U.S. Bank Mission Statement | Vision | Core Values | Strategy (2024 Analysis)

Company: U.S. Bank
CEO: Andy Cecere
Year founded: 1863
Headquarter: Minneapolis
Number of Employees: 68,796
Type: Public
Ticker Symbol: USB
Market Cap (Sept 2022): $67.12 billion
Annual Revenue (FY2021): $23.76 billion
Profit | Net income (FY2021): $7.96 billion

Did you know? U.S. Bank is the 5th largest commercial banking system by assets in the US.

U.S. Bank is one of the well-known and trusted banks in the USA. Established in 1863, the bank is committed to providing reliable services including business, retail, corporate, wealth management, and investment customers across the globe. It has been a trusted financial partner for years.

U.S. Bank is among America’s largest financial service providers that operate in 26 states in the Midwest and West via over 100 locations. The bank has become a leading supplier of purchasing cards and visa corporates. It also offers asset management, payment and investment system, and comprehensive insurance services to businesses and customers.

Its subsidiary, U.S. Bancorp, provides investment banking and brokerage services through 100 local offices.

The annual revenue of U.S. Bank is $23.76 billion

Table of Contents

Mission Statement of U.S. Bank

“It’s our employees’ clear, strong commitment to our customers, communities, and shareholders. We put our mission into action every day”.

U.S. Bank has been a leading financial institution in America, offering services in global, consumer, and investment banking. The mission statement of the renowned financial service explicitly signifies its commitment and dedication to customers, shareholders, and communities. Its self-explanatory statement comprises the following components.

U.S Bank Mission Statement Analysis

Commitment to Serving People

The consumer banking system takes pride in its servicing and legacy assets, which reflects in the first part of the statement. The bank serves millions of business clients and consumers in the US alone. And it consistently strives to reach farther with its inclusive financial services.

U.S. Bank pursues its mission and focuses on providing dependable banking services to meet customers’ financial needs. The bank works hard to offer comprehensive personal and consumer business needs with high-quality and competitive services and products. It ensures that every customer gets convenient access to the account with proven stability through industry-leading financial measures.

Pursuit of Banking Excellence

U.S. Bank is the leading financial service in the country.The bank considers itself a source of financial assistance people or consumers can rely on. Throughout its years of development, the bank has tried to become a source of financial strength for people. Since its first administration, the financial institution has tried to pursue an upright and straightforward banking business.

The second component in the statement shows U.S. Bank’s unwavering commitment and pursuit to tap into its financial strength, facilitate people, and achieve its goals. These goals are also reflected in how the company carried out its operational success by focusing on consumer and community development.

In 2017, Ethisphere Institute recognized U.S. Bank as the most ethical company.

Dedication to Become Global Institution

U.S. Bank has always followed its goals as it strives to become the most reliable global institution that connects governments, corporations, and most importantly, people. The third component in U.S. Bank’s statement demonstrates its dedication to empowering and connecting people globally while pursuing responsible financial growth.

The defining features of the bank’s services are the crucial criteria against which it measures its strategies. These features include:

Commitment to incessant growth
Commitment to progress within the risk framework
Commitment to providing customer-focused service
Commitment to grow with the community
Commitment to comprehensive sustainable growth

U.S. Bank Mission Statement Vision Core Values Analysis Image Credit Marcus Lenk — Image credit: Marcus Lenk

Vision Statement of U.S. Bank

“Look with us into the future of banking.”

U.S. Bank’s concise yet powerful vision statement represents its ambition to become the most advanced and trusted financial service. The critical components of the bank’s vision statement are as follows.

Adding Value to Customer’s Financial Success

The U.S. Bank’s vision statement shows a desire to impact the financial decisions of businesses and consumers. The bank’s goals and objectives are straightforward. It focuses on adding value to its customers’ financial success by helping them make necessary investments. The vision ensures the long-term success of its customers and the bank.

Taking Advantage of Multiple Opportunities

This aspect highlights the first component of U.S. Bank’s vision statement. The financial institute adds value to customers’ success by taking advantage of multiple opportunities on various fronts effectively and efficiently.

The bank aims to establish itself as a leader in the banking and financial service industry. It is well-positioned to plan strategic moves that can accelerate its growth. The strong team at U.S. Bank makes it possible.

Building Trust

The vision statement indicates the importance of building relationships based on trust through reliable and committed services. To meet this goal, the bank empowers its employees to follow the right strategies and ensure a strong vision for success.

Core Values

U.S Bank is popular for providing financial services and products that can make banking simple, convenient, and safe. That is why the leading bank cultivates core values that help it navigate crucial milestones to shape a secure future for not only its customers but also employees.

The core values of U.S Bank include:

Doing the right thing
Drawing strength from inclusion and diversity
Powering the potential of people and employees
Putting people first
Staying a step ahead

The core values of the leading bank establish a guideline for employees and shareholders to act in the best interest of the consumers and communities. Furthermore, the values play a vital role in determining a bank’s future actions and success criteria.

The financial institute ensures that everyone from employees to stakeholders stay committed to the values to create a positive and progressive culture.

References & more information