Kevin JohnsonGopuff is a consumer goods and food delivery company based in Philadelphia, Pennsylvania. Yakir Gola and Rafael Ilishayev founded the company in 2013. The company delivers groceries, food, alcohol, electronics, medications, pet supplies, and other goods sold in convenience stores. It stocks products in warehouses across the US to optimize its inventory. In March 2023, Gopuff cut around 2% of its workforce or 100 employees after laying off 250 workers in fall 2022 and 1,500 in summer 2022. [1]
Gopuff expanded its delivery service and market presence through strategic acquisitions and partnerships. The company purchased the alcoholic beverage chain BevMo in 2020 for $350 million and added 161 stores to its portfolio. Gopuff expanded into the UK food delivery sector in 2021 after acquiring Dija and Fancy. In May 2021, the company purchased Liquor Barn and RideOS.
Gopuff operates in over 650 US cities and the UK via over 500 micro-fulfillment centers. The company plans to file for an IPO in the US. However, Gopuff faces stiff competition from Instacart, DoorDash, Uber Eats, Shipt, FreshDirect, Grubhub, Tesco, Getir, Deliveroo, Just-Eat, and Walmart. [2]
Here is an in-depth analysis of Gopuff’s top 21 competitors and alternatives:
1. Instacart
Year founded: 2012
Headquarter: San Francisco, California
Instacart is a leading North American grocery delivery service. In September 2023, Instacart went public via a $420-million IPO at a $10 billion valuation. Instacart shares rose 12% on their NASDAQ debut, increasing the company’s value to over $11 billion. [3]
Instacart delivers groceries from leading chains to customers in over 5,000 cities across North America. In January 2022, the company launched its Ready Meals hub. Customers can use this service to order ready-made food from restaurants and grocery chains. Instacart is the best Gopuff alternative.
2. DoorDash
Year founded: 2013
Headquarter: San Francisco, California
DoorDash is America’s leading food delivery service. The company also offers an app where users can search and order drinks, groceries, and ready-made meals from local restaurants and grocers. In September 2023, DoorDash transferred its listing from the NYSE to the NASDAQ. The company initially began trading on the NYSE in December 2020. [4]
DoorDash operates integrated warehouses known as DashMarts. In 2023, Gopuff partnered with DoorDash to list its BevMo products on DoorDash’s app. So, DoorDash drivers fulfill Gopuff’s BevMo orders placed via DoorDash’s platform. In May 2023, DoorDash raised its annual profit forecast to reflect increased demand for its delivery service, making it the top competitor for Gopuff in the US. [5]
3. Uber Eats
Year founded: 2014
Headquarter: San Francisco, California
Uber Eats is a food ordering and delivery service launched by ridesharing giant Uber. The platform serves consumers in over 6,000 cities across 45 countries. In May 2023, Uber upgraded Uber Eats’ family and group grocery shopping and payment options. [6]
Uber Eats is a standalone ordering software app with a seamless integration with Uber’s ridesharing application. Both Uber Eats and Gopuff use Uber couriers. As of March 2023, Uber couriers handled at least 4% of all Gopuff orders in the US. The companies plan to expand their partnership with Uber to provide more delivery support and plug a gap in Gopuff’s driver workforce. Uber Eats is a formidable competitor for Gopuff. [7]
4. Shipt
Year founded: 2014
Headquarter: Birmingham, Alabama
Shipt is a delivery service owned by Target since 2017. The platform ships groceries and essentials from partner retailers across the US. In August 2023, Shipt expanded the role of its CPO, Smrutha Ipparthi, to Chief Technology and Product Officer to help increase its competitive advantage and grow same-day delivery sales. [8]
Shipt partners with over 120 retailers and delivers to over 5,000 US cities. Its parent company, Target, had a 7% share of all US online grocery sales in Q2 2023. In July 2023, Shipt launched the Shipt Summit Seeker Program to reward shoppers for high-quality customer service. As a subsidiary of Target, Shipt has enough resources to poach some clients from Gopuff. [9]
5. FreshDirect
Year founded: 2002
Headquarter: Long Island City, New York
FreshDirect is a food tech company offering an online grocery and food delivery service. The company serves consumers in metropolitan areas across seven states, including New York, Philadelphia, and Washington, DC. In 2022, FreshDirect had around 3,000 employees. The delivery service provider has raised $280 million since its founding.
