Kevin JohnsonAlteryx is a computer software company based in Irvine, California, which offers analytics and data science solutions. Dean Stoecker, Olivia Duane Adams, and Ned Harding founded the company as SRC in 1997.
In 2006, SRC released Alteryx software to provide a unified spatial and non-spatial data environment for building analytical processes and apps. The company rebranded to Alteryx in 2010 and went public via IPO in 2017.
Around 8,340 customers use Alteryx to automate data engineering, analytics, machine learning, reporting, and data science processes. In Q3 2022, the company announced Alteryx Server-FIPS that aligns with the Federal Information Processing Standards (FIPS). [1]
Alteryx makes advanced analytics accessible to data scientists and analysts. Enterprises can leverage the Alteryx Analytics Automation Platform to democratize data analytics.
The company recently acquired Trifacta to enhance its cloud-native capabilities. In 2021, Alteryx bundled Trifacta’s cloud-native capabilities into the Alteryx Analytics Cloud. It also unveiled its Designer Cloud tool for preparing, blending, and outputting data without writing code.
In Nov 2022, Alteryx launched a SaaS version of Designer for Alteryx Analytics Cloud. Users can access Alteryx’s cloud-based tools via web browsers to automate data preparation processes. Yet, the company faces stiff competition from Salesforce Tableau, Microsoft, Qlik, IBM, SAP, Informatica, and MicroStrategy. [2]
Here is an in-depth analysis of Alteryx’s top 15 competitors and alternatives:
1. Salesforce Tableau
Year founded: 2003
Headquarter: Seattle, Washington
Salesforce-owned Tableau is a visual analytics platform with AI, collaboration, and data management tools. Organizations of all sizes use Tableau to power analytics and fuel data-driven decision-making. In 2022, Salesforce had over 73,500 employees.
Tableau is part of Salesforce Customer 360, an integrated CRM platform that helps users improve customer relations and business processes. In May 2022, Salesforce introduced Tableau Cloud with new innovations to boost productivity and allow organizations to extract insights from data. Salesforce Tableau is the top Alteryx competitor and alternative. [3]
2. Microsoft Power BI
Year founded: 2011
Headquarter: Redmond, Washington
Microsoft Power BI is a data and analytics reporting tool offered by Microsoft Corp. It is an interactive data visualization product that consolidates disparate data sets in reporting dashboards. In 2022, Microsoft employed over 122,000 people.
Power BI competes with Alteryx Analytics Cloud. However, Power BI has a significant advantage as it is part of the Microsoft Power Platform and integrates with other Microsoft business productivity tools. In Aug 2021, Microsoft launched new backup capabilities for Power BI to simplify the management of large data sets.
The company also enhanced the features in Mar 2022 to increase backup speed 22 times and reduce restore time by 30%, making Microsoft Power BI the best Alteryx alternative for Microsoft users. [4]
3. Qlik Technologies, Inc.
Year founded: 1993
Headquarter: King of Prussia, Pennsylvania
Qlik is a business analytics software company that offers QlikView and Qlik Sense. Both solutions compete against Alteryx in the data visualization sector. In 2022, Qlik had more than 38,000 customers from over 100 countries.
Qlik Sense is a business intelligence (BI) and visual analytics platform that competes against Alteryx Analytics Cloud. Organizations can use QlikView to develop interactive analytics applications and dashboards.
In Oct 2022, Qlik was recognized as a Customers’ Choice in Gartner’s Peer Insights for analytics and BI platforms category. Qlik is one of the best alternatives to Alteryx. [5]
4. IBM Cognos Analytics
Year founded: 1969
Headquarter: Ontario, Canada
IBM Cognos Analytics is a web-based integrated BI suite offered by IBM, a computer and technology company. It provides reporting, analytics, scorecards, and monitoring tools. In 2022, IBM exceeded its annual revenue target due to increased demand for its solutions. [6]
IBM Cognos Analytics and Alteryx provide data analytics and BI solutions. Like Alteryx, IBM Cognos Analytics has several components to meet organizations’ unique needs. Companies can use IBM Cognos Framework Manager, IBM Cognos Cube Designer, or IBM Cognos Transformer, making IBM Cognos one of the top Alteryx alternatives.
5. SAP
Year founded: 1972
Headquarter: Walldorf, Germany
SAP is a leading software company that offers database solutions, cloud-engineered systems, and enterprise software. The SAP Agile Data Preparation tool competes against Alteryx. In 2022, SAP had around 110,000 employees.
