10 Best Lotion Brands

How do you choose the best lotion? Focus on your skin care needs. There is no one-size-fits-all lotion for skin care. The perfect face and body lotion should be tailored to optimize your skin health. Light, noncomedogenic body lotions are recommended for oily and acne-prone skin. Consider thicker lotions with Shea butter if your shin is dry. Look for a product with emollients and humectants (hyaluronic acid, glycerin, aloe vera, propylene glycol, and urea) to soothe the skin and alleviate dryness. These ingredients help hydrate the skin. Some lotions contain anti-aging ingredients. But which are the best lotion brands?

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1. CeraVe

CeraVe is a dermatologist-developed skincare brand founded in 2005. It blends ceramides, hyaluronic acid, and fatty acids to mimic the skin’s natural barrier. In 2017, L’Oreal acquired CeraVe and expanded its offerings to include sunscreens, serums, and baby products. CeraVe is one of the best-selling skincare brands on Amazon. Its dermatologist-recommended lotions include the CeraVe Hydrating Facial Cleanser and Daily Moisturizing Lotion. Both cater to consumers with sensitive or dry skin. Visit the CeraVe store on Amazon. [1]

Image source: CeraVe

Pros: CeraVe offers ceramide-rich, fragrance-free, and non-comedogenic lotions for all skin types. Its lotions combine ceramides and Multivesicular Emulsion technology to restore the skin barrier. Then, hyaluronic acid and petrolatum lock in moisture on the skin. You can use CeraVe Moisturizing Cream to soothe eczema and psoriasis. CeraVe Foaming Facial Cleanser is recommended for acne-prone skin.

Cons: Some consumers complain that CeraVe’s lotions are very thin.

Price Range: $8.97-$20.15 at Amazon

2. Cetaphil

Cetaphil is a dermatologist-recommended skincare brand founded in 1947 and owned by Galderma. It offers skincare products to strengthen and protect the skin barrier. In Sep 2025, Cetaphil launched its new Skin Activator Hydrating & Firming line, redefining daily skincare. Its advanced hydration and firming solutions help improve the appearance of aging, thinning, and fragile skin. Visit the Cetaphil store on Amazon. [2]

Image source: Cetaphil

Pros: Cetaphil offers gentle, non-irritating lotions. The brand partners with skincare experts to develop innovative lotions for sensitive skin that help restore, protect, and maintain skin’s health. For example, the new Cetaphil Skin Activator Hydrating & Firming Line harnesses a proprietary formula, co-created with dermatologists. It leverages microdosed alpha-hydroxy acid (AHA) and encapsulated centella asiatica (CICA) to rejuvenate skin cells. This high-performance skincare improves the appearance of skin affected by dermatoporosis.

Cons: Cetaphil specializes in dermatologist-recommended lotions for sensitive skincare. It may not be the best option for beauty care or everyday use.

Price Range: $9.99-$23.99

3. Aveeno

Aveeno is a Kenvue lotion brand founded in 1945 by Sidney Musher and Albert Musher. It is an oat science skincare pioneer and a dermatologist-recommended brand for over 80 years. In Mar 2026, Aveeno partnered with Mayo Clinic to advance skin health science. This collaboration focused on research, education, and innovation to enhance the health and well-being of consumers worldwide. Visit the Aveeno store on Amazon. [3]

Image source: Aveeno

Pros: Aveeno offers lotions with active ingredients, including colloidal oats and oat extracts. These avenanthramides help treat acute and chronic dermatoses. The brand collaborates with physicians and dermatologists to unlock the skincare benefits of colloidal oatmeal baths and lotions. For example, Aveeno partnered with Mayo Clinic to research the role of colloidal oatmeal in dermatological treatments.

Cons: Aveeno is a premium skincare brand. Its lotions can be pricey.

Price Range: $9.97-$22.48

4. Evolution of Smooth (EOS)

EOS is a New York City-based beauty brand founded in 2007 by Jonathan Teller and Sanjiv Mehra. It started as a lip balm brand and expanded its offering to include Shea-based lotions, body washes, and shave creams. In 2020, EOS entered the body lotion niche with its 24H Moisture range. EOS is one of the fastest-growing body lotion brands in the mass market. Visit the EOS store on Amazon. [4]

Image source: EOS

Pros: EOS offers dermatologist-tested, skin-nourishing lotions, body washes, and creams. Its lotions have a wide variety of scents, including Vanilla-Cashmere and Coconut Waters. The brand focuses on nourishing, hydrating body care using sustainably sourced, wild-grown ingredients. For example, OES’s Moisturizing Body Lotion contains seven nutrient-rich oils, shea oil for instant moisture, and 100% natural shea butter for 24-hour hydration and long-lasting skin protection. [5]

Cons: EOS’s scented lotions may not appeal to consumers who prefer fragrance-free options.

Price Range: $7.97-$9.97 at Amazon

5. Lubriderm

Lubriderm is a Kenvue-owned lotion brand founded in 1945 by Louis Schleuse. The Advanced Therapy Moisturizing Body Lotion is praised for its silky-smooth texture. In Feb 2024, the brand integrated the moisturizing properties of its body lotions into body washes. Lubriderm Advanced Therapy Body Wash soothes and hydrates dry, itchy skin. Consider the Daily Moisture Body & Face Wash, with pro-ceramide and shea butter, to preserve your skin’s natural moisture barrier. Visit the Lubriderm store on Amazon. [6]

Image source: Lubriderm

Pros: Lubriderm offers long-lasting, fast-absorbing, and affordable lotions with a creamy texture. Its Daily Moisture Lotion is recommended by dermatologists for preventing or treating severe dry skin conditions. According to WebMD, Lubriderm products soften, moisturize, soothe, and protect the skin. They contain glycerin, mineral oils, vitamins, and minerals. First, glycerin draws water to your skin to add moisture. Then, mineral oil addresses cracks on your skin. Lubriderm lotions also contain shea butter. [7]

Cons: Lubriderm may cause allergic reactions.

