Kevin JohnsonHelloFresh is a meal-kit company that has its basis in Germany but has operations in different countries, such as Australia, Italy, New Zealand, Canada, etc. The company is one of the leading meal-kit providers in the USA.
Dominik Richter, Thomas Griesel, and Jessica Nilsson laid the foundation of this company in 2011. As of 2021, it has more than 14,000 employees throughout different countries in the world. Moreover, HelloFresh’s revenue for the same period is around €5.99 billion.
The company started its operations in Berlin, Germany, and continues to have its headquarters there. The IPO for HelloFresh was launched in 2017 at the Frankfurt Stock Exchange. This article will highlight the other alternative options for HelloFresh available in the market.
1. Blue Apron
Year founded: 2012
Headquarter: New York, New York, United States.
Blue Apron is a delivery service provider started by Ilia Papas, Matt Salzberg, and Matthew Wadiak that offers its customers fresh groceries so they can prepare chef-designed recipes. Additionally, customers can use the weekly subscription service to get personalized meal kits at their doorsteps.
Besides food items, you can also get food utensils and wine from Blue Apron. The company has raised more than $352.5 million on investments in just 10 rounds. It has around 21 investors with names like RJB Partners and Linda Findley.
2. Chefs Plate
Year founded: 2014
Headquarter: Toronto, Ontario.
Chefs Plate is one of the best alternatives for HelloFresh. They have operations in various countries. Like HelloFresh’s operations, Chefs Plate also offers customers servings for two or four people.
The company offers different plans starting at affordable price of $45.96 and is a leading name in Canada for its food delivery services. It is known for quick delivery services, which can deliver food to the customers’ doorsteps within 20 to 25 minutes.
3. Tiny Organics
Year founded: 2019
Headquarter: New York, New York.
Tiny Organics is also one of the most popular alternatives to HelloFresh and was founded by Betsy Fore and Sofia Laurell. The company has its main office in Greater New York Area but operates throughout the US. One of the organization’s primary goals is to deliver food to the younger generation.
It allows parents to get nutrient-dense, delicious food they can easily feed their children. They will deliver the products directly to your home. While the company is relatively new, it has gained a good reputation in the market.
4. SunBasket
Year founded: April 2014
Headquarter: San Francisco, California, US.
Sunbasket is also an alternative to the HelloFresh service and is based in San Francisco. The company delivers sustainable and organic products to its customers every week. As a result, it becomes easy for them to cook their food.
Apart from its headquarters in San Francisco, the company also has regional distribution centers in Westampton, New Jersey, and Morgan Hill, CA. Justine Kelly continues to run the company operations and is the CEO of SunBasket.
5. Purple Carrot
Year founded: July 2014
Headquarter: Massachusetts.
Purple Carrot provides services to various parts of the US. It is a plant-based meal kit company that provides its customers with ingredients and recipes to its customers every week. It was founded by Andy Levitt.
Oisix Ra Daichi Inc, a Japanese meal company, acquired Purple Carrot in 2019. The deal was closed for $12.8 million, making it the parent company of Purple Carrot.
6. Nurture Life
Year founded: 2015
Headquarter: Chicago, Illinois, United States.
Nurture Life provides customers with organic and easy-to-quick meals for children of all ages. It delivers a weekly plan to its customers to their doorsteps. Jennifer Chow and Steven Minisini started the company in 2015.
The company has different chefs and pediatric dietitians who work closely with each other to come up with nutritious meal plans. Nurture Life has successfully raised around $6.9 million in a short time.
7. Mosaic Foods
Year founded: 2018
Headquarter: Brooklyn, New York, United States.
When compiling the list of the top HelloFresh competitors, we simply cannot leave Mosaic out. The company provides chef-crafted meals that can be delivered without hassle.
Mosaic Foods’ success has helped it raise $10M in funding in two rounds. While the company has more than four investors, Matthew Davis remains the CEO of Mosaic Foods.
8. Splendid Spoon
Year founded: 2013
Headquarter: NewYork, New York, United States.
Splendid Spoon is a well-known alternative to HelloFresh and has been operational in the market for over 9 years. The company’s headquarters is in New York City, United States, and comprises of 7 investors, including its founders.
