Kevin JohnsonZapier is a web application integration and workflow automation solution provider based in San Francisco, California. The company was founded in 2011 by Wade Foster, Mike Knoop, and Bryan Helmig. In 2012, the founders were accepted to the Y Combinator startup seed accelerator after building a prototype with 25 apps.
In Oct 2012, Zapier secured $1.3 million in a seed funding round. The company became profitable in 2014. In Mar 2017, Zapier offered $10,000 in reimbursement to employees seeking to move away from the San Francisco Bay Area. Zapier reached a $5 billion valuation as a fully remote firm a decade after its founding. As of April 2024, Zapier employed around 800 people in 38 countries. [1]
Zapier is a leader in no-code workflow automation and serves organizations of all sizes. Businesses can use Zapier to integrate web applications and automate workflows. In Oct 2022, the company launched Zapier Early Access and new features. Automation pros can use the innovation program to access cutting-edge no-code tools and automation-first products.
In Sep 2023, Zapier launched new features, updates, and integrations. The platform integrates with over 6,000 apps, including Google MakerSuite, Snowflake, BigQuery, and Amazon RedShift. Users bring leverage AI in automated workflows to streamline processes. Zapier is the go-to platform for app integration. However, the company faces stiff competition from Integrately, MuleSoft, Celigo, Workato, Boomi, Make, Tray.io, IFTTT, and Appy Pie. [2]
Here is an in-depth analysis of Zapier’s top competitors and alternatives:
1. Integrately
Year founded: 2016
Headquarter: Nasik, Maharashtra, India
Integrately is an automation software solution. Users can connect multiple apps with a single click and collaborate across business systems and platforms. According to G2, Integrately has a 4.7-star rating from 604 customer reviews versus 4.5 stars for Zapier. [3]
Integrately connects several multi-functioning solutions simultaneously. However, Integrately’s main selling point is its easy-to-use features. The software allows users to create simple one-to-one or complex workflows quickly and easily. Beginners can access ready-to-use automation to build workflows. Integrately is the top Zapier competitor and alternative.
2. MuleSoft Anypoint Platform
Year founded: 2006
Headquarter: San Francisco, California
Software provider MuleSoft provides the MuleSoft Anypoint Platform, an integration tool for tying together devices, data, and apps. The firm was acquired by Salesforce in 2018 for $6.5 billion. In Nov 2022, MuleSoft was recognized as a Leader in API Management (Full Life Cycle) by Gartner. [4]
MuleSoft Anypoint Platform provides Anypoint API Governance, Anypoint Flex Gateway for managing and securing APIs, and Anypoint API Experience Hub for creating, expanding, and engaging ecosystems for their APIs. Users can create, manage, watch over, integrate, and share APIs and assets. In 2023, MuleSoft led Gartner’s Magic Quadrant in API Management. MuleSoft is one of Zapier’s top competitors. [5]
3. Celigo
Year founded: 2011
Headquarter: Redwood City, California
Celigo is an integration-driven automation company offering iPaaS for business and IT teams. Its Celigo Integration Platform decreases time spent on integrations by 75%. In Dec 2023, Celigo processed orders worth over $1.4 billion GMV during the Black Friday Cyber Monday shopping period. [6]
Celigo offers integration-platform-as-a-service (iPaaS) software for connecting multiple SaaS apps and synchronizing data from different sources. The solution helps the line-of-business user and technical teams meet evolving market and integration needs in their organizations. In Jun 2023, Celigo was named a Customers’ Choice in Peer Insights Voice of the Customer for Integration Platform by Gartner. Celigo is one of the top alternatives for Zapier. [7]
4. Workato
Year founded: 2013
Headquarter: Mountain View, California
Workato is a low-code/no-code enterprise integration and automation platform. It offers an intelligent platform to help businesses boost productivity and scale transformation programs. In Nov 2023, Workato served over 17,000 brands. Its clientele includes global companies like Broadcom, Intuit, and Box.
