Kevin JohnsonPoshmark is a leading fashion resale marketplace based in Redwood City, California. Manish Chandra, Tracy Sun, Gautam Golwala, and Chetan Pungaliya founded the company in 2011. In Jan 2021, Poshmark went public at a $3 billion valuation.
However, the company was delisted from NASDAQ after South Korean internet firm Naver Corporation acquired it for $1.2 billion in Oct 2022. Poshmark has over 800 employees, but it plans to cut its workforce by 2% to align the business with future priorities and the current economic climate. [1]
Poshmark initially operated only in the US but expanded into Canada in 2019, Australia in 2021, and India. As of Apr 2023, Poshmark had over 100 million users across the US, Canada, Australia, and India.
In Mar 2023, the company unveiled a new shopping feature, Posh Lens. This tool allows users to find similar products on the Poshmark platform. In Apr 2023, Poshmark launched a live shopping product, Posh Shows. Shoppers in the US and Canada can live stream via Posh Shows to sell items from their Poshmark closet.
Since its founding, Poshmark has generated over $8 billion in GMV, but it faces stiff competition from The RealReal, Depop, Vinted, Tradesy, eBay, and Amazon. [2]
Here is an in-depth analysis of Poshmark’s top 20 competitors and alternatives:
1. The RealReal, Inc.
Year founded: 2011
Headquarter: San Francisco, California
The RealReal is both an online and offline marketplace for luxury goods. The company sells women’s and men’s fashion, fine jewelry, watches, art, and home from thousands of brands. As of March 2023, The RealReal had over 32 million members.
The RealReal operates the world’s largest online marketplace for authenticated luxury goods. Customers can leverage its 19 retail locations, virtual appointments, in-home pickup, drop-off, and direct shipping to sell secondhand items.
In Jan 2023, the company released its Luxury Consignment Report to highlight the shift in customer shopping behaviors. The RealReal is the top Poshmark competitor and alternative. [3]
2. ThredUp
Year founded: 2009
Headquarter: Oakland, California
ThredUp is a NASDAQ-listed online marketplace for women’s and children’s fashion. The company went public in 2021 and started trading on NASDAQ. In May 2023, ThredUp listed its stock on the Long-Term Stock Exchange (LTSE). ThredUp is not yet profitable, but it is closer to profitability in 2023. [4]
ThredUp is best known for showcasing pride in thrift clothing. However, its latest earnings report indicates that the marketplace is resonating with premium buyers rather than bargain shoppers.
In Apr 2023, the company partnered with handbag and accessory brand Patricia Nash to launch its new Rediscovered program. ThredUp is one of the top competitors for Poshmark. [5]
3. Depop
Year founded: 2011
Headquarter: London, United Kingdom
Depop is a peer-to-peer social e-commerce platform. The company offers fashion items and clothing for men, women, and children in the US, UK, Australia, New Zealand, and Italy. In 2021, e-commerce platform Etsy acquired Depop to expand its portfolio. Depop has around 400 employees and over 30 million users.
Depop leverages e-commerce technology to connect buyers and sellers. Customers can search and shop based on brands category, with Real Authentication checking the authenticity of the products.
In May 2023, Depop launched a multi-channel UK campaign with the slogan “I Got it On Depop” to encourage shoppers to choose circular fashion. The campaign harnesses the consumers’ pride in buying pre-loved fashion. Depop is the best alternative to Poshmark in the UK. [6]
4. Vestiaire Collective
Year founded: 2009
Headquarter: Paris, France
Vestiaire Collective is a B Corp-certified company that operates a buy-and-sell marketplace. The platform offers over three million luxury brands and pre-loved items, including clothes, accessories, and footwear. In 2023, Vestiaire Collective served millions of customers in 80 countries. Sellers add 25,000 fashion items to the platform daily. [7]
Vestiaire Collective is an eco-conscious company. The fashion resale specialist seeks to expand its global presence and grow its community of fashion activists to make secondhand their first choice.
In Nov 2022, Vestiaire Collective banned all fast-fashion items sold or listed on its platform. The decision is part of a three-year plan to eliminate environmentally and socially unsustainable products from its marketplace. Vestiaire Collective is one of the best alternatives to Poshmark for eco-conscious consumers. [8]
5. Mercari
Year founded: 2013
Headquarter: Tokyo, Japan
Mercari is an online secondhand marketplace that connects millions of buyers and sellers. The Mercari app has over 50 million downloads in the US and 350,000 new listings daily.
