Kevin JohnsonSalesloft is a sales engagement platform provider based in Atlanta, Georgia. Kyle Porter and David Cummings founded the company in September 2011. The startup graduated from the renowned TechStars accelerator program in Boulder, Colorado, soon after its founding. In April 2023, Salesloft introduced new capabilities and platform localization to empower sales teams to conduct business in their native language. Sales teams can leverage AI generative text to boost productivity, scale global revenue organizations, and increase earnings. [1]
Salesloft offers robust features to help organizations streamline their sales functions. Users can leverage an Outcomes Dashboard to visualize the metrics affecting revenue targets. In August 2023, Salesloft was named a Customers’ Choice in Gartner’s Peer Insights for Sales Engagement Apps. Thousands of sales teams in innovative companies like Google, IBM, 3M, Shopify, Square, and Cisco use Salesloft to boost revenue.
However, Salesloft isn’t the only sales engagement platform on the market. The company faces stiff competition from Outreach, Salesforce, HubSpot, Groove, Revenue.io, ZoomInfo, Gong, InsideSales, Mixmax, and MS Dynamics 365 Sales. [2]
Here is an in-depth analysis of Salesloft’s top competitors and alternatives:
1. Cisco
Year founded: 2014
Headquarter: Seattle, Washington
Outreach is a leading sales engagement platform. It helps sellers engage leads and prospects across interactions and provides tools to enhance efficiency. In August 2023, Outreach reduced its workforce by 5% to around 1,000 employees in the third round. The company cut 5% of its staff in August 2022 and 7% in February 2023. [3]
Outreach is a SaaS platform that helps users manage tasks and automate repetitive activities in every stage of the buyer’s journey and customer lifecycle. As of August 2023, Outreach had over 6,000 clients, including Zoom, Siemens, Okta, DocuSign, and McKesson. The company attained unicorn status in 2019 after raising $114 million, which increased its valuation to over $1 billion. Outreach is the top Salesloft competitor and alternative.
2. Salesforce
Year founded: 1999
Headquarter: San Francisco, California
Salesforce is a world-leading company in customer relationship management (CRM). Companies can use Salesforce’s Sales Cloud to access AI-powered recommendations and insights to help them close deals and drive revenue. In April 2022, Salesforce was named a Leader in Sales Force Automation Platforms for the 17th year. [4]
Salesforce offers an integrated, end-to-end platform with robust business solutions. In June 2023, the company introduced generative AI capabilities for Sales Cloud and Service Cloud to streamline interactions between sellers and customers. Teams can use Sales GPT to embed generative AI in their workflows and auto-generate customer emails, account research, and call summaries. Salesforce is a formidable competitor for Salesloft. [5]
3. HubSpot
Year founded: 2006
Headquarter: Cambridge, Massachusetts
HubSpot is an American software company specializing in inbound marketing, sales, and customer service. The company offers Sales Hub, a robust solution for modern sales teams. In September 2023, HubSpot served around 184,000 customers from over 120 countries.
HubSpot is renowned as the customer platform for scaling businesses. It serves marketing, sales, customer service, and operation teams. In September 2023, HubSpot re-launched Sales Hub with new capabilities, including prospecting workspace, advanced lead management, and AI forecasting. The company also launched HubSpot AI to provide AI-powered tools for sales, marketing, and service teams, making it an innovative competitor for Salesloft. [6]
4. Groove Labs Inc.
Year founded: 2014
Headquarter: San Francisco, California
Groove is a world-leading sales engagement platform for enterprises. Users can use the platform to create workflows, automate repetitive customer-facing tasks, analyze sales conversations, and highlight specific areas for improvement. As of August 2023, Groove served around 75,000 Salesforce users.
Groove offers a feature that reduces manual data entry by allowing users to sync deal details to their company’s CRM automatically. Enterprise sales teams in global giants such as Google, Capital One Financial, and Uber use Groove to boost revenue. In August 2023, Clari Inc. acquired Groove to extend its sales engagement capabilities. This acquisition increases Groove’s competitive advantage over Salesloft. [7]
5. Revenue.io
Year founded: 2012
Headquarter: Los Angeles, California
Revenue.io is a cloud-based sales engagement platform. It is a comprehensive AI-powered RevOps solution that delivers real-time guidance. According to G2, Revenue.io has a 4.7-star rating out of 5 from 514 customer reviews.
Revenue.io helps Salesforce users handle leads, identify revenue-generating channels, and analyze performance. In January 2023, Gartner named Revenue.io in its Revenue Intelligence Platforms report. The company’s Action Platform integrates insights from core revenue intelligence into sales teams’ workflows. Revenue.io is one of the best alternatives to Salesloft for Salesforce users. [8]
6. ZoomInfo
Year founded: 2007
Headquarter: Vancouver, Washington
ZoomInfo is a software and data company that offers SalesOS and Chorus.ai. Both solutions increase efficiency, align sales teams, and help businesses find, acquire, and grow customers. As of June 2023, ZoomInfo served over 30,000 companies.