Workato provides a no-code platform for automating business workflows. It helps businesses and IT teams automate app, data integration, process, workflow development, operation, and deployment. In Nov 2023, Deloitte named Workato as one of the fastest-growing companies in North America on its Technology Fast 500 list, with a 686% growth from 2019-2022. Workato is a fast-growing Zapier competitor. [8]
5. Boomi
Year founded: 2000
Headquarter: Chesterbrook, Pennsylvania
Boomi is a SaaS company specializing in cloud-based integration Platform-as-a-Service (iPaaS), API management, data prep, and master data management. In Sep 2023, Boomi expanded its global presence in Barcelona, Spain. The company serves around 20,000 customers in over 70 countries. [9]
BoomiTM is an intelligent connectivity and automation platform. In Jul 2023, the company released Boomi Labs. This new solution within the platform offers a centralized collection of tools to help Boomi builders create, share, publish, and manage Boomi assets. In 2023, the company was named a Leader in Gartner’s Magic Quadrant for iPaaS. Boomi is one of Zapier’s top competitors. [10]
6. Make (formerly Integromat)
Year founded: 2011
Headquarter: Prague, Czech Republic
Make is a visual platform offered by Celonis, a software company with over $2.5 billion valuation. It helps users design, build, and automate tasks, workflows, apps, and systems. As of Jun 2023, the company served over 500,000 organizations globally.
Celonis launched Integromat in 2012 and rebranded it to Make in Feb 2022. This move made Integromat a legacy product. In Jun 2023, the firm discontinued support for Integromat. The Integromat platform shut down in Sep 2023 after all scenarios were deactivated and users migrated to Make. Make is one of the best alternatives to Zapier. [11]
7. Tray.io
Year founded: 2012
Headquarter: San Francisco, California
Tray.io is an AI-powered, multi-experience iPaaS. It offers Tray Code for developers, a low-code Tray Build environment for business technologists, and a no-code Tray Chat for managers and front-line employees. According to G2, Tray.io has a 4.5-star rating out of 5 from 149 customer reviews.
Tray.io integrates three transformational capabilities in a single platform to simplify process automation, data integration, connectivity, and ecosystem activation. In Sep 2023, the company unveiled Tray AI-powered Universal Automation Cloud. This unified multi-experience iPaaS reduces integration time from months to days and eliminates tech stack complexity and data silos. Tray.io is an innovative alternative to Zapier. [12]
8. IFTTT (If This, Then That)
Year founded: 2010
Headquarter: San Francisco, California
IFTTT is a productivity platform offering online digital automation. The company helps users create automation across apps and devices. As of 2022, IFTTT served over 20 million customers.
IFTTT’s platforms provide a visual interface for making cross-platform statements. In Mar 2023, the company added AI-powered automation for paying subscribers to its service. Users can make applets with AI-generated summaries, social media posts, and blogs. IFTTT is one of Zapier’s top competitors. [13]
9. Appy Pie
Year founded: 2015
Headquarter: Warrenton, Virginia
Appy Pie is a leading no-code app development platform. It helps users with no programming skills to create web and mobile apps for Windows, Android, and iPhone. According to G2, Appy Pie has a 4.5-star rating out of 5 from 1,352customer reviews.
Appy Pie helps users transform business ideas into reality without coding knowledge. It offers robust no-code tools, including app, chatbot, and website builders, graphic design, a workflow automation platform, help desk software, and live chat solutions.
In Dec 2023, Appy Pie introduced cutting-edge no-code AI app development for future-ready applications. Appy Pie is a worthy alternative to Zapier for beginner coders. [14]
10. HubSpot Operations Hub
Year founded: 2006
Headquarter: Cambridge, Massachusetts
HubSpot is amongst the leading customer relationship management (CRM) platforms. It offers HubSpot Operations Hub for managing contacts in a 2-way, real-time sync across channels. As of Sep 2023, HubSpot served over 184,000 customers from over 120 countries, including innovative companies like DoorDash, Reddit, Eventbrite, and Tumblr.
HubSpot Operations Hub is part of HubSpot’s connected ecosystem, with over 1,500 app marketplace integrations, a community network, and educational content. In Sept 2023, the company launched HubSpot AI across its platform. Businesses can use AI Assistants to create content and images, generate blog ideas, and build websites. HubSpot Operations Hub is a formidable competitor for Zapier. [15]
11. webMethods
Year founded: 1996
Headquarter: Reston, Virginia
webMethods is an integration platform owned by Software AG, a German enterprise solution provider. The company has about 5,000 employees in over 70 countries and serves over 10,000 organizations. In Aug 2023, Software AG was named a Leader in The Forrester Wave: iPaaS for its webMethods.io. [16]
webMethods creates the digital backbone that integrates apps, devices, data, and clouds. In Mar 2023, for its webMethods.io integration platform, they launched a new ChatGPT API Connector. Companies can then use the solution to implement OpenAI’s new generative AI tool into their businesses. webMethods is one of Zapier’s top competitors. [17]
12. IBM
Year founded: 1911
Headquarter: Armonk, New York
IBM is a computer and technology company offering IBM API Connect, a security-rich API management solution. IBM API Connect helps users develop, manage, secure, and share their APIs. In 2023, IBM had around 350,000 employees.
