Business Strategy Hub

Top 10 Blue Apron Competitors & Alternatives

Blue Apron is a meal kit service provider. It is based in the US and offers fresh ingredients with step-by-step recipes instructions providing meal kit service to their clients. It was founded by Matt Wadiak, Matt Salzberg, llia Papas in 2012. Several competitors have surfaced in this field.

Following is a summary of different companies that are a potential competitor for Blue Apron in the future.

1. Home Chef

Founder: Pat Vihtelic
Year founded: 2013
Headquarter: Chicago, USA
Products & Services:  Meal Kit and Delivery Service   

Home Chef is a Chicago based meal kit delivery service. Pat Vihtelic founded it in June 2013. It has three distribution centers in Atlanta, Chicago, and Los Angeles.

They offer two meal options; 1) Two meals per week, 2) Customers can select from 2, 4, and 6 serving for each meal. Their packaging options include reusable as well as recyclable options. This packaging ensures food safety even during long distances.

2. Hello Fresh

Founder: Dominik Richter, Thomas Griesel, Jessica Nilsson
Year founded: 2011
Headquarter: Berlin, Germany
Products & Services:  Meal Kit Delivery Service   

Founded in Berlin in 2011, Hello Fresh has now reached different parts of the world with its unique meal kit solutions. The company has 600+ employees and has a market value of 1.3 Billion Euro. It now has branches in the US, Australia, and all over Europe.

3. Plated

Founder: Nick Taranto, Josh Hix
Year founded: 2012
Headquarter: New York
Products & Services:  Meal Kit Delivery Service   

Plated is another famous meal kit delivery service that was founded in 2012 by Nick Taranto, Josh Hix. Later it was acquired by Albertsons. They offer different meal plans on a weekly basis, including 2, 3, and 4 serving plans. They provide boxes of assorted ingredients as per the demands of the customer. They pride themselves in delivering organic and chemical-free food items.

4. Sun Basket

Founder: Justine Kelly, Adam Zbar
Year founded: 2014
Headquarter: San Francisco
Products & Services:  Meal Kit and Delivery Service   

Sun Basket is a meal kit delivery company based in San Francisco. It is famous mainly because of its impressive sustainability practices and green choices. They offer fresh organic food that is hormone and antibiotic-free. They offer 2, 3, or 4 meal options per week.

5. Snap Kitchen

Founder: Martin Berson, Bradley Louis Radoff
Year founded: 2010
Headquarter: Austin Texas
Products & Services:  Prepared Meal Delivery

SNAP Kitchen is a US-based food delivery service. They specialize in providing fresh food with healthy eating choices. Their aim is to create and deliver food boxes bursting with high-quality ingredients offering a balanced diet including proteins, fats, and a green vegetable. They offer lunch and dinner services and certain discount deals as well.

6. Freshly

Founder: Michael Wystrach, Carter Comstock
Year founded: 2013
Headquarter: New York
Products & Services:  Prepared Meal Delivery  

Freshly, a New York-based food delivery service, offering 4 plans with a different number of meals per week made with certified gluten-free, nutrient-rich ingredients. Unlike most other food delivery services, Freshly offers free shipping all over the city.

7. PeachDish

Founder: Hadi Irvani
Year founded: 2013
Headquarter: Atlanta, Georgia
Products & Services:  Meal Kit Delivery Service   

PeachDish is a food delivery service based in Atlanta, Georgia. They offer a variety of ingredients and options to choose from. Their affordable rates make them a good choice as the quality of food is top-notch. Moreover, they ensure that all items are fresh and organic.

8. Gobble

Founder: Ooshma Garg
Year founded: 2010
Headquarter: Palo Alto, California
Products & Services:  Meal Kit Delivery Service   

Gobble is a California based meal box delivery service. They distinguish themselves in creating state-of-art boxes. They not just send in the raw ingredients but also half prepare the meal too. The offer this 1 plan 15 minutes deal where they claim that customers can cook their meal in 15 minutes using their boxes of pure ingredients.

9. Marley Spoon

Founder: Fabian Siegel and Till Neatby
Year founded: 2014
Headquarter: Berlin, Germany
Products & Services:  Meal Kit Delivery Service   

They offer 20 different types of recipes per week. They offer a variety of ingredients, and the recipes are such that can be prepared in 20 minutes maximum. They provide healthy food options, including vegan, vegetarian, paleo, and other diet plans. Among other things, their application is a very attractive feature as well, which is extremely flexible and easy to use.

10. Green Chef

Founder: Michael Joseph
Year founded: 2014
Headquarter: Denver, Colorado
Products & Services:  Meal Kit Delivery Service   

Green Chef is a certified organic company with its major focus on delivering chemical-free natural ingredients to its customers. Helping you make a better and healthy choice with your food, they offer diet-oriented plans as well. These include keto, paleo, balanced living, and plant-powered.

S.K. Gupta

A management consultant and entrepreneur. S.K. Gupta understands how to create and implement business strategies. He is passionate about analyzing and writing about businesses.

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