L'Oréal Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: L’Oréal Group
CEO: Nicolas Hieronimus
Year founded: 1909
Headquarter: Clichy, Paris
Employees: 85,400
Type: Public
Ticker Symbol: OR.PA
Market Cap (Sept 2022): 175.34 billion EUR
Annual Revenue (2021): 32.28 billion EUR
Profit | Net income (2021): 4.6 billion EUR

Did you know? L’Oréal’s founder was originally a scientist and chemist. He started the brand by developing a hair dye formula Auréale for Parisian hairdressers.

L’Oréal Paris is a renowned cosmetic brand that develops high-quality luxury products available for everyone. Founded in 1909 by French pharmacist Eugène Paul Louis Schueller, the company excels in innovation and scientific excellence.

Over the years, L’Oréal Paris has become one of the most significant beauty and cosmetic companies worldwide. In fact, the company was a leader among personal care brands in the world in 2021. The brand’s cosmetic branch mainly focuses on manufacturing hair care, skin care, perfumes, and make-up, with the latter generating 11 percent of global cosmetic sales.

Whether it is skincare, hair care, or fragrances, the company’s professional product range strives to promote global development. L’Oréal Paris develops beauty products for a wide range of customers. Today, the leading beauty and cosmetic brand offers highly innovative and quality products at competitive prices via mass-market retail channels.

L’Oréal Paris generates annual revenue of 32.28 billion EUR.

Table of Contents

Mission Statement L’Oréal

“Beauty for All”

L’Oréal ensures that all its cosmetics are excellent in terms of safety, efficacy, and quality to satisfy customers’ needs for reliability and variety. L’Oréal aims to offer men and women the best cosmetics and beauty products worldwide. The world’s largest brand demonstrates it through a concise yet comprehensive mission statement.

Here are the characteristics of L’Oréal’s mission statement:

Mission Statement Analysis

Making Beauty a Powerful Force

L’Oréal’s statement signifies the importance of beauty for all. The concise statement reflects the brand’s intent to prove itself as an industry leader in the beauty world. The statement also shows that L’Oréal is aware of its ambition to have a meaningful impact.

It’s why the company aims to shape the beauty industry’s future by leveraging superior technology and science inspired by nature. The company’s objective is to provide people with the best beauty products in terms of quality, sincerity, and efficacy.

The brand believes everyone is beautiful and needs reliable products to enhance it. It’s why the brand focuses on making cosmetics that help people accentuate their features, so they feel like a better version of themselves.

Providing the Best Cosmetic Products

L’Oréal provides customers with the highest quality cosmetic and beauty products. The company’s understanding and diligence about beauty and skin health have boosted its prosperity. Making beauty products isn’t the company’s only aim. The statement reveals L’Oréal’s goal to ensure everyone has access to premium-quality cosmetics.

It explains why L’Oréal values integrating science in its design and production. It ensures that the company meets high standards and is valued among consumers. The selection of ingredients, materials, and approved production process ensure that the French beauty brand only deals with high-grade cosmetic products.

In addition, the luxury product division at L’Oréal is devoted to maintaining the highest possible quality in the products, merchandising, packaging, and communications. Thus, it confirms the brand as a world-renowned signature.

Loreal Mission Statement Vision Core Values Analysis Image Credit Johanne Kristensen — Image credit: Johanne Kristensen

Vision Statement/Purpose

“Create Beauty that Moves the World”

L’Oréal understands that a desire for beauty exists forever. That is why it has a purpose to create products that have something for everyone. The components of L’Oréal’s purpose are as follows:

Creating Beauty

The company’s vision revolves around beauty. As one of the world’s largest brands, it knows that beauty is more than just about looking good. It is a POWER that gives confidence to people and helps them feel good about themselves. The vision reflects L’Oréal’s sole vision, which focuses on creating beauty.

This purpose remains true to the spirit of the company’s founder, who thought beauty and good looks were a permanent quest. To ensure people get the best beauty products, L’Oréal harnesses the power of innovation to enhance its performance continually.

Promoting Sustainability

Sustainability is among L’Oréal’s underlying goal, reflecting its overall vision and purpose. It strives to be exemplary with its long-term vision. The company anchors its actions in demanding ethical principles and strong values to promote a sustainable environment.

L’Oréal has dominated the beauty sector with its comprehensive understanding that times are changing and how there’s a demand for safe product manufacturing. The company demonstrates its respect for the environment and nature via sustainable programs that define cosmetic products in the modern era.

L’Oreal’s Core Values

L’Oréal has six core values that serve as the company’s guidelines. The company ensures its employees share these values irrespective of where they are. These values shape the mindset of L’Oréal’s workforce. It is also open to innovative ideas and trends to become a pioneer in the world.

Here is the analysis of L’Oréal’s core values.

Passion

With its first value, the beauty brand aims to bring well-being, openness, and self-confidence to men and women. Employees should have a passion for progress and benefitting humanity. Creating beauty products requires understanding others, appreciating their traditions, and anticipating their needs.

Innovation

L’Oréal considers innovation one of its founding values. Innovation is crucial because beauty is an endless quest that requires high performance. By cultivating this value, the French beauty brand pushes its limits of knowledge to discover ways to create new products that are truly surprising and different.

Entrepreneurial Spirit

L’Oréal’s third value encourages challenge, autonomy, and adventure. The company wants its workforce to use it as a driving force to improve talents.

Open-Mindedness

L’Oréal promotes work practices in which listening to customers and understanding their culture is a norm. Open-mindedness can help a company benefit from the differences and cater to the infinite diversity of the world’s beauty aspirations.

Quest for Excellence

The fifth value permeates all the business aspects and pushes employees to do their best.

Responsibility

A sense of social responsibility is another fundamental value L’Oréal cultivates in its workplaces. It is a duty to protect people’s and planet’s beauty to contribute to the well-being of the communities.

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