IBM has been investing in IBM API Connect to make it a leading solution for companies seeking to develop and manage APIs. Recent innovations in the platform include advanced API security, AI-powered API testing, and GraphQL for building, optimizing, and scaling GraphQL APIs. In Aug 2023, Gartner named IBM a Leader in its Magic Quadrant for API Management. The company was recognized as the #1 vendor in 4 out of 5 use cases. IBM is a formidable competitor for Zapier. [18]
13. Magic Software
Year founded: 1983
Headquarter: Or Yehuda, Israel
Magic Software is a global IT company offering the Magic xpi Integration Platform. Magic xpi provides end-to-end integration and application development solutions. In Jan 2022, Magic Software had over 3,500 employees.
Magic xpi Integration Platform helps businesses connect their ERP systems and simplify database-related activities for logging frameworks. In Aug 2023, Magic Software lowered its annual revenue guidance to reflect the slowdown in IT spending across North America. Magic xpi Integration Platform is one of the best alternatives to Zapier. [19]
14. SnapLogic
Year founded: 2006
Headquarter: San Mateo, California
SnapLogic is a commercial software company specializing in iPaaS. Organizations can use the SnapLogic Intelligent Integration Platform (IIP) to connect cloud data sources, SaaS apps, and on-premises business software applications. On Gartner.com, SnapLogic IIP has 4.8 stars out of 5 from 9 customer ratings.
SnapLogic helps thousands of organizations connect software apps and data sources and automate workflows and business processes. In Jun 2023, SnapLogic was recognized as a Visionary in Gartner’s Magic Quadrant for Data Integration Tools for the second year. SnapLogic is one of the best alternatives to Zapier. [20]
15. TIBCO Software Inc.
Year founded: 1997
Headquarter: Palo Alto, California
TIBCO is an American business intelligence software company. It offers TIBCO Cloud Integration to help organizations integrate business systems. In 2023, Evergreen and Vista merged Citrix with TIBCO under Cloud Software Group. The new company can fulfill 80% of the needs of 80% of the world’s top enterprise users. [21]
TIBCO offers app integration, business activity monitoring, data visualization, reporting, and analytics in a single platform. As of mid-Dec 2023, TIBCO had won over 40 awards from G2 in less than a year. The company was positioned as a dominant Data Management provider in G2’s Momentum and Enterprise Grid Report for winter, fall, spring, and summer 2023. TIBCO is an award-winning alternative to Zapier. [22]
16. Jitterbit, Inc.
Year founded: 2003
Headquarter: Alameda, California
Jitterbit is an API transformation company. It offers the Jitterbit Harmony API platform to help businesses connect SaaS, on-prem, and cloud apps and infuse intelligence into business processes. According to Gartner, Jitterbit Harmony has 4.0 stars out of 5 from 8 ratings.
Jitterbit combines iPaaS, APIM, EDI, and LCAP to amplify the value of on-prem, cloud-based, and SaaS systems and accelerate the digital journey.
In Sep 2023, Jitterbit earned 63 badges in G2’s fall 2023 report. The company was named a Leader in multiple segments, including iPaaS, API Management, Electronic Data Interchange (EDI), Rapid Application Dev, and No-Code Dev Platform. Jitterbit is one of Zapier’s top competitors. [23]
17. Informatica
Year founded: 1993
Headquarter: Redwood City, California
Informatica is an American software developer. The company offers Informatica Intelligent Data Management Cloud, an enterprise solution for managing and integrating data. In Jan 2023, Informatica employed over 6,000 people.
Informatica simplifies cloud data management and integration. In Sep 2023, Informatica released its PowerCenter Cloud Edition to help companies migrate and convert on-prem workloads to the cloud. The platform has 4.5 stars out of 5 on Gartner.com. Informatica is one of the best alternatives to Zapier for cloud data integration and management. [24]
18. Microsoft
Year founded: 1975
Headquarter: Redmond, Washington
Microsoft is a global tech company offering end-to-end enterprise solutions. Its BizTalk product helps users connect and automate business processes by integrating multiple apps, systems, and data sources. According to Gartner, BizTalk has a 4.0-star rating.