SAP Agile Data Preparation helps organizations refine data gathered from different sources. However, the main competitive advantage of SAP Agile Data Preparation is its integration with other SAP solutions, including SAP CRM, ERP, SCM, and HCM.
In 2022, SAP was named a Leader in Gartner’s Magic Quadrant for Digital Commerce and Data Integration and is a formidable Alteryx competitor. [7]
6. Informatica
Year founded: 1993
Headquarter: Redwood City, California
Informatica is a software development company that offers data integration tools. Its top-selling products include Informatica PowerCenter and Enterprise Cloud Data Management. In 2021, Informatica generated $1.44 billion in revenue.
Informatica offers data masking, quality, virtualization, and management products, but the company is best known for its Informatica PowerCenter data integration tool. Like Alteryx, Informatica PowerCenter fetches and connects data from different heterogeneous sources.
Organizations like US Air Force, Allianz, Fannie Mae, and Samsung use the tool to consolidate their data, making Informatica a worthy alternative to Alteryx. [8]
7. MicroStrategy
Year founded: 1989
Headquarter: Tysons, Virginia
MicroStrategy is a BI and cloud service company. Its enterprise BI app helps organizations make data-driven decisions and optimize processes. In 2022, MicroStrategy had around 2,100 employees.
MicroStrategy and Alteryx offer BI and analytics tools, but MicroStrategy also provides hyper and embedded intelligence. Users can access these solutions via the web, Windows, Mac, and mobile devices and leverage APIs to integrate with third-party tools, including Tableau and Microsoft Power BI. MicroStrategy is one of the best alternatives to Alteryx. [9]
8. SAS Institute
Year founded: 1976
Headquarter: Cary, North Carolina
SAS is a software company that develops data quality, management, and governance tools. Organizations can use SAS Viya for data preparation, information governance, and event stream processing. In 2021, SAS generated around $3.1 billion in revenue.
SAS and Alteryx help organizations improve decision-making processes, but SAS’s analytics software suite leverages the SAS Quality Knowledge Base. This platform allows users to perform customized or out-of-the-box data quality operations.
In Nov 2022, SAS was named a Leader in Gartner’s Magic Quadrant for Data Quality Solutions and is one of the top alternatives to Alteryx. [10]
9. Posit
Year founded: 2009
Headquarter: Boston, Massachusetts
Posit is a data science software company formerly known as RStudio. Its data science tools cater to developers across all stages, from initial design to cloud hosting. In 2022, Posit employed 43 full-time software engineers and over 50 part-time employees.
RStudio offered “bilingual” commercial products for both R and Python, but the “R” in its name made it difficult to convince organizations seeking solutions for Python users.
In Jul 2022, the company rebranded from RStudio to Posit to reflect its expansion beyond R. Python, R, and Visual Studio Code users can now rely on Posit Connect, Posit Workbench, and Posit Packet Manager to access robust data science applications, making Posit one of the best Alteryx alternatives. [11]
10. RapidMiner
Year founded: 2001
Headquarter: Boston, Massachusetts
RapidMiner is a leader in data analytics and machine learning (ML) software. Its enterprise data science platform supports analytics users across the AI lifecycle. In Sep 2022, Altair acquired RapidMiner to expand its data analytics portfolio.
RapidMiner unites data prep, machine learning, and predictive model deployment. Over one million coders and non-coders use RapidMiner’s low-code platform to develop production-scale data pipelines and ML models. It provides hundreds of drag-and-drop building blocks to transform and augment data and accelerate app development.
After its acquisition, Altair will integrate RapidMiner with Altair Knowledge Studio, Altair SmartWorks, Altair SLC, and other Altair solutions. These integrations can increase RapidMiner’s competitive advantage over Alteryx. [12]
11. Sisense
Year founded: 2004
Headquarter: New York City, New York
Sisense is a business intelligence and analytics software company owned by Periscope Data Inc. Organizations can use their BI software to access and analyze big data. In 2022, Sisense had around 800 employees.
Sisense and Alteryx offer BI and analytics tools, and organizations can rely on the Sisense Fusion analytics suite to leverage AI and machine learning for data analysis.
In Sep 2022, Sisense introduced new capabilities to allow developers to embed and infuse analytics, making Sisense one of the best alternatives to Alteryx for data analytics and BI solutions. [13]
12. Looker Data Sciences, Inc.
Year founded: 2011
Headquarter: Santa Cruz, California
Looker is a computer software company that offers a data exploration and discovery business intelligence platform. In 2020, Google acquired Looker for $2.6 billion, and the company is now part of the Google Cloud Platform.