Price Range: $7.99-$99

6. Nivea

Nivea is one of the world’s largest skincare brands, founded in 1911 in Germany. The Beiersdorf-owned brand sells over 50 skincare products in 173 countries globally. In Jan 2026, Beiersdorf introduced Nivea Crème Natural Touch, the first-ever line extension of the Nivea Crème portfolio. The new variant features a vegan formula made with 99% natural-origin ingredients. Visit the Nivea store on Amazon. [8]

Image source: Nivea

Pros: Nivea is one of the world’s best drugstore lotion brands. It partners with over 1,290 scientists to develop innovative skincare products. For example, the new Nivea Crème variant features a vegan formula made with 99% natural-origin ingredients. The Nivea Essentially Enriched Body Lotion combines glycerin and almond oil to enhance skin health. Each Nivea lotion bottle is designed with a lockable pump.

Cons: Some consumers complain about Nivea’s thick formula, greasy finish, and medicinal scent. The Nivea Essentially Enriched Body Lotion can be hard to spread.

Price Range: $6.79-$24.18

7. Hempz

Hempz is an American skincare and hair care brand founded in 1998. It specializes in 100% hemp seed oil–infused body care products. In Feb 2026, Hempz refreshed its brand with a new logo, elevated packaging, updated fragrance storytelling, and a modern visual identity. The rebrand aims to attract today’s ingredient-conscious, scent-driven beauty consumers. Visit the Hempz store on Amazon. [9]

Image source: Hempz

Pros: Hempz stands out for using 100% pure natural hemp seed oil in its lotions. It offers vegan, cruelty-free, THC-free, CBD-free, petrolatum-free, mineral-oil-free, paraben-free, non-greasy, and gluten-free moisturizers. Each option has unique tropical scents. For example, Hempz Sweet Pineapple & Honey Melon Herbal Body Moisturizer is praised for its wide variety of scents, quick absorption, and silky, quick-drying formula. This lotion contains vitamins and skin-nourishing extracts from hemp seed oil and shea butter.

Cons: Hempz doesn’t offer affordable body lotions. Its entry-level lotion costs $14.54.

Price Range: $14.54-$19.99

8. Vaseline

Vaseline is a Unilever skincare brand focused on enhancing access to skin health solutions. It has over 150 years of experience in the skin health sector. In Sep 2024, the brand introduced Vaseline Pro VitaB3 Serum-Burst Lotion with two variants:Supple & Soft and Luminous Glow. Both are dermatologist-tested, paraben-free, non-greasy, and clinically proven to provide all-day hydration. Visit the Vaseline store on Amazon. [10]

Image source: Vaseline

Pros: Vaseline offers affordable lotions with effective ingredients. For example, Vaseline Pro VitaB3 Lotion combines two of the brand’s proprietary technologies: Antioxidant Complex and Ultra-Hydrating Lipids. The Antioxidant Complex enhances the antioxidant power of Vitamin C for a healthy glow, while Ultra-Hydrating Lipids help the skin replenish its own ceramides to fortify the skin barrier. This lightweight formula delivers a fast-absorbing, glow-giving lotion for quick hydration.

Cons: Some consumers complain that Vaseline’s lotions are thin and runny. Its sweet cocoa butter scent may not appeal to consumers with sensitive noses.

Price Range: $7.98-$19.53

9. L’Occitane

L’Occitane is a French beauty brand founded in 1976 by eco-pioneer Olivier Baussan. The brand specializes in Shea-based skincare lotions. In Jan 2026, L’Occitane celebrated its 50th anniversary and forward-looking, sustainable growth. The brand delivers products and the savoir-vivre of Haute-Provence to consumers worldwide through over 100 spas, 3,000 boutiques, 2,500 partner hotels, and its flagship Provence outlet. [11]

Image source: Amazon

Pros: L’Occitane offers lotions with high-performing ingredients, such as immortelle, Shea butter, and almond. Its formulas prioritize sensoriality, efficacy, and sustainability. For example, L’Occitane’s Shea Butter Body Lotion blends the richness of a thick moisturizing cream with the thinness of a lotion. This combo ensures the product melts into skin, allowing Shea butter to address dryness for up to 48 hours.

Cons: L’Occitane is a premium lotion brand. Its products can be pricey. Some users complain about L’Occitane’s powdery aroma.

Price Range: $37-$50

10. Jergens

Jergens is an American lotion brand owned by Kao USA Inc. The Jergens Skin Firming Body Lotion is one of the best-selling lotions on Amazon. In Mar 2022, Kao USA recalled Jergens’ Ultra Healing Moisturizer due to possible bacterial contamination. The recall only focused on moisturizers. Visit the Jergens store on Amazon. [12]

Image source: Jergens

Pros: Jergens is praised for its skin-firming body lotion and creamy formula. It contains caffeine, collagen, and elastin from seaweed and centella asiatica extract. These ingredients enhance the lotion’s texture and absorption. Consider Jergens’ Skin Firming Body Lotion to ensure your skin is moisturized and stays soft for hours. This fast-absorbing skincare product has a pleasant scent and no film.

Cons: Jergens’ lingering scent can be overpowering for some consumers. Its 2022 product recall erodes consumers’ trust in the brand.

Price Range: $6.97-$28.88

References & more information