ZoomInfo SalesOS and Chorus.ai compete against Salesloft. SalesOS offers an accurate and up-to-date database of contact and company insights, intelligence, and purchasing intent data in a single go-to-market platform, while Chorus.ai is used to transcribe and analyze sales meetings. In June 2023, SalesOS earned 28 No.1 grid rankings and 128 leader ratings in G2’s summer report, making ZoomInfo a formidable competitor for Salesloft. [9]
7. Gong
Year founded: 2015
Headquarter: San Francisco, California
Gong is a revenue intelligence platform provider. It helps organizations harness customer interactions to increase efficiency, improve decision-making, and accelerate revenue growth. In July 2023, Gong surpassed 4,000 customers globally for the first time. [10]
Gong’s revenue intelligence platform uses proprietary AI technology to help teams capture, analyze, understand, and harness all customer interactions in a single solution. Global giants like Shopify, LinkedIn, Morningstar Inc., ADT, Indeed, and Zillow rely on Gong to support their go-to-market strategies. In September 2023, Great Place To Work and Fortune Magazine recognized Gong as one of the Best Workplaces in Technology for the second year. Gong is a worthy alternative to Salesloft. [11]
8. InsideSales
Year founded: 2004
Headquarter: Austin, Texas
InsideSales is a pioneer and leader in guided sales engagement software. The platform offers AI-powered buyer insights to sales close more deals and boost revenue generation. According to G2, InsideSales has a 4.5-star rating out of 5 from 616 customer reviews.
InsideSales provides Playbooks, an AI-powered sales engagement platform. It analyzes over 50 billion buyer data points, ensuring B2B sellers engage prospective buyers at the opportune time. In August 2021, Aurea acquired InsideSales for an undisclosed amount. This acquisition can increase InsideSales’ competitive advantage over Salesloft. [12]
9. Mixmax
Year founded: 2014
Headquarter: San Francisco, California
Mixmax is a platform for sales engagement that helps sales teams accelerate revenue growth at every stage across the customer journey. In 2022, Mixmax was added to the Inc. 5000 list featuring America’s fastest-growing private companies.
Mixmax helps revenue teams streamline and automate the entire sales process. In February 2023, the company launched a new integration with Gong. Customers can now leverage Gong’s robust revenue intelligence platform to analyze prospect and customer calls. This integration increases Mixmax’s competitiveness over Salesloft. [13]
10. Microsoft Dynamics 365 Sales
Year founded: 1975
Headquarter: Redmond, Washington
Dynamics 365 is a comprehensive applications suite offered by Microsoft. The platform provides sales, marketing, and customer insights modules. In August 2023, Microsoft merged Dynamics 365 marketing with customer insights. The company replaced them with two solutions to simplify customer journey and data analysis. [14]
Dynamics 365 Sales helps teams transform their sales strategies, enhance engagement, and optimize decision-making to accelerate revenue growth. In late 2023, Microsoft unveiled new features and updates in the wave 2 of Dynamics 365 Sales. Teams can now leverage AI-recommended content and AI-generated account summaries, leads, and preparation notes to enhance their sales efforts. Microsoft is the fiercest competitor for Salesloft. [15]
11. Reply.io
Year founded: 2014
Headquarter: San Jose, California
Reply.io is a leading AI-powered sales engagement platform. Sales teams can use Reply.io to automate multichannel touchpoints at every stage of the sales process. In March 2023, Reply.io launched ChatGPT-powered Jason AI. [16]
The main competitive advantage of Reply.io is its AI-powered platform and new capabilities introduced by ChatGPT. With Jason AI, teams can use add-ons to generate emails and follow-ups for their sales outreach programs. They can also leverage NLP algorithms and the ChatGPT language model to identify intent based on specific keywords and phrases in email replies from prospective buyers. Reply.io is a worthy alternative to Salesloft.
12. Vymo
Year founded: 2013
Headquarter: Bengaluru, India
Vymo is an Indian sales engagement platform provider. The company serves around 350,000 salespeople in over 65 global financial institutions, including AIA, Berkshire Hathaway, HDFC Bank, and AXA. Since its founding, Vymo has raised over $45 million in funding.
