Kevin JohnsonQualtrics is an American experience management company founded in 2002 by Scott Smith, Ryan Smith, Jared Smith, and Stuart Orgill. The company is co-headquartered in Seattle, Washington, and Provo, Utah.
In Mar 2017, Qualtrics launched a cloud-based subscription software platform for experience management. SAP acquired Qualtrics in Nov 2018 for $8 billion and took it public in Jul 2020. In Jan 2021, Qualtrics began trading on the NASDAQ.
The company provides tools to help businesses manage and improve the core experiences – customer, employee, product, and brand. [1]
Qualtrics is a leader in the experience management sector. Over 16,750 organizations use the Qualtrics XM Platform to listen to and understand their customers and employees and take appropriate action based on experience data to improve their products or brand. This data-driven process helps businesses attract and retain customers, enhance employee engagement, develop innovative products, and nurture a positive brand reputation.
Qualtrics CoreXM is the cornerstone of its experience management solution. In Sep 2022, Qualtrics CoreXM was named the top leader in G2’s Grid Report for Survey Platform. It was also recognized in 16 other categories, including Feedback Analytics, Experience Management, and Social Media Monitoring. [2]
However, the company faces stiff competition from SurveySparrow, Medallia, Forsta, Typeform, InMoment, and SurveyMonkey.
Here is an in-depth analysis of Qualtrics’ top 15 competitors and alternatives:
1. SurveySparrow, Inc.
Year founded: 2017
Headquarter: Palo Alto, California
SurveySparrow is an end-to-end conversational and experience management platform. The software offers scalable 360 reviews and mobile-first customer engagement, CSAT, and NPS surveys for employees and customers, with over 700 templates.
In 2022, SurveySparrow served more than 100,000 customers across 149 countries and 86 languages.
SurveySparrow redefines the survey industry by going beyond collecting data. In Feb 2022, SurveySparrow was named to G2’s 2022 Best Software Awards on the Fastest Growing Product list. G2 has awarded SurveySparrow this accolade for three consecutive years. SurveySparrow is the top Qualtrics competitor and alternative. [3]
2. Medallia, Inc.
Year founded: 2001
Headquarter: San Mateo, California
Medallia is a company that manages customer and employee experience. Business users can create surveys and share them on websites or in-app via email and social media. In 2021, Medallia had 2,037 employees.
Qualtrics and Medallia offer robust tools that help businesses manage customer and employee experience. Medallia users can check comments with text analysis, analyze Google reviews directly from the dashboard, and flag reviews based on scores, timings, keywords, and other metrics.
In August 2022, Medallia acquired callback automation firm Mindful from Alpine Investors. Medallia is one of the top alternatives to Qualtrics. [4]
3. Typeform
Year founded: 2012
Headquarter: Barcelona, Spain
Typeform is a conversational data collection platform with customizable form, survey, and quiz builder software. Over 125,000 paying customers use its no-code/low-code tools.
In Mar 2022, Typeform closed a $135 million Series C funding round. The company had already raised $35 million in its Series B round in 2018 to fuel sustainable growth. [5]
Typeform is a veteran form builder that helps businesses create customer and employee surveys and questionnaires. The latest financing round increased its valuation to $935 million.
In 2021, Typeform reached $70 million in annualized recurring revenue (ARR). The company leverages AI on its VideoAsk product to help businesses create customized interactions. Typeform is as innovative as Qualtrics.
4. InMoment XI Platform
Year founded: 2002
Headquarter: South Jordan, Utah
InMoment is a leader in Experience Intelligence (XI). Its XI platform features three clouds – Customer Experience Cloud, Employee Experience Cloud, and Market Experience Cloud. In 2022, InMoment had around 1,700 employees.
The main competitive advantage of the InMoment XI Platform is its AI-powered adaptive model that understands all the VOC data with precision. It also offers advanced CX strategy, survey, action management, dashboard, reporting, and text analytics.
In Q2 2022, InMoment was named a Leader in the Forrester Wave: People-Oriented Text Analytics Platforms. The company acquired MaritzCX in 2020, Lexalytics in 2021, and ReviewTrackers in 2022. These acquisitions have increased InMoment’s competitive advantage over Qualtrics. [6]
5. Forsta
Year founded: 2021
Headquarter: Boise, Idaho
Forsta is a comprehensive experience and research tech solution created after the merger of Confirmit, FocusVision, and Dapresy. Its HX (Human Experience) Platform bridges the gaps between Customer Experience, Employee Experience (EX), and Market Research.
In 2021, Forsta was recognized as a Leader in the Magic Quadrant of Gartner for Voice of the Customer.
Forsta’s integration of CX, EX, and market research in a single platform provides companies with a deeper understanding of their audience’s experiences. It delivers a complete view of customers, employees, products, and the brand than other Qualtrics alternatives.