In Apr 2023, Mercari launched Merchat AI powered by ChatGPT. This shopping assistant allows customers to search and browse secondhand items and leverage AI in real-time to discover product recommendations based on their unique needs. [9]
Mercari is Japan’s largest flea market app service. The company serves over 21 million users monthly. In May 2023, Mercari partnered with cross-border e-commerce services Ritaoshiji, JPGOODBUY, Leyifan, and Masadora to expand its marketing channel in China. The company also has similar partnerships with Doorzo and Buyee. Mercari is a fast-growing competitor for Poshmark. [10]
6. Tradesy
Year founded: 2009
Headquarter: Los Angeles, California
Tradesy was a peer-to-peer resale marketplace for luxury fashion. The platform connects buyers and sellers of pre-loved women’s clothing. In 2022, Tradesy had 140 employees in the US and served 7 million members.
Tradesy is a US pioneer in the fashion resale industry with a catalog of millions of authentic luxury and designer items from top brands. Since its founding, the company has sold over $2 billion of pre-owned fashion.
In Mar 2022, Vestiaire Collective acquired Tradesy. Both were founded by women entrepreneurs to accelerate circularity in the luxury fashion market and transform the sector. This acquisition increases Tradesy’s competitive advantage over Poshmark. [11]
7. Vinted
Year founded: 2008
Headquarter: Vilnius, Lithuania
Vinted is a global online customer-to-customer (C2C) marketplace for buying and selling secondhand clothes and lifestyle items. The company sells clothing and accessories in 18 countries, including the US, UK, Canada, Germany, France, Austria, Slovakia, Spain, Italy, and Indonesia. As of July 2023, Vinted serves over 80 million registered users.
Vinted and Poshmark offer secondhand clothing, but Vinted restricts how resellers operate and conduct business on the platform. In Jun 2023, Vinted signed a deal with ITV to sponsor the new series of Big Brother. The sponsorship is a 360-degree partnership, bringing two brands built around the concept of a community. Vinted is one of the top competitors for Poshmark. [12]
8. StockX
Year founded: 2015
Headquarter: Detroit, Michigan
StockX is an online marketplace and reseller specializing in sneakers, but it also offers game consoles, smartphones, and computer hardware. In Feb 2022, Nike sued StockX for using its trademarks without permission. Nike also accused StockX of knowingly selling counterfeit sneakers. [13]
StockX is the go-to online marketplace for sneakers. In 2022, StockX authenticators stopped $30 million worth of fake sneakers from trading on the platform. The top three counterfeit sneaker styles identified by StockX include Nike, Jordan Brand, and Yeezy. StockX is the best alternative to Poshmark for sneakers. [14]
9. eBay
Year founded: 1995
Headquarter: San Jose, California
eBay is an e-commerce giant and a pioneer in online retail. The platform offers secondhand clothing, electronics, decor, and home goods. As of Mar 2023, eBay had 138 million users and 18.3 million active sellers.
eBay provides products for all secondhand consumers, from sneakers to streetwear, watches, and electronics. Air Jordan 1’s was eBay’s most-searched sneaker in 2022, with over 100,000 searches daily.
In Apr 2023, the company launched its new Certified by Brand program to complement Authenticity Guarantee and help sellers scale their market presence. eBay is a formidable competitor for Poshmark. [15]
10. Grailed
Year founded: 2013
Headquarter: New York City, New York
Grailed is a resale marketplace specializing in menswear. The platform connects buyers and sellers of trendy secondhand men’s apparel. In Dec 2022, the Goat Group acquired Grailed to expand its portfolio. The Goat Group also owns the resale app Alias and department retailer Flight Club.
The main competitive advantage of Grailed is its strict authentication procedure. Professionals authenticate each item to eliminate counterfeits and inferior products.
In H1 2023, the Goat Group reported an increase in revenue partly because it acquired Grailed. The company recorded a 200% rise in searches for clothes driven by Grailed. As a subsidiary of Goat, Grailed has enough resources to compete against Poshmark. [16]
11. Flyp
Year founded: 2018
Headquarter: San Francisco, California
Flyp is a startup founded by entrepreneurs James Kawas and Dani Arnaout. The company seeks to accelerate the fashion industry’s transition to a more sustainable business model. In 2022, Flyp raised $10 million in a funding round led by Asymmetric Capital Partners.
The revenue generator for Flyp is its algorithmic matching platform that pairs items listed by users with a reseller who sells that specific type of inventory. The company takes a 5% cut and handles the logistics to deliver the product to the buyer.
In May 2022, Flyp expanded its platform to provide machine learning-powered tools to power resellers. Flyp is one of the best alternatives to Poshmark. [17]
12. Facebook Marketplace
Year founded: 2016
Headquarter: Menlo Park, California
Facebook is the world’s most popular social media platform. It offers Facebook Marketplace, allowing users to discover, buy, or sell products online. In Jan 2023, Facebook had over 3 billion monthly active users.