BizTalk provides adapters to facilitate connectivity with different systems and technologies. Users can create complex business processes and workflows using a graphical orchestration designer. They can also move BizTalk Server to Azure Integration Services to use powerful features. It topped Gartner’s Full Life Cycle API Management Magic Quadrant in 2023. Microsoft is one of Zapier’s creative competitors. [25]
19. SAP
Year founded: 1972
Headquarter: Walldorf, Germany
SAP, a multinational software corporation, offers SAP Business Technology Platform (SAP BTP). This solution includes SAP Integration Suite, Datasphere, Data Intelligence Cloud, and Data Services. In 2023, SAP had over 110,000 employees.
SAP Integration Suite helps businesses discover, connect, integrate, govern, and orchestrate their data assets. It runs within SAP SBT, allowing users to leverage several data integration and management solutions in a single platform. In Dec 2023, SAP was recognized as a Leader in Data Integration Tools in Gartner’s Magic Quadrant for the same. SAP is a formidable competitor for Zapier. [26]
20. UiPath
Year founded: 2005
Headquarter: New York City, New York
UiPath is a leading enterprise automation software company. The firm acquired Re:infer in Jul 2022 to enhance its natural language processing capabilities. According to Gartner, UiPath Business Automation Platform has 4.5 stars out of 5.
UiPath is known for its Robotic Process Automation (RPA) solution, which automates front- and back-office tasks. Users can leverage a beginner-friendly drag-and-drop feature to create and deploy bots for complex tasks with minimal coding knowledge. In Aug 2023, the company was named a Leader in Gartner’s Magic Quadrant for RPA. UiPath is one of the best alternatives to Zapier. [27]
References & more information
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- Martinez, K. (2023, Sep 28). Everything we launched at ZapConnect 2023. Zapier.com
- G2 (2023, Aug 24). Integrately: Reviews and Product Details. G2.com
- MuleSoft (2022,Nov 2022). MuleSoft Named as a Leader in Gartner Magic Quadrant™ for Full Life Cycle API Management – SalesforcePRNewswire
- Salesforce (2023, Nov 22). MuleSoft in Gartner® Magic Quadrant™ for API Management. Salesforce.com
- Celigo (2023, Dec 6). Celigo Automates Over $1.4B in Gross Merchandise Value During BFCM 2023. Business Wire
- Celigo (2023, Jul 25). Celigo was named a Customer’ Choice in the 2023 Gartner Report. Martech Cube
- Workato (2023, Nov 8). Workato is labeled as one of the fastest-growing companies in North America. Yahoo Finance
- Boomi (2023, Sep 5). Boomi Continues Global Growth in Barcelona, Spain. Business Wire
- Boomi Community (2023, Jul 7). Jul 2023 Boomi Integration and Automation Platform Release Highlights. Boomi.com
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- Roth, E. (2023, Mar 23). IFTTT now has AI-powered automation for paying subscribers. The Verge
- HT Brand Studio (2023, Dec 16). Appy Pie Introduces Cutting-Edge No-Code AI App Development for Future-Ready Applications. Hindustan Times
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- Lowry, E. (2023, Oct 16). IBM Named a Leader in the 2023 Gartner Magic Quadrant for API Management. IBM.com
- MS Staff (2023, Aug 14). Magic Software Enterprises Ltd. Lowers Its Revenue Guidance for the Year 2023. MarketScreener.com
- SnapLogic (2022, Jun 12). SnapLogic Wins Second Consecutive Year in the 2022 Gartner’s Magic Quadrant for Data Integration Tools. Innovation Open Lab
- Banks, M. (2023, Jun 15). Cloud Software Group explained that TIBCO and Citrix are still in the enterprise line of sight. Diginomica.com
- Mitchell, W. (2023, Dec 20). Annual roundup: High honors for TIBCO with more than 40 new awards from G2 in 2023. TIBCO.com
- Jitterbit (2022, Dec 14). Jitterbit Earns 63 Badges in Fall 2023 G2 Reports. Globe Newswire
- Informatica (2023, Sep 19). Informatica Accelerates Cloud Modernization Journey with PowerCenter Cloud Edition. Informatica.com
- Weare, K. (2023, Feb 13). BizTalk Server Migration to Azure Integration Services – Ask the Experts with Daniel Probert. Microsoft Community
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- Featured Image by Alvaro Reyes.
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