LinkedIn Mission Statement

Company: LinkedIn
CEO: Ryan Roslansky
Year founded: 2003
Headquarter: Sunnyvale, California
Type: Private
Annual Revenue (2021): $10.2 billion

Did you know? LinkedIn is a social networking site that helps businesses hire more than 6 people every minute.

LinkedIn is a popular American employment-oriented and business service operating through mobile apps and websites. Introduced in 2003, the professional networking site is typically used for career and business development and networking.

It allows job seekers to find jobs and post resumes, and company employers to find talent or potential customers. The world’s number one professional networking site has over 19,000 employees in more than 30 cities across the globe.

LinkedIn is a community that helps grow business, whether it means bringing in potential candidates, finding new customers, or expanding a professional network.

The annual revenue of LinkedIn has surpassed $10+ billion.

Table of Contents

“Connect the world’s professionals to make them more productive and successful.”

LinkedIn’s mission statement briefly highlights the significant activities of the platform that help run it. The statement is self-explanatory as it emphasizes “connecting” people and businesses. The company has tried its best to fulfill this goal in its 16 years of operations.

With every transition in the mission statement, LinkedIn’s strategic approach shows how it aligns its operations with the mission statement.

Here are the critical components of LinkedIn’s mission statement.

Mission Statement Analysis

Connecting Businesses

LinkedIn is a platform that creates a connection between people and businesses in the world. The platform offers strategic options to help people improve their online visibility. These options categorize and rank individuals to find and match their preferences with other users who have similar preferences. It increases the chances of connecting with like-minded people to share ideas.

LinkedIn defines itself as a forum that allows people to become part of a global professional community. It is a platform where professionals can access various services, including business-related guidance and mentorship. The statement also indicates LinkedIn’s aim to provide individuals with a valuable forum that serves as an integrated system to bring together various entities, including trainers, employers, and job seekers.

Upgrading Lives

The second element of LinkedIn’s mission statement is the first component’s outcome in several ways. When people and businesses connect by sharing their interests, careers, ambitions, and goals, they feel a sense of fulfillment and belonging.

This interrelation provides these professionals with plenty of opportunities to advance their careers and learn from other skilled people. Professionals can use these connections to become more productive in their fields, excel in their careers, and upgrade their lives.

Enhancing Productivity

LinkedIn understands the need to find reliable and relevant professional partners. That is why it continues to help people find opportunities to boost productivity and make an economic impact through its system. The mission statement reveals that LinkedIn has made prominent efforts to improve clients’ chances of success and productivity.

Linkedin Mission Statement Vision Core Values Analysis Image Credit Greg Bulla — Image credit: Greg Bulla

LinkedIn Vision Statement

“Create economic opportunity for every member of the global workforce.”

LinkedIn’s vision statement reveals the idea of gaining a visible presence worldwide by providing financial stability to people. Making people independent is LinkedIn’s leading ambition, and the organization is motivated enough to accomplish this vision via advanced opportunities to adapt to the evolving times, needs, and demands of the customers.

These are the critical components of LinkedIn’s vision statement.

Vision Statement Analysis

Providing Economic Opportunities

The primary purpose of LinkedIn as a business is to create profitable opportunities. This is why the world’s leading platform strategically positions itself as a pioneer when it’s about finding openings wherever they emerge and helping users access them.

Linking Members

The modernized platform allows people to create a comprehensive profile to provide them access to different opportunities. Users get quick notifications when opportunities emerge. This is how LinkedIn ensures to link members. It doesn’t end here, as the latest upgrades to the platform integrate popular social apps such as Facebook and Twitter into the platform.

It reveals the platform’s progressiveness when users need to link with other members. This reiterates the fact that LinkedIn goes beyond the limits and establishes a reputation as an international organization. LinkedIn has users in more than 30 regions or countries.

That makes it a unique global community and speaks volumes of its vision to grow and connect people.

LinkedIn Core Values

LinkedIn focuses on transforming the work culture. According to the networking platform, transformation begins with values and culture. Here are some of the core values of LinkedIn.

Valuing Workforce

Prioritizing company members’ success is among LinkedIn’s core values. This helps the company develop successful and productive teams.

Trust and Care

LinkedIn begins from a position of credibility and trust. The company recognizes professional interaction and ensures that every member practices integrity, compassion, honesty, and respect.

Diversity and Inclusion

LinkedIn focuses on creating an atmosphere that allows diverse experiences and perspectives to excel. The company realizes inclusion, diversity, and belonging for its members, employees, and customers.

Innovation

LinkedIn constantly innovates and creates big ideas while also offering value in everyday interactions. By doing this, the company acts with humility and finds joy in creating an environment where everyone works together.

Honesty

Another critical value that sets LinkedIn apart is its honesty or openness. The company generates solutions to challenging problems. It seeks and welcomes constructive feedback to help its workforce learn, excel and grow.

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