Facebook Marketplace offers a quick and easy way to sell new and used products online on social media. Sellers on the platform offer almost everything, from secondhand clothing to furniture, home décor, electronics, books, and sports supplies.
In 2023, branded fashion apparel was the most searched product on Facebook Marketplace. Facebook Marketplace is a worthy alternative to Poshmark. [18]
13. OfferUp
Year founded: 2011
Headquarter: Bellevue, Washington
OfferUp is an online mobile-first C2C marketplace founded to compete against Craigslist. The platform facilitates in-person exchanges and transactions. As of Dec 2022, OfferUp had raised $381 million in funding.
OfferUp is America’s largest mobile marketplace for local buyers and sellers. Its iOS and Android applications have been in the top five popular shopping app lists for over three years. In Aug 2022, OfferUp released its fourth annual Recommerce Report. The report revealed that re-commerce grew 15%, driven by consumers’ interest in sustainable shopping. OfferUp is a worthy alternative to Poshmark. [19]
14. Crossroads Trading
Year founded: 1991
Headquarter: Berkeley, California
Crossroads Trading was one of the first pioneers of clothing resale. The platform is a one-stop shop for buying and selling high-end designer items. According to Crossroads Trading, sellers can consign or sell their products outright.
Crossroads Trading offers in-store selling, drop-off, and the consignment resale option. The company pays up to 30% of the original price of products sold outright. Sellers of high-end designer brands can choose the consignment option to earn 50% to 70% of the item’s value. Crossroads Trading can poach some customers from Poshmark. [20]
15. Rebag
Year founded: 2014
Headquarter: New York City, New York
Rebag is a designer secondhand goods reseller. The company initially specialized in luxury handbags but expanded its offering to include clothing and footwear in July 2022. Customers can now access Nike and Manolo Blahnik shoes, outerwear from Chanel, Louis Vuitton, and Gucci, and streetwear from Yeezy and Adidas on Rebag. [21]
Rebag is a fast-growing resale startup specializing in buying and selling luxury goods. The company only sells handbags from the top 30 designers. Unlike its competitors, Rebag provides data about the luxury market to ensure consumers treat their high-end products like assets.
In 2020, the company raised $101 million in funding and tripled its revenues. Rebag is one of the fastest-growing competitors for Poshmark. [22]
16. Etsy.com
Year founded: 2005
Headquarter: Brooklyn, New York
Etsy.com is an American e-commerce platform specializing in handmade vintage items and craft supplies. It is owned by Etsy, Inc, which operates two-sided online marketplaces that connect millions of consumers and sellers globally. In May 2023, Etsy had 89.9 million active buyers.
Etsy.com is the go-to global marketplace for unique and creative goods. The company offers jewelry, bags, clothing, home décor and furniture, toys, art and craft supplies, and tools. In Q1 2023, Etsy acquired 7 million new buyers. Etsy.com is one of the best alternatives to Poshmark for vintage items. [23]
17. Craigslist
Year founded: 1995
Headquarter: San Francisco, California
Craigslist is a privately-held company operating a classified advertisements website. The site has jobs, housing, for sale, items wanted, services, gigs, résumés, and discussion forums sections. In Sep 2022, Craigslist had between 10 and 20 employees. Its team consists of development, customer service, and accounting professionals.
Craigslist is available in English, French, German, Dutch, Spanish, Italian, and Portuguese. In 2019, Craigslist launched its mobile app after nearly 25 years in business. However, the company has never changed or modernized its operations since it was founded. Craigslist is a unique alternative to Poshmark. [24]
18. GoTrendier
Year founded: 2016
Headquarter: Nuevo Leon, Mexico
GoTrendier is a peer-to-peer secondhand fashion marketplace. The platform serves customers in Mexico and Colombia. In Jan 2023, GoTrendier raised $15 million in a Series B funding round led by IDB Invest, Creas Impacto, and IDC Ventures. [25]
GoTrendier and Poshmark are secondhand clothing e-commerce marketplaces. Consumers can use the GoTrendier platform to buy or sell clothes and accessories. First, they take photos of the product and upload them on GoTrendier. Then, they wait for someone to buy their item. GoTrendier is a user-friendly Poshmark alternative.
19. Nearly Newlywed
Year founded: 2012
Headquarter: Brooklyn, New York
Jackie Courtney founded the online boutique Nearly Newlywed in 2012. The platform provides secondhand bridal gowns and dresses at up to 90% off retail. In 2023, Nearly Newlywed received the WeddingWire Couple’s Choice Award. The company has won this award five times since its founding. [26]
Nearly Newlywed generates $5 million annually. The founder pitched on Shark Tank for funding to start the company, but she didn’t get a deal from the investors.
