Jollibee SWOT Analysis (2024)

Company: Jollibee
Founders: Tony Tan
Year founded: 1978
CEO: Ernesto Tanmantiong
Headquarter: Pasig, Philippines
Employees (2022): 12,831
Type: Public
Ticker Symbol: JBFCF
Annual Revenue (FY 2021): PHP 153.5 Billion
Profit | Net income (FY 2021): PHP 5.98 Billion

Did you know? Jollibee began as an ice cream shop before it evolved into one of the largest food chains in Asia.

Table of Contents

Jollibee Strengths

1. A strong brand name

One of the key things that make Jollibee stand out is its strong brand name. The company is easily recognizable from the logo and name. That means customers are more likely to recall the products and services on offer. A strong brand name forms the basis for creating customer loyalty.

2. High-quality food

Jollibee does not just offer any kind of food. The company manages to get repeat customers because of its high quality and tasty food. Its foods have a unique taste, which is often better than or equal to other international brands. The company’s secret recipe continues to help it prepare high-quality food.

3. Variety of food items

Jollibee has a strong standing because of its ability to provide a variety of foods. Customers can get a hamburger, chicken, burger, pizza and spaghetti. All these food items are prepared using a very successful recipe.

4. Among the best employer world

F&B Report ranks Jollibee as one of the best employers worldwide. That is a major thing for the company because it means it can retain its employees for a long time. In return, the management gets to focus on company development and less on sourcing for new staff. Employees staying in the company for a long time also speak positively to the customers. They get to see that this is a stable brand that they can trust.

5. Broad network

Jollibee has a wide network that cuts across different countries, including Vietnam, the UK, Singapore, Canada, the USA, Malaysia, UAE, Saudi Arabia, and many other countries. The company is estimated to run a total of 1500 stores across these countries and 70 stores in North America. Thanks to the broad network, it has a stable supply of raw materials that ensure it delivers products on time.

6. Customer loyalty

There is nothing as good and powerful as a business establishing customer loyalty. When you have loyal customers, you are assured of making a sale despite how tough your competition may be. That is the case with Jollibee. The company enjoys a very loyal customer database because of the quality of service and food offered.

7. 24/7 services

Jollibee stores across the world are open 24 hours a day, seven days a week. Such a company policy of keeping its doors open always means they have the best position to serve customers. That gives customers a sense of confidence and dependability on the company since they know they can enjoy their meal any time they want to. Even though the stores are open throughout, Jollibee ensures its workforce has flexible hours as they follow a shift program to remain operational.

8. Ongoing employee training program

Jollibee believes that the success of its retail stores depends on employee empowerment. That is why they run an employee training program that helps with skills enhancement. Anyone working at the company is encouraged to better themselves through ongoing learning and skills acquisition. These skills can then be seen in how customers are handled and food is served.

9. Revamped marketing strategies

Jollibee has invested in gathering data that gives it a better understanding of its customers. Based on this, they have managed to deploy effective marketing strategies that increase brand awareness and expand on the target audience.

Jollibee Weaknesses

1. Supply and demand imbalance

Jollibee has many stores locally and across the world. Due to this, sometimes, the company has a hard time balancing demand and supply. There are times when food items could go out of stock because of demand being too high.

2. Inaccessible in some areas

Even though Jollibee runs effective marketing to get more customers, there are places where the franchise hasn’t opened. That means potential customers have to travel a long distance to reach. Due to this disparity in distribution, the company loses out on many customers.

3. Health consciousness

The world is becoming increasingly conscious about the meals that they take. That means some of the foods on Jollibee’s menu end up being labeled as unhealthy, which can cause obesity and health issues. In return, this affects the company’s sales.

4. High-end prices

The foods offered at Jollibee have a premium price tag. The majority of the customers do not have the financial strength that would allow them to afford some of these foods. They end up visiting low-priced brands.

5. Lack of technological investment

A look into Jollibee’s food preparation process shows that the company is yet to adopt modern technologies. Even though the conventional approach is not entirely bad, it can sometimes have lots of inefficiencies. The company can become more efficient by adopting tech automated cooking.

Jollibee Opportunities

1. E-commerce

Jollibee stands an opportunity to take the company to the next level by embracing e-commerce. Investing in online deliveries can help increase sales since customers can get meals at the convenience of their homes.

2. Global expansion

As marketing increases Jollibee’s brand awareness, expanding in new territories means a chance to service a new set of customers. The growth potential will make Jollibee get better known worldwide as it increases sales. Jollibee has opened 314 new stores internationally in 2021.

3. Innovativeness

One thing that gives Jollibee a premium price tag is the unique taste of its food. As it capitalizes on this, it can also look into new food trends involving vegan and healthier diets. The company can evaluate ideas on how to tweak its menu around to remain competitive through ongoing innovation.