FreshDirect offers instant, same-day, and next-day delivery. It is the leading online fresh food grocer in the northeast US and a homegrown NYC brand. In January 2023, the company launched a new brand campaign and platform under the tagline “Food That Delivers You.” The campaign reinforces FreshDirect’s leading role in New York’s food culture. FreshDirect is one of the top competitors for Gopuff in the northeast US. [10]
6. Grubhub
Year founded: 2004
Headquarter: Chicago, Illinois
Grubhub is a food-tech company offering online and mobile food ordering and delivery platforms. Customers can subscribe to Grubhub+, launched in 2020, to access free, unlimited food delivery from partner restaurants. In June 2023, Grubhub laid off 400 employees, or about 15% of its workforce. [11]
Grubhub was acquired by Just-Eat Takeaway.com in 2021 for $7.3 billion. However, the Chicago-based aggregator’s parent company seeks to sell Grubhub as its orders in North America fell by 15% in H1 2023. In September 2023, Grubhub launched On-Demand Delivery for restaurants. This new feature helps eateries leverage driver networks for deliveries to request couriers from Grubhub as needed. Grubhub is one of the top Gopuff competitors. [12]
7. Tesco
Year founded: 1919
Headquarter: Welwyn Garden City, Hertford, United Kingdom
Tesco is the UK’s largest food retailer, with over 4,000 stores. Its food delivery service, Whoosh, was launched in May 2021 and served 55% of UK households across half of Tesco’s Express outlets. In March 2023, Tesco expanded Whoosh to 1,000 Express stores. [13]
Tesco’s Whoosh competes against Gopuff’s Dija and Fancy in the UK market. In August 2023, Tesco reduced branded items and increased cheaper own-brand alternatives. This move can attract more cash-strapped Britons, making Tesco the top competitor for Gopuff in the UK. [14]
8. Getir
Year founded: 2015
Headquarter: Istanbul, Turkey
Getir is an on-demand food and grocery delivery service. Its 23,000-strong workforce serves consumers in the US, UK, Germany, the Netherlands, and Turkey. In August 2023, Getir laid off 2,500 employees across five countries as demand waned in the delivery market.
Getir competes against Gopuff in the UK and a few US cities, including Chicago, New York, and Boston. In 2022, Getir acquired UK-based Weezy and its German rival Gorillas for $1.2 billion. These acquisitions came after Gopuff bought UK delivery companies Fancy and Dija, keeping Getir as one of the top competitors for Gopuff. [15]
9. Deliveroo
Year founded: 2013
Headquarter: London, United Kingdom
Deliveroo is a British food and grocery delivery service. The company has around 150,000 riders and delivers from 158,000 restaurants and 18,000 grocery stores. In February 2023, Deliveroo laid off 350 employees, about 9% of its staff. [16]
Deliveroo started as a food delivery service and expanded its offering in 2021 to include groceries. As of September 2023, Deliveroo had a £1.3 billion valuation, but the food-tech company looks undervalued on the London Stock Exchange compared to rivals, increasing the possibility of a takeover. Deliveroo is the top competitor for Gopuff in the UK. [17]
10. Just-Eat
Year founded: 2001
Headquarter: Amsterdam, Netherlands
Just Eat is an online food ordering and delivery brand owned by JustEatTakeaway.com. In 2022, Just-Eat adopted a gig worker model and cut thousands of driver jobs in the UK. The company plans to expand its delivery service to harness the Irish grocery market.
Just Eat operates in the UK, Denmark, Italy, Ireland, France, Spain, and Switzerland. In October 2022, Just-Eat introduced Notpla’s seaweed-coated takeaway boxes to partner restaurants across Ireland as an alternative to plastic or bio-plastic lining. This packaging boosted Just-Eat Ireland’s sales by 450%. Just Eat is one of the best alternatives to Gopuff. [18]
11. Walmart Grocery
Year founded: 1988
Headquarter: Bentonville, Arkansas
Walmart is the world’s largest brick-and-mortar store chain. The retail giant offers Walmart Grocery, a leading grocery delivery service. In January 2023, Walmart had over 5,000 stores across the US.
Walmart launched Walmart+ in 2019 and expanded it across North America. This service delivered groceries, pharmaceuticals, and other products to 30 million households in 2022. In Q2 2023, Walmart captured nearly 36% of all US online grocery sales, and its pickup service grabbed a 48% share of the US market. Walmart is a formidable competitor for Gopuff. [19]
12. ASAP
Year founded: 2013
Headquarter: Lafayette, Louisiana
ASAP is an American food-tech company founded as Waitr. It initially focused on food ordering and delivery but later evolved into a “deliver-anything” platform. In August 2022, the company rebranded from Waitr to ASAP to reflect its new business model. [20]
ASAP delivers food, alcohol, sporting goods, luxury apparel, car parts, and home appliances to around 1,000 US cities. In February 2023, Delivery Dudes joined the rebranded ASAP. The on-demand food delivery service added 700 South Florida restaurants to the ASAP platform, making ASAP a fast-evolving competitor for Gopuff. [21]
13. Amazon Fresh
Year founded: 2007
Headquarter: Seattle, Washington
Amazon.com is the world’s largest e-commerce platform. The retail giant offers Amazon Fresh, an online grocery marketplace and delivery service. As of August 2023, Amazon had over 40 Amazon Fresh stores across the US.
