Business Strategy Hub

Lyft Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: Lyft
CEO: Logan D. Green
Year founded:
2012
Headquarter: 
San Francisco, California 
Number of Employees:
4,453
Type:
Public
Ticker Symbol:
LYFT
Market Cap (Sept 2022):
$4.92Billion
Annual Revenue (2021):
$3.21 Billion
Profit | Net income (2021): 
$-1.01 Billion

Products & Services: Bikes & Scooters | Rentals Priority Pickup | Lyft XL | Wait & Save | Preferred Mode
Competitors: Uber | Cabify | Ola Cabs | BlaBlaCar | Turo | Didi | Gojek | Snapp | Grab

Did you know? Lyft completes over a million rides every day, and the busiest drivers complete over 31000 journeys a year.

Though Lyft is a young organization, it has taken the American and Canadian transportation industry to the next level. Within a few years, Lyft has turned into a prominent transportation service provider, outdoing several other companies in the industry thanks to its comprehensive strategic approaches.

Founded in 2012 by Logan Green and John Zimmer, the firm works hard to maintain a position in the competitive transportation sector. Lyft has an approximately 30 percent market share. Lyft’s rise to incredible prominence and rapid success is because of its focus on unrelenting growth and development.

Lyft’s corporate mission and goals help it move towards a progressive future. They represent the strategic operations or activities that could drive the leading transportation company towards success.

Lyft’s annual revenue is $3.21 Billion.

Lyft Mission Statement

“Making millions of rides more accessible.”

Lyft began with an aim to evolve the face of transportation. To fulfill this purpose, the company historically focused on “specific use cases” to make a measurable and meaningful impact that can simplify people’s commute. The company’s mission statement or purpose is brief and emphasizes improving people’s lives with the best transportation.

Based on this purpose, here are the components of Lyft’s mission statement.

Lyft Mission Statement Analysis

  • Improving Accessibility

This component of the mission statement reemphasizes Lyft’s ambitions to upgrade the way people travel in the cities. Through its extensive platform, the transportation company has opened a new era in which drivers and customers can develop relationships to reach destinations without any hassle. Lyft conveys this message about making rides accessible for customers in its self-explanatory statement.

  • Reconnect Drivers and People

Lyft’s primary operation is to facilitate transportation via its comprehensive online app. However, it’s not the only goal the company is trying to accomplish at this point. The statement reveals that Lyft not only links drivers to customers but creates an excellent environment for everyone to interact in a way that improves people’s way of life.

These elements and features in the Lyft app make the company the first choice for people in search of easy-to-connect rides.

  • Improving Lives and Communities

The people that help a company run its operations are the asset. Lyft’s mission statement depicts how the company focuses on developing its communities overall. The renowned company has started many programs that target transportation enhancement in different cities in the USA and Canada to meet this goal of the mission statement.

For example, the company ensures its fair share in plenty of community programs such as Lyft City Works. Through its community initiatives, Lyft dedicates more than $50 million to fund various programs every year to support transportation in the city.

Some programs include the promotion of an energy-oriented future, environmental care, development of infrastructure, contributions to disaster recovery, and supporting needy people in society.

The company has always been committed to providing relief to people. The statement shows that Lyft impacts life by making it easier for everyone to live, communicate, and travel.

Image credit: Tingey Injury Law Firm

Lyft Core Values and Culture

Lyft employs teams that focus on environmental sustainability. The company’s most notable commitment to the community is to run 100 percent electric vehicles by 2030 to support a carbon neutral and sustainable society.

Drivers bring most of the vehicles on the sharing platform Lyft themselves. However, the company maintains an independent fleet of rental cars and is planning to turn them all electric. In fact, Lyft has already started deploying many long-range EVs in its locales.

In addition to that, Lyft promotes a growing culture and creates a diverse team of competent, committed, and smart employees. They are motivated and share the same goal, which is to improve people’s lives with the best transportation services out there.

These are values that shape Lyft’s progressive culture.

  • Wow our customers
  • All-in ownership
  • Take care of each other
  • Create fearlessly
  • Take pride, be humble
  • Build great teams
  • Disagree & commit
  • Dive deep
  • Inspire
  • Deliver impact

 

  • Impress Customers

Lyft has always been on the front line when it comes to providing the best customer service. The company goes above and beyond to provide high-quality hospitality and products people can count on. It works hard to leave its customers happy and smiling.

  • Taking Ownership

Lyft has grit, and the company considers no difficulty too great or task too small. The company goes all in and optimizes operations as a whole with long-term strategies.

  • Taking Care of Everyone

Lyft creates and supports an inclusive atmosphere where everyone feels safe and heard. It establishes trust among employees and customers by speaking candidly, listening attentively, and treating everyone respectfully.

  • Promoting Humbleness

Lyft takes pride in its work and the initiatives it has taken for the growth of the company and community. The company evaluates its work critically to address shortcomings. It continuously pushes itself and teams to improve and achieve goals.

  • Building Great Teams

Building great teams is part of Lyft’s culture. It recruits and promotes exceptional talent. The company collaborates with quality recruiters to find the best talent.

  • Incorporating Inclusivity and Diversity

Lyft has a compelling vision to promote a diverse culture. That is why it works hard to create a space that allows people from diverse communities to become a part of the company. This way, it accomplishes the things that others think are impossible.

 References & more information

 Tell us what you think? Did you find this article interesting? Share your thoughts and experiences in the comments section below.

Kevin Johnson

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