Looker unifies all of Google’s BI products in a single platform. In Oct 2022, Google unveiled several Looker enhancements to connect Google Cloud solutions and boost data and analytics strategy. The tech giant launched Looker Studio and Looker Studio Pro to replace Google Data Studio.
Large-scale enterprises can use Looker Studio Pro to access robust integrations, collaboration, and enterprise-grade management features. As a subsidiary of Google, Looker has enough resources to compete and grab Alteryx’s market share. [14]
13. Domo, Inc.
Year founded: 2010
Headquarter: American Fork, Utah
Domo is a cloud software company that offers a cloud-based business management suite and specializes in BI and data visualization tools. In 2022, Domo had over 800 employees.
Domo offers a low-code data app platform to help accelerate digital transformation. Unlike Alteryx, Domo goes beyond traditional BI and analytics to enable coders and non-coders to make apps to power any action in their organization.
In 2022, Domo was named a Customers’ Choice in Gartner’s Peer Insights for Analytics and BI Platforms and was also recognized as a Leader in 2022 Embedded Analytics Technology Value Matrix of Nucleus Research. Domo is a worthy Alteryx alternative. [15]
14. Zoho Analytics
Year founded: 1996
Headquarter: Chennai, India
Zoho Analytics is an integrated BI suite offered by India’s tech giant Zoho. Users can blend and analyze data from different sources, including third-party services, spreadsheets, text files, databases, and cloud services. In 2022, Zoho had around 12,000 employees and over 60 million customers.
Zoho Analytics offers several data prep and modeling options. Users can structure, transform, and clean data sets to simplify analysis and reporting.
According to G2 Customer Reviews, Zoho Analytics has a 4.2-star rating. Zoho Analytics is one of the best Alteryx alternatives for startups and small enterprises. [16]
15. DataRobot
Year founded: 2012
Headquarter: Boston, Massachusetts
DataRobot is a leading AI cloud provider. It offers a unified platform to help businesses make informed, data-driven decisions. In 2022, DataRobot served a third of companies on the Fortune 50 list.
DataRobot provides an enterprise ML platform that helps businesses make better predictions. It connects all data types, users, and environments to accelerate critical insight delivery for every organization.
In Nov 2022, DataRobot was named on the Deloitte Technology Fast 500 list and is one of the fast-growing Alteryx competitors. [17]
References & more information
- Alteryx, Inc. (2022, Nov 1). Alteryx Announces Third Quarter 2022 Financial Results. PRNewswire
- Avidon, E. (2022, Nov 16). Alteryx launches the SaaS version of Designer in Analytics Cloud. Tech Target
- Tableau (2022, May 17). The next generation of Tableau Cloud brings advanced analytics and automated insights to business users. Tableau.com
- BIS Editor (2022, Apr 1). Latest Power BI Updates. BI Smart
- Qlik Technologies, Inc. (2022, Oct 17). Qlik Recognized as a Customers’ Choice in 2022 Gartner Peer Insights’ Voice of the Customer. Globe Newswire
- Mehta, C. (2022, Oct 20). IBM expects to exceed its annual revenue target on resilient cloud momentum. Reuters
- SAP SE (2022, Oct 25). SAP Announces Q3 2022 Results. PRNewswire
- Taylor, D. (2023, Jan 2). What is Informatica? Complete the Introduction Tutorial. Guru99
- Zola, A. (2022, May 1). What is MicroStrategy? Tech Target
- SAS (2022, Nov 9). SAS is recognized as a Leader in the 2022 Gartner Magic Quadrant for Data Quality Solutions. PRNewswire
- Machlis, S. (2022, Jul 27). RStudio changes its name to Posit and expands its focus to include Python and VS Code. Info World
- Altair (2022, Sep 13). Altair to Acquire RapidMiner, Continuing Expansion of Broad Data Analytics Portfolio. PRNewswire
- Avidon, E. (2022, Sep 22). Sisense adds a trio of new embedded analytics capabilities. Tech Target
- Mitchell, C. (2022, Oct 19). A New Era for Business Intelligence: Looker connects data across Google Cloud. CX Today
- Domo, Inc. (2022, Dec 8). Domo Announces Third Quarter Fiscal 2023 Financial Results. Business Wire
- G2 (2022, Dec 22). Zoho Analytics Review. G2.com
- DataRobot (2022, Nov 16). DataRobot Named to Deloitte’s 2022 List of Fastest-Growing Companies in North America. Business Wire
- Featured Image by David Pupaza
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