Vymo’s sales engagement platform enhances productivity through targeted interventions across the customer lifecycle. In August 2023, Gartner recognized Vymo in the Hype Cycle for sales and revenue technology. The company was named a Leader in G2’s 2023 Financial Services CRM report. Vymo is one of the fastest-growing alternatives to Salesloft. [17]
13. Outplay
Year founded: 2019
Headquarter: Wilmington, Delaware
Outplay is a sales engagement and automation platform. It helps sales reps engage prospects, track team members’ performance, and sell products in a single place. According to Gartner, Outplay has 4.3 stars out of 5.
Outplay transforms sales engagement without imposing a financially-burdening price tag. It is a global sales technology provider. In April 2023, the company unveiled new next-gen features with regenerative AI that allow users to combine AI and automation to streamline their sales workflows and tasks, including prospecting, inbound conversion, scheduling, and engagement. Outplay is a budget-friendly alternative to Salesloft. [18]
14. VanillaSoft
Year founded: 2005
Headquarter: Plano, Texas
VanillaSoft is an omnichannel sales engagement platform. It helps high-performing teams generate and engage with qualified leads across multiple channels at the opportune time. As of September 2023, VanillaSoft connected sales teams with over 15 million new prospects monthly.
Teams can use VanillaSoft’s cloud-based sales management platform as a standalone tool or combine it with existing CRM systems and features. In September 2023, VanillaSoft secured a growth investment from Tritium Partners to advance its AI-enabled prospecting and intelligent lead routing features. VanillaSoft is a fast-growing competitor for Salesloft. [19]
15. Conquer Cadence
Year founded: 2005
Headquarter: Reno, Nevada
Conquer is a leading provider of sales enablement solutions. The firm offers Conquer Cadence, a Salesforce-native sales engagement platform. According to Gartner, Conquer Cadence has a 4.7-star rating versus 4.4 stars for Salesloft.
Conquer works inside Salesforce to deliver intelligent sales insight, engagement, and automation. In January 2023, Aragon Research Globe recognized Conquer as a Leader in the sales enablement category. Conquer is a worthy alternative to Salesloft. [20]
16. Koncert Platform
Year founded: 2004
Headquarter: Salem, New Hampshire
Koncert is a leader in business-to-business (B2B) sales enablement. The platform offers five sales-specific dialer products – AI Parallel, AI Flow, Agent-Assisted, and Click Dialer. In September 2023, Koncert won a G2 summer award for Highest User Adoption.
The Koncert platform provides a user-friendly dashboard and customizable reporting options to deliver actionable analytics. In September 2023, the company was named an Americas Regional High Performer in six categories in G2’s Fall Reports. Koncert is one of the best alternatives to Salesloft for SMBs. [21]
17. LeadLoft
Year founded: 2019
Headquarter: Marina del Rey, California
LeadLoft is a sales engagement platform. It helps teams improve workflows and maximize results by enabling scalable sales and marketing campaigns. According to G2, LeadLoft has a 5-star rating out of 5 from 11 customer reviews. [22]
LeadLoft is a robust solution for finding contacts and automating engagement with new prospects. However, the main selling point for LeadLoft is its user-friendly playbook feature that simplifies lead generation and sales development. Teams can create custom target lists and automate emails, LinkedIn messages, and sales campaign efforts. LeadLoft is a beginner-friendly alternative to Salesloft.
18. Freshworks
Year founded: 2010
Headquarter: San Mateo, California
Freshworks is an AI-driven business software provider. The company offers Freshsales and Freshsales Suite, which compete against Salesloft. In August 2023, Freshworks had over 65,000 customers, including global companies like Fila, American Express, Blue Nile, Bridgestone, Databricks, Klarna, and OfficeMax. [23]
Freshworks helps customer support, sales, and marketing teams enhance efficiency. Business clients can use Freshsales Suite to improve customer experience. In August 2023, the company released a free plan update for Freshsales and Freshsales Suite. Freshworks is one of the top competitors for Salesloft. [24]
19. Apollo.io
Year founded: 2015
Headquarter: San Francisco, California
Apollo is a leading platform for data intelligence and sales engagement. It caters to organizations of all sizes, from fast-growing startups to global enterprises. In March 2023, Apollo.io served 40,000 paying customers.
The main selling point for Apollo.io is its community-based data crowdsourcing approach, which maximizes coverage and ensures data accuracy. As of March 2023, Apollo’s database provided email addresses, phone numbers, and direct dials for over 220 million global contacts across 30 million companies. Users can track over 200 customer data attributes and sort prospects by title, revenue, location, VC funding, and number of employees. Apollo.io is a worthy alternative to Salesloft. [25]
20. Yesware
Year founded: 2010
Headquarter: Boston, Massachusetts
Yesware is a sales productivity platform. It serves innovative global companies like Zendesk, Acquia, Groupon, and Square. In 2022, Yesware had over 800,000 users.