In the recent past, Nearly Newlywed expanded its offering beyond dresses. Customers can now buy bridal party gifts, jewelry, and hair accessories from global and local designers. Nearly Newlywed is the best alternative to Poshmark for brides-to-be.
20. SidelineSwap
Year founded: 2013
Headquarter: Boston, Massachusetts
SidelineSwap is the world’s largest online marketplace for sporting goods. Athletes, fans, and sports families use the platform to buy and sell gear, including apparel and equipment. In 2022, SidelineSwap was named to Andreessen Horowitz’s A16z Top 100 marketplace list of the fastest-growing marketplaces.
SidelineSwap and Poshmark provide secondhand apparel, but SidelineSwap specializes in sports gear. In May 2023, eBay Ventures invested in SidelineSwap.
Since its founding, the company has helped athletes earn over $100 million by reselling new or used extra gear. SidelineSwap is the best alternative to Poshmark for secondhand sports apparel. [27]
References & more information
- Park, K. (2023, Feb 24). Poshmark lays off employees just two months after being acquired by Naver. TechCrunch
- Poshmark (2023, Apr 5). Poshmark Introduces Posh Shows, a New Approach to Live Shopping for the Fashion Resale Community. PRNewswire
- The RealReal Inc. (2023, Jan 19). The RealReal 2023 Luxury Consignment Reveals Consumer Shopping Habits During Economic Uncertainty. Globe Newswire
- Chen, C. (2023, May 9). ThredUp and The RealReal Inch Closer to Profitability. Business of Fashion
- PYMNTS (2023, May 10). ThredUp Moves the Needle With Premium, Not Bargain, Buyers. PYMNTS
- Bowler, H. (2023, May 11). The “I Got it On Depop” campaign taps into secondhand fashion hype. The Drum
- Charmaine, N. (2023, Apr 22). Earth Day 2023: Vestiaire Collective’s Fanny Moizant on circular fashion in Hong Kong. Lifestyle Asia
- Remington, C. (2022, Nov 22). Vestiaire Collective platform bans fast fashion. Eco-Textile
- Mercari (2023, Apr 18). Mercari Launches Merchat AI, a New Shopping Assistant Powered by ChatGPT. PRNewswire
- Mercari, Inc. (2023, May 18). Japan’s Largest Flea Market App Provider Mercari Solicits New Cross-border E-commerce Partners. PRNewswire
- Vestiaire Collective (2022, Mar 15). Vestiaire Collective acquires Tradesy to accelerate circularity in the global luxury fashion market. PRNewswire
- AT Staff (2023, Jun 12). Vinted sponsors Big Brother. Advanced Television
- Deng, V. (2023, Apr 18). Nike Ordered to Give Info on Counterfeit Shoes, Authentication Process in StockX Lawsuit. Complex
- Verry, P. (2023, Jun 18). These Are the Most Spotted Fake Sneakers Caught by StockX. Footwear News
- Stein, S. (2023, May 7). eBay Leads Secondhand Luxury Sales, Adds ‘Certified by Brand’ Program. Forbes
- AR News Desk (2023, May 15). Goat Group sees apparel boom following Grailed acquisition. Apparel Resources
- Crook, J. (2022, May 3). Flyp wants to give power resellers enterprise-grade e-commerce tooling. TechCrunch
- Dave, V. (2023, M). Best Selling Items on Facebook Marketplace in 2023. Meetanshi
- OfferUp (2022, Aug 30). OfferUp’s 2022 Recommerce Report Reveals Record-Breaking Growth in US Recommerce amid Increasing Inflation and Recession Fears. PRNewswire
- Ehrlich, C. (2023, Feb 23). Best Clothing Store: Crossroads Trading Co. Daily Northwestern
- Sola-Santiago, F. (2022, Jul 20). Rebag’s New Launch Includes Secondhand Chanel Tweed Jackets & Designer Sneakers. Refinery 29
- Segran, E. (2023, Jun 4). How Rebag turned luxury bags into assets. Fast Company
- Etsy (2023, May 3). Etsy, Inc. Reports First Quarter 2023 Results. PRNewswire
- Dreibelbis, E. (2022, Sep 12). Here’s Why Craigslist Still Looks the Same After 25+ Years. PC Mag
- IDB Invest (2023, Jan 10). Mexico’s GoTrendier Raises $15m Series B Led by IDB Invest, Creas Impacto, and IDC Ventures. Global Private Capital
- Arthur, J. (2023, July 2). What Happened To Nearly Newlywed After Shark Tank? The List
- SidelineSwap (2023, May 4). SidelineSwap Secures Investment from eBay Ventures, Strengthening its Position as the Leading Marketplace for Sporting Goods. Business Wire
- Featured Image by Hannah Morgan
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