In 2022, Quadrant Knowledge Solutions named Forsta a technology leader in the SPARK Matrix: Voice of the Customer (VoC) market. Forsta is a formidable Qualtrics competitor. [7]
6. SurveyMonkey Enterprise
Year founded: 1999
Headquarter: San Mateo, California
SurveyMonkey is a web-survey portal and feedback platform owned by Momentive Inc., an experience management company. Businesses use the platform to conduct market and user research and collect insights from customers and employees.
In 2021, Momentive employed over 1,300 people, but the company laid off 11% of its workforce in Oct 2022. [8]
SurveyMonkey users can collect brand and market insights to understand the product, employee, and customer experience. The platform offers online survey development, a suite of back-end programs, and a multi-channel survey.
In Oct 2021, Zendesk agreed to acquire Momentive for $4.1 billion; however, Zendesk terminated the deal in Feb 2022 after its stockholders rejected the acquisition.
7. Alida CXM
Year founded: 2000
Headquarter: Toronto, Canada
Formerly known as Vision Critical, Alida is a customer experience management (CXM) company. It created the world’s first CXM and insights platform. In 2021, Alida employed around 400 people.
Like Qualtrics, Alida streamlines customer, employee, product, and brand experience. The company also offers Alida TXM (Total Experience Management) to help businesses leverage the voice of customers and employees and deliver the best experiences.
In Jan 2022, Alida launched new capabilities in customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX). It also introduced new features for Alida TXM, including online reviews with Alida Social, dynamic targeting with Alida Touchpoint, and AI-driven text analytics and dashboards, making Alida one of the top Qualtrics alternatives. [9]
8. Alchemer
Year founded: 2006
Headquarter: Louisville, Colorado
Formerly SurveyGizmo, Alchemer is a leading Customer Experience (CX) and enterprise-feedback technology provider. Users can create custom surveys and collect contextual and actionable feedback. Alchemer serves 30% of companies on the Fortune 500 list and more than 15,000 global customers.
The main competitive advantage of Alchemer is its easy-to-use low-code design that enables businesses to solve complex problems cost-effectively.
In Apr 2022, Alchemer expanded its enterprise-strength data security with AI-driven anti-phishing protections. This feature protects customers and survey respondents from suspicious data-gathering efforts. Therefore, Alchemer is one of the best alternatives to Qualtrics for security-conscious businesses. [10]
9. SurveyLab
Year founded: 2003
Headquarter: Warsaw, Poland
SurveyLab is an online platform that helps businesses create surveys and automate response collection and report generation. The company recently rebranded and changed its name from MySurveyLab to SurveyLab to reflect its evolution as a brand and reduced the prices of SMS messages by 50% in April 2022. Businesses can now send survey invitations to any phone number for only 0.065 EUR per SMS.
SurveyLab simplifies feedback collection for survey creators. In 2022, the company expanded its survey metrics to include the sum of points, the arithmetic average, the percentage average, and NPS. Users can track trends for each metric.
SurveyLab has also added domains for research projects, including surveylab.com, surveyl.io, and mysurveylab.com, to increase its competitive advantage over Qualtrics. [11]
10. Salesforce Surveys
Year founded: 2018
Headquarter: San Francisco, California
Salesforce is a SaaS and CRM giant that offers Salesforce Surveys. This solution is part of Salesforce’s suite, but it runs like an app in the users’ community. In 2022, Salesforce had around 73,000 employees.
The competitive advantage for Salesforce Surveys over Qualtrics is its community cloud. Surveys are hosted on the cloud, allowing Salesforce subscribers to add community users as guests. Invited guest users can access community pages and take a survey without login credentials.
Businesses can integrate Qualtrics or other survey tools with Salesforce to sync survey response data back to Salesforce. By combining CRM and survey data, companies can attain a holistic view of the customer experience across the customer journey. No other Qualtrics competitor can deliver what Salesforce Surveys offers. [12]
11. GetFeedback
Year founded: 2013
Headquarter: San Mateo, California
GetFeedback is a survey tool offered by Momentive, the parent company of SurveyMonkey. Users can design surveys quickly and easily with a drag-and-drop editor and customize them to fulfill unique business needs.
In 2022, Momentive products, including SurveyMonkey and GetFeedback, empowered decision-makers at 345,000 organizations.
GetFeedback and Qualtrics offer flexible CX solutions. Innovative brands like Crocs, Puma, and YETI use GetFeedback to collect feedback and improve customer experience.
In July 2022, Momentive introduced GetFeedback integration with Zendesk. This functionality combines customer feedback from GetFeedback with Zendesk’s customer data to eliminate gaps in customer interactions. GetFeedback is a worthy Qualtrics alternative. [13]
12. QuestionPro
Year founded: 2005
Headquarter: Austin, Texas
QuestionPro provides online surveys and research services to help companies make informed, data-driven decisions. It offers robust tools for creating, distributing, and analyzing surveys.