Nicole Centeno and Sathish Naadimuthu started the company in 2013. As of 2022, the company has raised around $15.3 million in investments. It closed its last funding round on Feb 9, 2022.
9. Hungryroot
Year founded: 2015
Headquarter: New York, New York, United States.
Hungryroot is a popular grocery delivery service that uses an AI tool to suggest the best items for you and then delivers them to your home. Benjamin McKean laid the foundation of the company in 2015.
The proprietary predictive technology gives this company a competitive edge making it an ideal alternative to HelloFresh. Additionally, the company has raised around $75.4 million in five rounds.
10. Home Chef
Year founded: June 2013
Headquarter: Chicago, Illinois, United States.
Home Chef is a meal kit and food delivery service provider that has its headquarters in Chicago, Illinois. The company has around three million subscribers for its services and operates throughout every region of the US. In 2018, Home Chef was acquired by Kroger for $200 million and additional $500 million in incentives.
11. Goodfood
Year founded: 2014
Headquarter: Montreal, Quebec, Canada.
Goodfood is also a popular alternative that offers its customers home meal solutions. Jonathan Ferrari, Neil Cuggy, and Raffi Krikorian are the founders of the company. The company delivers its customer’s fresh ingredients and recipes to prepare delicious meals without any issues.
It works on a subscription-based model, where subscribers get a personalized box of ingredients delivered to their doorstep. Customers can easily follow the step-by-step process to create the recipes.
12. Gobble
Year founded: 2010
Headquarter: SanFrancisco, California, United States.
Gobble provides its customers with meal kits to prepare meals in 15 minutes. The recipes are easy to follow, and you get chopped and portioned ingredients. It was started by Ooshma Garg in 2010.
The company’s rapid growth has allowed them to raise around $29.9 million in total funding over eight rounds. Apart from the US, the company also provides services to various parts of Canada, such as Toronto.
13. Freshly
Year founded: 2012
Headquarter: NewYork, New York, United States.
Freshly runs on a subscription-based model, and it gives its customers gourmet ready-made meal kits at their doorsteps. The company also ensures that they deliver high-quality products that help you achieve your fitness and health goals.
Carter Comstock and Michael Wystrach founded Freshly in 2012, and it was acquired by Nestle for $1.5 billion in 2020.
14. Dinnerly
Year founded: 2017
Headquarter: NewYork, New York, United States.
Fabian Estrada started the company Dinnerly to provide customers with unique ingredients to make meals quickly. It will allow them to get all the ingredients at their doorstep without hassle. The company has successfully generated around $15 million in revenue.
Fabian Siegel founded the company in 2017, and since its start, the company hasn’t raised any capital in funding. Also, the company has a team of 60 to 70 employees to run its overall operations.
15. Daily Harvest
Year founded: 2015
Headquarter: New York City, New York, US.
Daily Harvest is a food delivery brand that provides its customers with ingredients that contain organic fruits and vegetables. The company was started by Rachel Drori. Moreover, its investors include some famous names such as BAM Ventures, WME Ventures, Justin Mateen, BrandProject, Victress Capital, etc.
References & more information
- Tiny Organics. (n.d.). Our Story. (n.d.). Tiny Organics.
- Wikipedia contributors. (2022, November 9). Sunbasket. Wikipedia.
- Wikipedia contributors. (2022, September 30). Purple Carrot. Wikipedia.
- Nurture life. (n.d.). Our Team. Nurture Life.
- (n.d.). Our Story. Mosaic.
- Nicole Centeno. (2022, June 8). Why I Started Splendid Spoon. Splendid Spoon
- (n.d.). Our Philosophy. Hungryroot.
- Wikipedia contributors. (2022, October 24). Home Chef. Wikipedia.
- Wikipedia contributors. (2022c, November 9). Goodfood Market. Wikipedia.
- (2022, September 22). Press. Gobble.
- Wikipedia contributors. (2022, August 9). Freshly. Wikipedia.
- (2022, October 7). Press. Dinnerly.
- Daily Harvest. (n.d.). About. Daily Harvest.
- Wikipedia contributors. (2022, August 9). Blue Apron. Wikipedia.
- Wikipedia contributors. (2022, October 18). HelloFresh. Wikipedia.
- Featured image by Gareth Hubbard
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