Yesware is an easy-to-use business assistant solution for sales teams, but it is best known for its robust email tracking and outreach features. Users can run campaigns through Gmail or Outlook to reach prospects, track emails and engagement, handle customer support and sales, and automate prospect data uploads to CRM. They can also link their sales toolkit using a Salesforce integration and LinkedIn sales solution. These features can poach some customers from Salesloft. [26]
21. ClearSlide
Year founded: 2009
Headquarter: San Francisco, California
ClearSlide is a SaaS-based sales engagement platform. It delivers content, communications, and real-time analytics in a single solution. In December 2020, BigTinCan acquired ClearSlide for an undisclosed amount to expand its sales engagement capabilities.
ClearSlide offers robust tools for sales, customer service, and marketing teams. Users can find content and insights into customer engagement to leverage every interaction and improve customer experiences. According to TrustRadius, ClearSlide has 8.5 stars out of 10 from 99 reviews. ClearSlide is an emerging competitor for Salesloft. [27]
References & more information
- MacRae, D. (2023, Apr 13). Salesloft unveils generative AI capability to boost seller productivity. Marketing Tech News
- Salesloft Staff (2023, Sep 12). Salesloft has been recognized as a Customers’ Choice in 2023 Gartner Peer Insights for Sales Engagement Applications. Salesloft.com
- Bek, N. (2023, Aug 1). Seattle sales software startup Outreach lays off employees again as it aims for profitability. GeekWire
- Salesforce (2023, Sep 20). Salesforce Recognized as a Leader in the 2023 Gartner Magic Quadrant for Sales Force Automation Platforms. Salesforce.com
- Salesforce (2023, Jun 29). Salesforce’s New Sales GPT and Service GPT Drive Productivity and Personalize Customer Interactions with Generative AI. Salesforce.com
- HubSpot (2023, Sep 6). HubSpot Unveils HubSpot AI and New Sales Hub at INBOUND 2023. Business Wire
- Deutscher, M. (2023, Aug 14). Clari acquired rival Groove to enhance its sales platform. Silicon Angle
- Revenue, Inc. (2023, Jan 18). Gartner Recognizes Revenue.io as One of Just Five “Action Platforms” in New Revenue Intelligence Market Guide. Revenue.io
- ZoomInfo (2023, Jun 15). ZoomInfo earns 28 #1 Grid Rankings and 128 Leader Ratings in G2’s Summer 2023 Report. Yahoo Finance
- Gong (2023 Jul 25). Gong Surpasses 4,000 Customers as Businesses Turn to its AI-Powered Platform for Efficient Revenue Growth. PRNewswire
- Gong (2023, Sep 19). Gong Named to 2023 Best Workplaces in Technology List by Fortune and Great Place To Work. PRNewswire
- Aurea Software, Inc. (2021, Aug 2). Aurea Completes Acquisition of XANT (InsideSales). Business Wire
- Mixmax (2023, Feb 14). Mixmax Announces Gong Integration for its Sales Engagement Platform. PRWeb
- Gumpert, J. (2023, Aug 1). Microsoft to make Dynamics 365 Marketing a part of D365 Customer Insights. MS Dynamics World
- DePree, K. (2023, Aug 23). New features and updates in the 2023 release wave 2 of Dynamics 365 Sales, Marketing, and Customer Insights. Rand Group
- Wood, C. (2023, Mar 14). io introduces ChatGPT-powered Jason AI. MarTech.org
- Vymo (2023, Aug 3). Vymo recognized in the Gartner Hype Cycle for Revenue and Sales Technology, 2023. PRNewswire
- Outplay (2023, Apr 24). Sales Engagement Software Outplay Launches Next-Gen Features with Regenerative AI. FOX 19
- VanillaSoft (2023, Sep 27). VanillaSoft Receives Significant Growth Investment from Tritium Partners. Yahoo Finance
- Conquer (2023, Jan 19). Conquer Named a “Leader” in Aragon Research Globe for Sales Enablement, 2023. PRNewswire
- Koncert (2023, Sep 12). Koncert Rated Top AI-Powered Auto Dialer and Sales Solution in Multiple G2 Fall 2023 Categories. Koncert.com
- G2 (2022, Dec 30). What is LeadLoft? G2.com
- Freshworks Inc. (2023, Aug 1). Freshworks Reports Second Quarter 2023 Results. Freshworks.com
- Denzil, N. (2023, Aug 10). Freshsales Release Notes – August 2023. Freshworks.com
- Harrison, K. (2023, Mar 16). io: The founding story and products. Research Contrary
- Goel, A. (2022, Dec 30). Yesware Review: Features, Pros, Cons, and Pricing. G-Mass
- TR Reviews (2023, Jun 14). What is ClearSlide? TrustRadius.com
- Featured Image by Austin Distel
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