Currently, the company operates in the US, Canada, Mexico, the UK, Germany, Japan, the UAE, and India. QuestionPro provides the tools to conduct polls and analyze collected data to extract actionable insights.
In Sep 2022, QuestionPro launched an all-in-one CX Reputation platform. This solution allows users to monitor and analyze public ratings of their company, brand, or product and implement reputation management based on the data. QuestionPro is one of the top Qualtrics alternatives. [14]
13. Zoho Survey
Year founded: 2013
Headquarter: Chennai, India
Zoho Survey is an online tool that helps users create surveys and collect data. It integrates with Zoho CRM, MailChimp, Slack, Webhooks, and other platforms. According to the Zoho website, Zoho Survey allows users to send ten questions per survey and receive 100 responses on each survey.
Zoho Survey offers surveys for different purposes, including market research, customer and employee satisfaction, human resources, and education. It provides pre-built templates and a comprehensive question library and supports live result tracking and multilingual surveys in 33 languages.
Best of all, the platform calculates the NPS score and visualizes the data in comprehensive reports. Over 100,000 businesses use Zoho solutions, so they are more likely to choose Zoho Survey over Qualtrics. [15]
14. Google Forms
Year founded: 2008
Headquarter: Mountain View, California
Google Forms is a free survey builder integrated into the Google Workspace suite. It is a simple but fully-fledged app, ideal for both beginners and professionals. In 2022, Google employed over 110,000 people globally.
The main competitive advantage for Google Forms over Qualtrics is its integration with other Google tools. For example, users can leverage Gmail, Google Sheets, and Google Forms to streamline the survey process.
Another benefit of using Google Forms is its simplicity. Users can set up surveys and collect responses quickly without technical help. Google Forms is the best Qualtrics alternative for Google Workplace users. [16]
15. ProProfs Survey Maker
Year founded: 2010
Headquarter: Santa Monica, California
ProProfs Survey Maker is a tool for creating surveys, polls, quizzes, and forms. Businesses of all sizes use the platform to collect unbiased survey data. More than 50,000 ProProfs surveys have garnered responses from over 4 million respondents.
ProProfs offers a user-friendly interface and a drag-and-drop editor for quick survey creation and deployment. Businesses can use over 1,000,000 goal-oriented questions to design surveys and collect unbiased and authentic feedback.
Like Qualtrics, ProProfs provides pre-designed templates and feedback analysis tools. However, some users have expressed concerns over its security features. [17]
References & more information
- Bylund, A. (2022, Oct 25). Why Qualtrics Stock bounced higher on Tuesday. The Motley Fool
- Qualtrics (2022, Sep 28). Qualtrics CoreXM ranked #1 in Survey Platform in G2 Fall 2022 Report. Business Wire
- SurveySparrow Inc. (2022, Feb 8). SurveySparrow Wins G2’s Fastest Growing Products 2022 Award for Third Time in a Row. Globe Newswire
- Medallia, Inc. (2022, Jul 11). Medallia to Acquire Mindful, the Global Leader in Contact Center Callback Technology. Business Wire
- Lomas, N. (2022, Mar 10). Typeform takes $135M to tickle more marketers. TechCrunch
- The InMoment Team (2022, Dec 29). Wrapping up 2022 with Five InMoment highlights you won’t want to miss! com
- Quadrant Knowledge Solutions (2022, Nov 3). Forsta was Named the Leader in the 2022 SPARK MatrixTM for Voice of the Customer by Quadrant Knowledge Solutions. PRNewswire
- Singh, J. (2022, Oct 14). SurveyMonkey parent Momentive Global lays off 11% of its workforce. TechCrunch
- Alida (2022, Jan 25). Alida brings new platform capabilities in the winter 2022 product release. Business Wire
- Alchemer (2022, Apr 19). Alchemer Expands Best-in-Class Security Controls with AI-driven Anti-phishing Protections. Business Wire
- Wierusz, J. (2022, Apr 10). New SurveyLab brand. SurveyLab.com
- Dawer, N. (2022, Jun 8). Top Salesforce Survey Tools: Features, Pricing, Free Trial. Zonka Feedback
- Momentive, Inc. (2022, Jul 28). Momentive Debuts GetFeedback Integration with Zendesk to Eliminate Gaps in Customer Experience. Globe Newswire
- QuestionPro (2022, Sep 29). QuestionPro Launches New Reputation Monitoring & Analysis Tool. Globe Newswire
- Makhecha, R. (2022, Jun 1). Best Zoho Survey Alternatives in 2022. QuestionPro
- Tessitore, S. (2022, Nov 14). Qualtrics vs. Google Forms: Choosing the right survey tool. Customer Gauge
- Pragadeesh, D. (2021, Dec 27). Top ProProfs Alternatives in 2022: Better and Cheaper. SurveySparrow.com
- Featured Image by Lukas Blazek
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