Amazon expanded into the grocery business by acquiring Whole Foods in 2017 and opening Amazon Fresh and Amazon Go cashier-less stores. In July 2023, the company paused Amazon Fresh’s expansion. The retailer adopted a new strategy and redesigned layouts to attract more shoppers to Amazon Fresh grocery stores. Amazon Fresh has enough resources to poach some customers from Gopuff. [22]
14. Onfleet
Year founded: 2012
Headquarter: San Francisco, California
Onfleet is a last-mile delivery management software company. The platform has a 4.6-star rating out of 5 on G2.com from 120 reviews. In September 2023, Onfleet was named in Gartner’s Hype Cycle for Supply Chain Execution Technologies. [23]
Onfleet helps businesses manage and analyze their delivery operations. Customers can use a web dashboard, rich APIs, out-of-the-box driver apps and notifications, and ETAs for real-time order tracking. In August 2023, the company unveiled its Integrations Marketplace and extended interoperability across the platform to help users optimize delivery operations. Onfleet is a worthy alternative to Gopuff. [24]
15. OurHarvest
Year founded: 2014
Headquarter: New York City, New York
OurHarvest is an online grocer that connects farmers with consumers. The platform offers pickup and delivery to customers in the New York Metropolitan area. According to G2, OurHarvest has a 4.7-star rating out of 5 from 11 reviews. [25]
OurHarvest was founded to deliver freshly harvested food from the farmer directly to the customer. However, the main selling point for the app is its user-friendly features. OurHarvest is a worthy alternative to Gopuff in New York.
16. Rappi
Year founded: 2015
Headquarter: Bogotá, Colombia
Rappi is a last-mile restaurant and grocery delivery app, but it also offers banking and travel agency services. As of May 2023, Rappi had 350,000 delivery riders across North, Central, and South America.
Rappi was launched to deliver snacks to office workers around Bogotá, Colombia. However, the startup expanded its service and market presence. Millions of consumers in Latin America have downloaded the app. Users can order food, groceries, and snacks, pay for car insurance, request credit cards, or book trips from a single platform. Rappi is one of the fastest-growing Gopuff alternatives. [26]
17. Burpy
Year founded: 2012
Headquarter: Austin, Texas
Burpy is an app-based grocery delivery service. Users can download the Burpy app from iStore or Google Play to order groceries from local stores. According to G2, Burpy has a 5.0-star rating out of 5.
Burpy offers same-day grocery delivery. The service deploys a crowdsourced shopper to preferred local retailers to fulfill customers’ orders. In October 2023, Burpy served consumers in Dallas, Fort Worth, San Antonio, and Houston, making it one of the best alternatives to Gopuff in Texas. [27]
18. Mercato
Year founded: 2015
Headquarter: New York City, New York
Mercato is an e-commerce company specializing in same-day delivery. Customers can order high-quality groceries and specialty foods from grocers and regional chains across the US. As of May 2023, Mercato served over 1,000 independent US grocers in 48 states.
Mercato provides a delivery logistics platform to enhance access to healthy food from local businesses. The company helps small grocers take their stores online to expand their reach. In May 2023, Mercato’s comprehensive library had around 1.5 million products. Mercato is a fast-rising competitor for Gopuff. [28]
19. Growcer
Year founded: 2016
Headquarter: Ottawa, Canada
Growcer is a social enterprise founded by Corey Ellis and Alida Burke. The business seeks to eliminate food inaccessibility by empowering consumers to grow hyper-local produce year-round. In December 2017, Growcer had its first harvest and expanded to remote communities.
Growcer deploys its vertical growing technology in food-insecure communities. As of March 2023, consumers have leveraged Growcer hydroponic farms to grow over 1 million servings of groceries across North America. Farmers can use the Growcer app to sell their produce to consumers and retailers. Growcer is a unique alternative to Gopuff. [29]
20. Favor Delivery
Year founded: 2013
Headquarter: Austin, Texas
Favor is an on-demand delivery service with over 100,000 contract drivers. The company serves customers in over 400 towns and cities across Texas. Since its founding, Favor has completed over 70 million deliveries.
Favor partners with tens of thousands of local stores and restaurants. Its drivers operate like personal assistants and deliver food, groceries, prescription medications, and packages. In June 2023, Favor celebrated its 10th anniversary by donating 500,000 meals to disadvantaged communities. Favor is a worthy alternative to Gopuff in Texas. [30]
21. ShopHero
Year founded: 2015
Headquarter: Provo, Utah
ShopHero is a proprietary e-commerce platform. It helps supermarket operators expand their online presence and enhance digital customer engagement. According to G2, ShopHero has a 4.4-star rating out of 5 from 25 reviews.
ShopHero provides e-commerce solutions to hundreds of independent grocers across North America. In June 2021, Dot Foods acquired ShopHero to solidify its commitment as a white-label partner to grocery clients. This acquisition increases ShopHero’s competitive advantage over Gopuff. [31]
References & more information
San Antonio, and Houston, making it one of the best alternatives to Gopuff in Texas
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