Innovation

AT&T is also popular for its technological innovation to improve economic and social development in the world. The purpose reveals how the company strives to invent and develop technologies to advance its services and products.

The corporate statement further indicates the company’s passion for defining its anticipated future.AT&T goes all-out to ensure that its embedded mission and vision amplify the strategies that best fit long-term goals.

Upgrading People’s Life

For AT&T, attaining its vision is the most important aspect of accomplishing its objectives. The purpose signifies the company’s emphasis is on the overall improvement of business performance for the customers and stakeholders.

Concerning its core values, the company emphasizes customers as the main beneficiaries while recognizing and implementing the mechanism it will use to impact the telecommunication industry. AT&T takes influence from its inclusive core values.

AT&T Core Values

AT&T is one of the few corporations that have been able to cultivate a comprehensive culture that supports a socially responsible, inclusive, and diverse workplace. The company broadly elaborates its core values as they help it obtain a competitive edge in the global market.

Live True

AT&T believes in doing the right things without compromising quality. This value undertakes all core values of the company and reflects in how it treats employees and customers. This core value is to motivate employees and establish the courage and character needed to accept their mistakes and learn from them.

Pursue Excellence

The value is to ensure PERFECTION in everything. It encourages the workforce to perform dedicatedly, passionately, and tirelessly to ensure that everything the company delivers showcases its very best.

The company knows that it isn’t perfect; however, it makes sure everyone learns from the experiences to improve.

Think Big

AT&T emphasizes boosting innovation and achieving success in this core value. The company takes pride in being an industry leader that invents the future.AT&T has considered innovation as its legacy since its beginning. In everything AT&T does, it aims to set a unique trend and pace for people.

Be There

AT&T ensures that customers reach the company whenever they need it. Whether it means helping the community recover from a problem or providing restoration services for a natural disaster, AT&T does its best.

Make Difference

The value demonstrates how AT&T is dedicated to impacting the world. The core value defines what the company is as a corporation. AT&T believes in making a difference in the community and the people around it.

Equality

AT&T stands for equality and cultivates a culture that doesn’t discriminate based on ethnicity, sexual orientation, race, gender, physical appearance, and religion. Innovative programs such as Standing for Equality reflect the company’s commitment to practicing its values. These programs help employees build a better understanding of differences between people and respect them.

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